Daniel F. Seidman - Smoke-Free in 30 Days: The Pain-Free, Permanent Way to Quit

ADVANCE PRAISE FOR
Smoke-Free in 30 Days

Dan Seidman has given us a thoughtful, concise, and invaluable book. Read it. Recognize yourself. Quit.

Dr. Allan M. Lans, former Director of the Employee
Assistance Program for the New York Mets
and Assistant Clinical Professor at Columbia University

A splendid book regarding the challenge of going smoke-free.... [T]his is a valuable guide for everyone. I highly recommend this most informative book.

Herbert Pardes, M.D., President and CEO of New YorkPresbyterian Hospital
and New YorkPresbyterian Healthcare System

Although smoking rates are at a modern low, that is no comfort for the 43 million people who still smoke, most of whom would like to quit. In this helpful book Seidman describes the various types of smokers and presents practical ways to help them quit. Give this book to someone you care about who would like to quit but feels he cant. You couldnt give a more important present.

Steven A. Schroeder, M.D., Distinguished Professor of Health and Health Care,
Department of Medicine and Director of the Smoking Cessation
Leadership Center at University of California, San Francisco

The importance of stopping smoking for everyone, particularly those with diabetes, cannot be overstated. Dr. Dan Seidman has led the smoking cessation program at the Naomi Berrie Diabetes Center, and its terrific that so many more people can now have access to his wonderful program. This book will a make a great deal of difference to so many people.

Robin Goland, M.D., Co-Director, Naomi Berrie Diabetes Center,
Columbia University Medical Center

Smoke-Free in 30 Days provides what is missing from so many books that promise to help you quit smoking: a plan to prevent relapse, which is essential to any program for habit change and is a method supported by NIHs research of successful programs.

Dr. Neil Fiore, author of The Now Habit and
Coping with the Emotional Impact of Cancer

Alas! How I wish Id had this book 25 years ago when I nearly went gaga trying to stop smoking. (I finally did.) It is so sensible, so readable. I am sure it will shorten, probably even eliminate, the agony for many people who are struggling right now to quit. Where were you, Dr. Seidman, when I needed you?

Harvey Cox, Hollis Research Professor of Divinity
at Harvard and author of The Future of Faith

Dental patients who smoke must be urged to quit. That is much easier said than done, and Dan Seidmans book is an important aid for smokers who make the decision to improve their health.

Ira Lamster, Dean, Columbia University College of Dental Medicine

As a cardiologist who specializes in preventive medicine, I find Dr. Seidmans book an invaluable tool in addressing the difficult task of convincing patients to quit smoking.... Dr. Seidman recognizes that each patient has their own unique story and reason for smoking, and methods that work for one individual may not work for another. I am certain that by using Dr. Seidmans book, I will be able to add years of quality life to my patients who currently smoke.

Joseph Porder, M.D., cardiologist, Mt. Sinai Hospital, New York City

THE PAIN-FREE, PERMANENT WAY TO QUIT.

Daniel F. Seidman, Ph.D.
FOREWORD BY MEHMET C. OZ, M.D.

This publication contains the opinions and ideas of its author. It is intended to provide helpful and informative material on the subjects addressed in the publication. It is sold with the understanding that the author and publisher are not engaged in rendering medical, health, or any other kind of personal professional services in the book. The reader should consult his or her medical, health, or other competent professional before adopting any of the suggestions in this book or drawing inferences from it.

The author and publisher specifically disclaim all responsibility for any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this book.

Fireside
A Division of Simon & Schuster, Inc.
1230 Avenue of the Americas
New York, NY 10020
www.SimonandSchuster.com

Copyright 2010 by Daniel F. Seidman, Ph.D.

All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information address Fireside Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020.

First Fireside trade paperback edition January 2010

F IRESIDE and colophon are registered trademarks of Simon & Schuster, Inc.

For information about special discounts for bulk purchases, please contact Simon & Schuster Special Sales at 1-866-506-1949 or business@simonandschuster.com.

The Simon & Schuster Speakers Bureau can bring authors to your live event. For more information or to book an event contact the Simon & Schuster Speakers Bureau at 1-866-248-3049 or visit our website at www.simonspeakers.com .

Designed by Ruth Lee-Mui

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

Library of Congress Cataloging-in-Publication Data

Seidman, Daniel F.

Smoke-free in 30 days / Daniel F. Seidman;with a foreword by Mehmet C. Oz.
p. cm.
A Fireside Book.
Includes index.

1. Smoking cessation. 2. Nicotine addictionTreatment. I. Title. II. Title: Smoke free in thirty days.

RC567.S37 2009

616.865061dc22 2009023081

ISBN 978-1-4391-0111-7

ISBN 978-1-4391-2355-3 (ebook)

This book is dedicated to
the memory of Jeff Rosecan, M.D.,
a great friend, mentor, and innovator
in addiction treatment.

One drink is too many for me and a thousand not enough.

Brendan Behan

BY MEHMET OZ, M.D., COAUTHOR OF YOU: THE OWNERS MANUAL

When I asked Dr. Seidman to join me on The Oprah Winfrey Show in early 2008, the topic of the hour was smoking: why people do it, and how they can stop for good. Dan was an ideal guest because, as the head of the Smoking Cessation Service at Columbia University Medical Center, he impressed me with his experience, knowledge, and wisdom. He has long been our expert doctor to whom we refer patients struggling with smoking addiction. I have seen firsthand the effects of his programhow it helps even the most hardened smokers, people who have tried and failed repeatedly to stop smoking, to kick the habit for good.

On The Oprah Winfrey Show that day, every member of the audience (more than 300 people) was a smoker! In addition, we were able to to work more closely before the show with a small group of smokers, all of whom shared their stories and their struggles with smoking addiction. One smoker in particular told a heartbreaking tale: she discussed the shame she felt about her addiction, and the guilt that paralyzed her because even the love she felt for her daughter was still not enough to get her to quit. She was horrified by a video diary she had shot, showing her smoking as she drove around town with her child beside her in the car. The most moving testimony was from her daughter, who said her mom should listen to the doctors telling her to quit and then summed it all up by saying that her mothers smoking was ridiculous.

Since that show aired, a law was passed in the state of Maine forbidding adults to smoke in a car when kids under age 16 are present. These kinds of public health initiatives are wonderful, and they can change the social environment by sending strong messages about health and behavior. However, while such laws create a need and a demand for services to help people stop smoking, they do not automatically translate into a tobacco-free life for the individual smoker, who is often bewildered by his or her own behavior. Changing the law can spark change, but smokers often need specific guidance on how best to follow up when they are motivated to throw away their cigarettes. Thats what youll find here.