Andrea Pomerantz Lustig - How to Look Expensive: A Beauty Editors Secrets to Getting Gorgeous without Breaking the Bank

How to Look
Expensive

How to Look
Expensive

A Beauty Editors Secrets to Getting Gorgeous
without Breaking the Bank

ANDREA POMERANTZ LUSTIG

GOTHAM BOOKS
Published by Penguin Group (USA) Inc.
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Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England

Published by Gotham Books, a member of Penguin Group (USA) Inc.

First printing, August 2012
10 9 8 7 6 5 4 3 2 1

Copyright 2012 by Andrea Pomerantz Lustig
All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the authors rights. Purchase only authorized editions.

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Illustrations on the following pages by Aimee Levy/Art Department:

Illustrations on the following pages by Dallas Shaw:

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LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
Lustig, Andrea Pomerantz.
How to look expensive : a beauty editors secrets to getting gorgeous without breaking the bank / Andrea Pomerantz Lustig.
p. cm.
ISBN: 978-1-101-59176-5
1. Beauty, Personal. 2. Cosmetics. 3. Skin Care and hygiene I. Title.
RA778.L953 2012
646.72dc23 2011051639

Printed in the United States of America
Set in Utopia STD
Designed by Hoffman Creative

While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

ALWAYS LEARNING

PEARSON

TO ANNA
Now that you and your friends have discovered my stash
of products, I hope youll take my advice on how to use them.
Not that you need them. I love you.

TO MATTHEW, MICHAEL, AND JAMES
I dont mention it inside this book, but theres no greater
beauty secret than surrounding yourself with love.
Its priceless. And I love you for it.

FOREWORD BY CINDI LEIVE

Editor in Chief, Glamour

You are holding in your hands a book filled with the kind of insider beauty information celebrities pay top dollar to get. Its by one of the top writers in the business. Every page delivers. Theres only one problem.

I wish she had written it ten years ago!

Ever since I met Andrea, I have been hoping that she would sit down, take out her laptop, and write down somenot even all, just some!of the encyclopedic beauty knowledge that lines her brain. Her Glamour columns, features, and blog posts on everything from face masks to growing out layers are deliciously satisfying, but as someone whos had the privilege of editing her for a decade, I knew there was so much more. Ask her any question about your looks and Andrea will have the perfect, no-BS, highly informed answer, which, if youre smart and you listen, will make you look a whole lot better by tomorrow morning. (If the answer involves a particular hair pro or makeup guy, she will also take out her iPhone, call that expert on Beyoncs yacht, and get you an appointment.) Plus, she just knows stuff. When I picture the inside of Andrea Pomerantz Lustigs head, it looks like a cross between the Bergdorf Goodman beauty department and Mr. Magoriums Wonder Emporium, lined with little magic bottles, big books of potions, and that thing that is going to finally make my cowlick settle down after all these years.

So now shes done it. At last. And even if I kind of wish Id had all these answers sooner, I forgive her. After all, she has the best possible motive: to help us all look expensive, as she puts it, on any paycheck.

Before you dive in, it might help you to know a little about who Andrea is. If the word expensive makes you picture an overly made-up lady swanning about in a fur coat, lets grind to a screeching halt here. As Andrea will tell you, thats not the look shes talking about. And its not her, either.

Not that shes not glamorous. Andrea was literally the first person I met, ever, at Glamour ; she interviewed me for an editorial assistant job she was vacating because shed been promoted to Fancy Beauty Something. I was from Virginia and had never seen highlights, and Andreaseven back then, in the Paleolithic era, before everyone had highlightswere top-of-the-line, glinting under the fluorescent lights of the conference room. She also hadwas that a manicure? No one I knew got manicures, unless they were getting married the next day. Andrea hired me and promptly became my role model, not just in how to write and edit, but also in how to look like I had it together beautywise. She was the first person to get me hooked on foundation brushes (see ); your boyfriend/husband, like mine, will find this hilarious, but it delivers exactly the right amount of scent.

But she was also, I quickly realized, a natural reporter. Andrea has a journalists eye in a beauty editors body: She knows whats new, understands what works, and can sniff out hype a mile awayand over the years, as Andrea became a columist for Glamour, I understood how valuable her curiosity was. Andrea will see a celebrity looking ever so slightly different and hunt down the exact new product used to give that glow. Shell share what she loves but also blow the whistle on products and procedures that arent worth your money (including, as shell tell you here, over-Botoxingtheres lots of potential to look weird, she writes).

And she is a busy workwoman herself, running the same daily marathon as the rest of us, albeit generally in four-inch Louboutins and without visibly sweating. The heart and soul of her life are her husband and three kids, and she doesnt believe in anything that requires days at the salon to achieve or a small fortune to procure. She uses Starbucks napkins as face blotters (something about their texture is perfect, she swears) and claims not to even own perfume (she prefers fragranced lotions for a subtler effect). If you peek into her makeup drawer at homeAndrea, you had me over; what did you think I was going to do?youll find super-pricey skin creams next to drugstore finds that cost in the single digits.