Trey Ratcliff - Under the Influence - How to Fake Your Way into Getting Rich on Instagram: Influencer Fraud, Selfies, Anxiety, Ego, and Mass Delusional Behavior

JJ Abrams (Director & Writer of Lost, Alias, Fringe, Star Trek, Super 8, Star Wars: The Force Awakens):

Treys images are other-worldly, mind-blowing creations that, at first glance, appear to be some digital trompe loeil; a Photoshop trickery post-production creation. But no, Ratcliffs photographsthrough techniques he freely shares are inspiring and real. Something which makes them all the more incredible.

Hans Zimmer (Composer for The Lion King, Gladiator, Inception, Interstellar, Batman):

Treys pictures are a daily source of inspiration for me. I cant count the times that Ive gotten stuck in my writing and, as I sit there staring at my computer screen desperately trying to think of the next idea, the screensaver kicks in with one of Treys images, and the shapes and colors triggered something in me that got me to the next note

Patrick Rothfuss (Author of The Name of the Wind, The Wise Mans Fear, Doors of Stone):

Someone once told me that a photographer is an artist that paints with light. I never understood what that meant until I saw Treys work.

Hugh Howey (Author of The Wool Trilogy; I, Zombie; Beacon 23):

Treys art not only captures the soul of its subjects and environment; his body of work reveals the depth of the man behind the camera. I aspire to see the world with as much grace, humility, and wisdom as Trey. He is more than a photographer; he is an observer of the human condition, and he relates what he sees in stunning prose, with biting wit, and with soaring images.

Tina Guo (CEO of Guo Industries; Grammy-nominated acoustic/electric cellist; recording artist; composer):

I love Treys beautiful imagery, his body of work and Ive even been lucky enough to go on a photo walk with him in Budapest, traveling around the city taking pictures and listening to words of wisdom on both life and photography matters! This book takes an all-encompassing look at the world of social media and specifically Instagram, analyzing what it truly means to connect with your following and the importance of building a real and loyal fan base as opposed to a mere numbers game. As with all things, quality over quantity!

Lisa Donchak (Technology Consultant, Behavioral Scientist):

Trey has been deeply involved in social media since long before most of us knew what it was. Through his art, hes been able to reach millions of people across social media networks, in some cases redefining the engagement model between an Influencer and their followers. As hes made his name across these platforms, Trey has delved deeply into their inner workings, through his own experimentation, his conversations with other thought leaders in the space, and his discussions with the founders of many of the most popular social media companies. In this book, Trey shares his unique insights on the topic of the darker side of social mediaperspectives that will shift the broader conversation about how we interact with each other on the web.

Kevin Kelly (Founder of WIRED and Author of The Inevitable and What Technology Wants):

You can often learn how something works by how it breaks. The thing I really like about the book is way Trey shines x-ray beams into a broken system and thereby illuminates how it works. Once one understands how the system works, the reader can then optimize it for good. While Trey educates us on how to fake influence, this book is really about how to create genuine positive influenceand why it is more powerful and sustainable. This is also a tremendous resource for those who employ Influencers, because it gives you different smell tests to discern the genuine from the imposters, protecting your own reputation and money. Id go so far as to say the discernment and media skills entailed in this book should be a required literacy in every high schoolers education. Youve heard of critical media skills? This is critical Influencing skills.