Allan Brandt - The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America

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Table of Contents

Praise forThe Cigarette Century

Brandt the historian shines in this tome. The research is thorough; his assertions are meticulously documented.

Charlotte Observer

Brandts admirable skills as a researcher and analyst are in full flower here.

New York Times Book Review

I cant remember the last time I read a more scathing indictment of corporate malfeasance.

Washington Post

The most comprehensive account [of tobacco historiography] to date.

Science

[A] superb book.... Brandt took his time to get it right, and the end result is a masterful account of what he calls the cigarette century.

New England Journal of Medicine

Brandt has an acute eye for the larger cultural and institutional dimensions of the tobacco narrative.... The Cigarette Century is thus a thought-provoking account of tobacco as a key defining constituent of life in America over the course of the 20th century.

American Scientist

Brandt is a Harvard professor of medical history with a long title, a hawk eye for detail and an avenging spirit.

Bloomberg News Wire

[A] detailed, illuminating book... But if the companies sometimes seemed to be getting away with murder in the courts, they dont get away with it in Brandts book, which painstakingly documents this depressing sideshow in American corporate history.

New York Review of Books

Highly readable, exhaustively researched... fascinating (and shocking).

Publishers Weekly

In this smoke-filled room of a book, full of secrets and closed files, medical historian and expert witness Brandt reveals just what Big Tobacco has wrought in the last 125 years.

Kirkus

[T]he revelations come thick and fast... an exhaustive and highly entertaining take.

The New York Post

Brandt makes an important contribution to the field of public history as well as to medical and scientific debates.

American Historical Review

Brandt makes it maddeningly clear that the industry knew that its products might be dangerous from about 1950 on, but did a bang-up job of obfuscating the risks.

The Week

At 600 pages, its an academically rigorous indictment of the industry, its deceptive practices and its devastating impact on public health. But the book is also, in parts, surprisingly fun.

Newsweek.com

[A] meticulously researched and passionately argued history of smoking in America... impressive command of the vast tobacco archive... Brandt is massively persuasive in representing the risks that cigarettes and tobacco pose to public health.

Slate

Allan Brandts long-awaited history of the cigarette in America uncovers the extraordinary lengths to which the tobacco industry has gone to hide the health consequences of smoking. Thoroughly researched and engagingly written, The Cigarette Century is destined to become a classic.

Randall M. Packard, William H. Welch Professor of the History of Medicine, Johns Hopkins University

A thought-provoking, unbelievable story about the long and arduous road to the truth: Tobacco is a dire threat to humanity.

Gro Harlem Brundtland, Former Director-General of the World Health Organization and Former Prime Minister of Norway

This is the story of how greed and self-interest perverted industry, science, and politics to create and prolong an enormous man-made epidemic. It is a fascinating piece of American history, prodigious in its research and a pleasure to read. Like all good history books, it has resonance today.

Tracy Kidder, author of Mountains Beyond Mountains and a recipient of the Pulitzer Prize and the National Book Award

The Cigarette Century is a brilliant history of Americas struggle with cigarettes and with the tobacco industry. It should help to prepare the next generation of public health leaders to deal not only with tobacco but with other threats to human health as well.

Dr. David Satcher, 16th U. S. Surgeon General

A masterful analysis of the rise and fall of Joe Camels industry by
Americas leading historian of public health. Brandt has produced another
classic, illuminating an iconic piece of US history in a gripping narrative.
The Cigarette Century is a story about corporate power, health citizenship
and institutions of governance but ultimately it is a tale of lost innocence
about what it meant to be cool in American culture.

Dorothy Porter PhD, Chair,
Department of Anthropology, History and Social Medicine,
University of California at San Francisco

Allan Brandt has vividly illustrated how the interaction of culture, biology and disease brought about a pandemic that will result in one billion smoking-related deaths the world over during the 21st century. A must read.

Michael Merson, MD, Director, Global Health Institute, Duke University

For decades tobacco companies have killed more Americans than all the armies, terrorists, and criminals combined. In this morally revolting story, Allan Brandt exposes the biggest public-health scandal of the past century. His passionate though evenhanded history is destined to become a classic.

Ronald L. Numbers, Hilldale Professor of the History of Science and Medicine at the University of Wisconsin

The Cigarette Century presents a sordid history of the most duplicitous industry of our time. Allan Brandt documents a consistent pattern of deception, intimidation, and fraud extending over a five decade span. If you dont feel outraged after reading this important book, you are an even cooler customer than Joe Camel.

Dr. Steve Schroeder, Professor UCSF School of Medicine and former President of the Robert Wood Johnson Foundation

A well-written expos of the reality that cigarette companies and their executives neither die, nor fade away. Only their customers do.

Joseph A. Califano, Jr., Chairman and President of
The National Center on Addiction and Substance Abuse (CASA)
at Columbia University and former Secretary of Health,
Education and Welfare

A brave book... The reader is in the hands of a master.

Jordan Goodman, Welcome Trust Centre for the History of Medicine at University College London

For Shelly,
Daniel and Jacob

To the Princess, it was an enigma why anyone would smoke, yet the answer seems simple enough when we station ourselves at that profound interface of nature and culture formed when people take something from the natural world and incorporate it into their bodies.

Three of the four elements are shared by all creatures, but fire was a gift to humans alone. Smoking cigarettes is as intimate as we can become with fire without immediate excruciation. Every smoker is an embodiment of Prometheus, stealing fire from the gods and bringing it on back home. We smoke to capture the power of the sun, to pacify Hell, to identify with the primordial spark, to feed on the marrow of the volcano. Its not the tobacco were after but the fire. When we smoke, we are performing a version of the fire dance, a ritual as ancient as lightning.

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