AJ Winters - The Identity Switch: An Effortless, Lethal Method for Unavoidable Success

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The Identity Switch:
An Effortless, Lethal Method for Unavoidable Success

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Change Your Life by Flipping One Switch in Your Mind

If you could change your life by flipping one switch your mind, what would you change?

Would you be slimmer and healthier? Would you develop a better relationship with your family, would you earn more money?

Its time to start turning those dreams into reality

The Secret That Changed My Life And Will Change Yours Too

Ive always been a dreamer. Sadly, those dreams were often out of reach.

Id achieve success in one part of my life maybe getting good grades, or a promotion only to see negative side-effects, such as weight gain and stress. And that was when things worked out; more often than not, I simply failed to achieve my goals.

Thankfully, all that changed a few years back, when I stumbled across the Identity Switch method.

Effortless Alteration

No pain, no gain its a mantra thats drilled into many of us. But what if it werent true? What if achievement werent a function of blood, sweat and tears but mere psychology?

In the last few years, a lot of research has been conducted into the power of systems and habits, most recently with the work of BJ Fogg and Charles Duhigg. Good habits alone can improve a persons life. But good habits coupled with key psychological strategies can make a person invincible.

This book discusses the art of making achievement feel effortless, via lethal psychological strategies and habit formation hacks all rolled into one powerful process, aka the Identity Switch Method.

Would You Like To Know More?

Lasting success doesnt happen without taking the first step: try the Identity Switch Method, and you wont look back.

Table of Contents

Thank you for purchasing The Identity Switch !

Taking the first step is always the hardest, and as a way of saying Thanks, Im offering a free eBook for my readers.

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If youre reading this, chances are youre pretty ambitious.

This is a good thing.

After all, theres no point living a dark and dreary life, devoid of all hope. There are so many wonderful things that life can offer us: good health, loving friends and family, wealth and wisdom.

Unfortunately, for most of us, the pursuit of our ambitions frequently feels like an uphill run. The dream is there at the top often so vivid that we can taste it and we run towards it. Sometimes we stumble; sometimes our pace slows. Its difficult, but we dont complain because we were taught that chasing dreams is difficult. If it were easy, everyone would have done it. So we huff and we puff and we keep trying to acquire that elusive dream.

Too often, we give up before we achieve our dreams. We make excuses such as work got busier or it was the holiday season or I had a bout of illness." As each failure piles up, no matter how minor, we become discouraged. Its a younger persons game, we might say. Who can live like that?

Who indeed would want to live through a lifetime of suffering? Phrased that way, most of us would say, Not me; only the very brave and foolhardy would say, But it might be worth it!

The potential of lifetime suffering is most vividly represented by people who refuse to diet or exercise. I couldnt live that way, they say. Who wants to give up chocolate and eat salads forever? Certainly not me. Im a diehard chocolate addict!"

Were taught that success involves sacrifice. But what if it werent so? What if success were, in fact, easily achievable? Instead of an uphill run, it would involve an entertaining, gently-paced walk by the stream (while eating delicious chocolate, of course).

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Five years ago, my life was chaotic. I was trying to start a new business, my husband had just lost his job and was desperately looking for a new one, and both of us were stressed out and worried about our lives and our finances. Neither of us could find time to exercise, let alone go to the gym, and though I wanted to eat healthier, I just couldnt find the time or energy to cook or even to plan meals. Most of the time, we had takeout or instant noodle dinners while hunched over paperwork or zoned out in front of the TV. Eventually, we started to lose touch with many of our old friends.

Stephanie was one such friend with whom I slowly lost touch. However, we met for brunch last year, and finally caught up on each others lives; it had been over a year since wed last seen each other, so we had quite a lot to catch up on!

After wed exchanged all the details of our work and she told me about her boyfriend, Stephanie gave me a long look and said, You look so happy I guess youre really thrilled with your life!

I had to laugh. The contrast must have been especially glaring from her perspective. The last time shed met me, I had been stressed out and miserable. But since our last meeting two years ago, Id started meditating regularly, exercising four times a week, and waking an hour earlier each day. I had also achieved a nice chunk of career success and almost eliminated processed foods from my diet. From an outsiders perspective, the effects of all those things the lack of stress and the extra energy from changes in my diet and exercise translated into looking happier and healthier.

Stephanie, on the other hand, was frazzled. She had quit her most recent diet and had stopped going to the gym after a few classes; her relationship with her boyfriend was on the rocks; and she hated her job and wanted to quit, but the job market was so bad that she didnt have the guts to do so. She used to love playing the piano, but she hadnt been able to make time for playing because she felt like she never had enough hours in the day.