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Magali Sarfatti Larson - Behind the Postmodern Facade: Architectural Change in Late Twentieth-Century America

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Magali Larsons comprehensive study explores how architecture happens and what has become of the profession in the postmodern era. Drawing from extensive interviews with pivotal architects--from Philip Johnson, who was among the first to introduce European modernism to America, to Peter Eisenman, identified with a new deconstructionist style--she analyzes the complex tensions that exist between economic interest, professional status, and architectural product. She investigates the symbolic awards and recognition accorded by prestigious journals and panels, exposing the inner workings of a profession in a precarious social position. Larson captures the struggles around status, place, and power as architects seek to redefine their very purpose in contemporary America.The authors novel approach in synthesizing sociological research and theory proposes nothing less than a new cultural history of architecture. This is a ground-breaking contribution to the study of culture and the sociology of knowledge, as well as to architectural and urban history.

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Magali Sarfatti Larson
Behind the Postmodern Facade: Architectural Change in Late Twentieth-Century America

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Page iii
Behind the Postmodern Facade
Architectural Change in Late Twentieth-Century America
Magali Sarfatti Larson
Page iv University of California Press Berkeley and Los Angeles California - photo 2
Page iv
University of California Press
Berkeley and Los Angeles, California
University of California Press, Ltd.
London, England
1993 by
The Regents of the University of California
First Paperback Printing 1995
Library of Congress Cataloging-in-Publication Data
Larson, Magali Sarfatti.
Behind the postmodern facade : architectural change in late twentieth-century
America / Magali Sarfatti Larson.
p. cm.
Includes bibliographical references and index.
ISBN 0-520-20161-2
1. Architectural practiceUnited States. 2. Architectural services marketing
United States. 3. ArchitectureUnited StatesTechnological
innovations. 4. ArchitectsUnited StatesPsychology. I. Title.
NA1996.L37 1993
720'.68dc20 92-25694
CIP
Printed in the United States of America
9 8 7 6 5 4 3 2 1
The paper used in this publication meets the minimum requirements of American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI Z39.481984.
Page v
For Charlie, who has read it
and Tony, who someday might
Page vii
CONTENTS
List of Illustrations
ix
Foreword
by Joe Esherick
xi
Acknowledgments
xv
Part One: The Background of Architectural Change
1. Architecture as Art and Profession
3
2. Architectural Change in the Twentieth Century
21
Part Two: The Postindustrial Matrix of American Architecture
3. Architecture in the Political Economy of Cities
67
4. The Perception of Structure: Firms, Clients, and Career Settings in the Design Elite
98
Part Three: The Revision of The Modern
5. Architects and Creative Work
143

Page viii
6. Design and Discourse in a Period of Change: The Protagonist's View
160
7. Mapping a Paradigm's Demise: The View from a Symbolic Reward System
182
8. The Autonomous Transformation: Paper Architecture, 196685
218
9. Conclusion
243
Appendix: The Progressive Architecture Awards, 195487
255
Notes
259
Index
309

Page ix
ILLUSTRATIONS
1. Le Corbusier, Plan Voisin for the rebuilding of Paris (model, 1925).
203
2. Maya Lin, the Vietnam Veterans Memorial, Washington, D.C. (1982).
203
3. Walter Gropius, apartments at Siemenstadt, Berlin (192931).
204
4. Bruno Taut, Hufheiser Siedlung, Britz, Berlin (192531).
204
5. Ludwig Mies van der Rohe with Philip Johnson, Seagram building, New York (195658).
205
6. Philip Johnson John Burgee, AT&T World Headquarters, New York (1984).
206
7. Venturi and Rauch, Vanna Venturi's house, Philadelphia (1962).
207
8. Joseph Esherick and Associates, Sea Ranch, Calif. (1965).
207
9. Stanley Tigerman, Daisy House, Porter, Ind. (197678).
208
10. Robert A. M. Stern, residence at Chilmark, Martha's Vineyard, Mass. (1983).
208
11. Esherick Homsey Dodge Davis, an early example of urban reuse: shops at the Cannery, San Francisco (1966).
209

Page x
12. Cesar Pelli, Pacific Design Center, Los Angeles (197175).
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