Neville Medhora - This book will teach you how to write better

This book is:
Short. Effective. And sort of offensive.
But you will write better after reading this.

Communication is just getting information from one brain, to another brain.

Learn how to get what you want.
Learn how to increase your conversion rates.
Learn how to make it easier to write anything (using formulasand mind-hacks).

by: Neville N. Medhora

1.The envelope exercise.
2.No one cares about you.
3.Write fun. Write wacky. Just not boring.
4.Oh wait....dont write TOO wacky.
5.People respond to what is new, novel, or helpful
6.The all-important AIDA formula.
7.Think about bob and how youd talk to him over coffee.Write like that.
8.Text is art. Style your stuff.
9.Subject lines.
10. Short vs. Long Copy
11. Make things dead simple. The Caveman voice.
12. The pre-writing mental checklist
13. 13. :-(

Dammit. I wanted to make this book long. But Im gonna limit itto less than 100 pages.
Why? Because I have a short attention span too.

But dont be fooled. Brevity does not equal cheapness.

Only fools believe something must be long to be valuable. Theinformation inside has turned keystrokes from my fingers, intomillions of dollars in sales.

Some of the concepts inside have been able to turn a poor man,into a rich man, by simply re-arranging some words on a page.Like nuclear secrets, this information can be used for good, or forevil.Someone can take this information and bring in millions of dollarsfor a charity.Someone can take this information and spread their awesomeproducts to the world.Someone can also take this information and scam people intobuying a shitty product.

Watch out for that last one. Karmas a bitch.
Its SO much easier to make money the legit way. So lets staythere.

While this booky-book is shorty-short, tt should also swell yourhead with ideas, making the read-time much longer.

I hope you have a notepad ready.
I hope you have a pen ready.
I hope you have a tasty beverage in hand (a nice beer, whiskey,or tea will suffice).
Because were about to get started.Giddyup!

Lets take two envelopes. Each has a postal stamp on it.Lets take two pieces of paper. Both of them are completelyblank.Lets address them. Both of them....to your mother.So now weve got two envelopes, both addressed to your mom,both almost ready to send.In the first envelope, lets write a letter to dear old momma:Hey mom!

Im writing this letter to let you know that while I haventcalled you in awhile, I think about you everyday, and howfortunate I am to have a mom like you!

No matter what I do, where I go, and how much Ivemessed up, youve always been there supportingme....and I cant tell you how much that means to me.

Sometimes I hear friends complain about their moms, butI cant do the same. Ive always appreciated how wellyouve taken care of me, and as I get older andunderstand more about the hardships of life, I respect youEVEN MORE with every passing year.

So this is just a short reminder, to let you know, that I loveyou so incredibly much....and feel blessed to have such agreat mom!

Love you!-Johnny McFakenameAwwww.....now isnt that sweet?Lets fold that letter up, and seal it inside envelope number one.Ok....now lets write another letter!Hello my so-called mother,

Id like to drop you a short note, letting you know that every living day Ive spent with you has been a miserable hell.

I feel that everything you say, do, and teach me has beena curse on my life. The best part of my life was when Imoved away from you.

I am envious of all my friends who have REAL mothers, and saddened that I was given you as my mother. If I hada say in it, I would have never selected such a poorchoice of mother.

In fact, I tell my friends I dont even have a mother, because in my mind you were never fit to be one.

Id like to end this note by saying:
I hope I never see your horrible face and personality againin my life.

Screw off and DIE.Hatefully,
-Johnny McFakename

P.S. Dad sucks too.

Ok....now lets fold this letter up and stuff it inside envelopenumber two.
NOW....
What do you think would happen if we mailed the nice letter?We might get a smiley mother who loves us even more and haswarmed heart.

What do you think would happen if we mailed the not-so-nice letter? Wed have a crying mother who hates us, feels horribleabout herself, and would be rocked to her very core to read that letter.

The ONLY difference between those two letters, was simply:The words on the page.

Same stamps.Same address.Same envelopes.

I want you to remember this:
The words on a page, can have an ENORMOUS impact on someone else.

If you learn this fact well, it can help you make a lot more money,and help get what you want.This is a famous example the copywriter Gary Halbert would giveduring conferences, and it demonstrates this PERFECTLY.Just remember: Words can have a HUGE impact on your conversions, of anything. Awww man, this is gonna hurt.Nobody cares about you. They only care about themselves.Got that?People dont care about YOU.They care about THEMSELVES.I want you to repeat that in your head three times(out loud please):

No one cares about me, they care about themselves... No one cares about me, they care about themselves..... No one cares about me, they care about themselves.......

So why are we repeating this depressing statement? Well itssimple:When people come to something new, they immediately assessif its USEFUL to them.So if a pregnant woman stumbles upon a page called:How to avoid stretch marks when youre pregnant

..shell likely be very interested. Shell probably never knowthe name of the person who wrote the article, however theinformation applies directly to her!

THIS IS A VERY POWERFUL CONCEPT MY YOUNGAPPRENTICE.
REMEMBER IT.
When people come across the things you write, you immediatelywant to get their attention by at least implying what it can do for

them.Waaayy too many websites/emails/letters incessantly talk aboutthemselves first. Kind of like:

Welcome to Ace Tennis Coaching. We are dedicated toserving our customers. We have been focusing on qualityservice for years, and have a dedicated staff to help fulfillyour tennis needs. Our team is focused on qualitycoaching and delivering great training. We aim to serveour customers needs blah BLah BLAH.

Did you get ANYTHING out of this fluff writing?NO!!

It was all about THEM, and nothing about YOU. If youre a greedy little monkey like I am, then youre moreinterested in what the company can do for YOU.

Maybe something like this would grab people a little more:Every amateur tennis player has the exact same problemwith their tennis swing:They dont bend their elbow at the proper angle for theirheight.

Sounds really simple, but we see it every day.chances areyou bend your elbow incorrectly also, and were going to show you how to hit the ball harder simply by changing thebend of your elbow.

This little body-hack will let you:
Hit the ball harder, without swinging harder.
Hit the sweet spot of the ball with each swing.
Increase the speed of your serve by 20%.

All these improvements come from simply bending yourelbow in a slightly different position!

This is just the first thing we teach you at Ace TennisCoaching. Our more advanced training will improve yourgame beyond what you thought possible.

Our professional coaches have helped over 800 people likeyou take their tennis game from amateur to professional.

Well spot all the small things youre doing wrong, and workwith you individually to correct them and crush yourcompetition.