Oliver Luckett - The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

The Social Organism is a remarkable hybrid: a riveting history of mass media, a convincing guide to the landscape of digital platforms, and an indispensable window into our future world. Its a must-read for business leaders and anyone who wants to understand all the implications of a social world.

Bob Iger, Chairman and Chief Executive Officer, The Walt Disney Company

In less than a decade, social media has gone from fringe to main stream. In the next decade, it will reorder the ways people communi cate, work together, trade, and pursue ideas. Luckett and Casey have written the quintessential guide to understanding our social future.

Marc Andreessen, Co-founder, Netscape and Andreessen Horowitz

Social media is the most obvious recent way that human life is being forever changed by technology. This books brilliant unifying metaphor, the Social Organism (which is the converse of my mentor Marvin Minskys book Society of Mind ) illuminates how the ground is shifting beneath our feet. As Luckett and Casey conclude, social media will begin to act more and more like a global brain. The implications for our way of life, our governments, and our businesses are immense. I cannot recommend this book enough.

Ray Kurzweil, inventor and futurist; Director of Engineering at Google; New York Times bestselling author of How to Create a Mind

The Social Organism s exploration of social media goes far beyond a recipe for clicks and likes and presents a deeply convincing theory of how life is changing in the digital age, and how you can use social media not only to transform your business but to help change the world.

Arianna Huffington, Co-founder and Editor-in-Chief, Huffington Post , and #1 New York Times bestselling author of The Sleep Revolution

Social media and its complexity may appear to be disordered chaos, but, using a natural and biological lens, The Social Organism helps us make sense of this powerful new system. Important reading for anyone trying to understand the world.

Joi Ito, Director, MIT Media Lab, and co-author of Whiplash: How to Survive Our Faster Future

As individuals, we are the authors of our own thoughts. But social media has triggered emergence. The sum of our public thoughts has become greater than the wholea new life has manifested. The Social Organism brings context and perspective to this, our hyperconnected ecosystem.

Biz Stone, co-founder of Twitter, Medium, and Jelly; author of Things a Little Bird Told Me

When I started my first business in 1992, there was no social media. Today, no successful business is launched without a social strategy. This book is the best guide out there. Want to build a brand or a cause? Start by reading this.

Daymond John, CEO of FUBU; CEO of Shark Branding; co-star on ABCs Shark Tank ; bestselling author of The Power of Broke

I saw how humankind can use the Internet to bring about positive change when Oliver Luckett helped register 2 million new voters for the Declare Yourself campaign we initiated in 2004. Since then, social media seems to have delivered such transformative change again and again. In their deeply insightful new book, The Social Organism , Oliver and Michael Casey make sense of it all. Finally, even this ancient clunk of an Internet user has some sense of what its all about and where were heading.

Norman Lear