Rohit Bhargava - Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

2015 NON-OBVIOUS TREND REPORT

The Reluctant Marketer - Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience.

Glanceable Content - How companies are leveraging our shrinking attention span to create content designed for rapid consumption.

Mood Matching - How the proliferation of sophisticated media, advertising and immersive experiences can be tailored to match consumer needs like never before.

Everyday Stardom - Learn how the growth of personalization leads more consumers to expect everyday interactions to be transformed to celebrity-type experiences.

Selfie Confidence - Why the ability to share a carefully crafted online personality allows people to use social content such as selfies (yes selfies) as a way to build their own confidence.

Mainstream Mindfulness - Mediation, yoga and quiet contemplation become powerful tools for individuals and organizations to improve performance, health, and motivation.

Branded Benevolence - Companies increasingly put brand purpose at the center of their businesses to show a deeper commitment to doing good as a part of business.

Reverse Retail - Brands invest in high-touch in-store experiences as a way to build brand affinity and educate customers, while driving actual purchases online through ecommerce.

Experimedia - Content creators use social experiments and real life interactions to study human behavior in unique new ways and build more realistic and entertaining narratives.

Unperfection - As consumers seek out more personal and human experiences, brands and creators use personality, quirkiness and intentional imperfections to be more desirable.

Predictive Protection - The combination of high privacy concerns with tech advances lead to more intuitive products, services and features to help us live our lives better and more safely.

Engineered Addiction - A greater understanding of habit formation leads to more designers & engineers intentionally create addictive experiences to capture time and attention.

Small Data - As consumers increasingly collect their own data, brand-owned big data becomes less valuable than immediately actionable small data owned by consumers themselves.

Disruptive Distribution - Creators and makers use new models for distribution to disrupt the usual channels, cut out middlemen and build more direct connections with fans and buyers.

Microconsumption - Why pioneering new ways to consume and pay for content are leading to a revolution in new business models for startups and brands.

EARLY PRAISE FOR NON-OBVIOUS

Non-Obvious is a sharp, articulate, and immediately useful book about one of my favorite topics: the future. Filled with actionable advice and entertaining stories, Rohit offers an essential guidebook to using the power of curation to understand and prepare for the future of business.

DANIEL H. PINK
Author of To Sell Is Human and Drive

Shatter your magic crystal ball, and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making.

SALLY HOGSHEAD
NY Times bestselling author of How The World Sees You

There are very few books that I read hoping that no one else around me will. Theyre the books that are so insightful, so thought provoking and so illuminating that they provide powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril.

SHIV SINGH
SVP Global Head of Digital & Marketing Transformation at VISA
and author of Social Media Marketing For Dummies

Non-Obvious should be called oblivious since thats how youll be if this book isnt on your shelf. I actually wish some of Rohits predictions wont come true (Selfie Confidence!? Nooo!) ... but usually they do. Hes the best at this, and this book shows you why.

SCOTT STRATTEN
Four time Best-Selling Author, including 2014 Sales Book of the Year: UnSelling

This is one of those rare books that delivers insights that are both useful and help illuminate where business is going. Its a great read.

CHARLES DUHIGG
Author of the bestseller The Power Of Habit

For the last four years, Rohit has helped make the non-obvious obvious by spotlighting trends to help anyone prepare their business for the future. It gets better every year so if you havent been reading, its time to start.

RYAN HOLIDAY
Author of Trust Me Im Lying and Growth Hacker Marketing

The aim of many business books is to give a man a fish. Rohit generously goes one betternot by simply telling us whats working, but by showing us how to apply his thinking for ourselves.

BERNADETTE JIWA
Bestselling author, award-winning blogger & keynote speaker

Rohit Bhargavas Likeonomics is the gold standard on understanding the social economy. His new book had me at predict the future but theres much more than that in here. Its about seeing the world in a new way plus a powerful argument for how curation can change your organization.