Rohit Bhargava - Non Obvious Megatrends: How to See What Others Miss and Predict the Future: 10 (Non-Obvious Trends, 10)

Non-Obvious is a sharp, articulate, and immediately useful book about one of my favorite topics: the future. With actionable advice and entertaining stories, Rohit offers an essential guidebook to using the power of curation to understand and prepare for the future of business.

DANIEL H. PINK, best-selling author of To Sell Is Human and When

Shatter your magic crystal ball and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making.

SALLY HOGSHEAD, best-selling author of How the World Sees You

There are very few books I read hoping that no one else around me will. Theyre the books that are so insightful, so thought provoking, and so illuminating that they provide a powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril.

SHIV SINGH, former senior vice president/global brand, VISA; digital head PepsiCo; co-author of Savvy: Navigating Fake Companies, Fake Leaders, and Fake News

This is one of those rare books that deliver insights that are useful and help illuminate where business is going. Its a great read.

CHARLES DUHIGG, best-selling author of The Power of Habit

The best books approach their topic with a spirit of generosity. Rohits new book offers insight into the business and cultural trends that matter, why they do, and what actions they might inspire. But more than that, it generously teaches how to develop your own process for evaluating the trends that matter and those that dont. Also, its well-written, which makes it a joy and not a chore to read!

ANN HANDLEY, chief content officer, Marketing Profs

It doesnt take a crystal ball to predict that digital is the future. Rather than telling you what you already know, Rohit sets his sights on something much more important: helping you adopt a more curious and observant mindset to understand the world around you. If you believe in a lifetime of learning, read this book!

JONATHAN BECHER, president, San Jose Sharks; former chief marketing officer, SAP

A lot of books promise to help you see things differently, but Rohits book actually delivers. His insightful blend of visual thinking and business strategy shows you how to find meaningful patterns that others miss. A real mind-opener.

SUNNI BROWN, author of Gamestorming

Non-Obvious is simple, elegant, and powerful: one of those intensely engaging books that I couldnt put down. Every year, I use the ideas in this book to help my team see new opportunities and out-think our competition.

HOPE FRANK, chief marketing and digital officer + futurist

Rohit provides a gold mine of ideas and trends that will shape the future of marketing and product development. Read this book to get in front of the herd.

GUY KAWASAKI, chief evangelist, Canva; author of The Art of the Start, 2.0

Lots of books tell you to think different, but Non-Obvious is one of the few books that actually teaches you how to do it. Whether you are trying to persuade clients, motivate a team, or just impress a demanding boss, Non-Obvious can help you succeed. Ive already purchased copies for my entire team.

JOHN GERZEMA, best-selling author of The Athena Doctrine

Our industry is all about the future: the future of kids, the future of schools, the future of education. In the admissions office, the ability to recognize and leverage that future is an indispensable skill. In Non-Obvious , Rohit provides the tools we require to perform those functions with precision and get better at predicting what will be important tomorrow, based on improving our observations of today.

HEATHER HOERLE, executive director, Enrollment Management Association

The insights in Rohits Non-Obvious are an invaluable guide to understanding our customers customer. His predictions are useful and highly anticipated within our group across the globe every year. As a B2B marketer and leader, this is one of my rare must-read recommendations for my entire team.

NAVEEN RAJDEV, former chief marketing officer, Wipro

Non-Obvious is a powerhouse must read for corporate executives, marketers, and product and service developers. Rohit Bhargava provides valuable, entertaining, and easily understood sideways insights into critical trends shaping the near future. He lifts the lid on the myths surrounding the dark arts of trend prediction and offers practical guidance on how to spot, curate, and capitalize on Non-Obvious trends.

ROHIT TALWAR, global futurist and CEO, Fast Future Research

Seeing things that others dont is perhaps the highest form of creativity that exists. Unlock the Non-Obvious approach, and you can write your ticket to success in any field.

JOHN JANTSCH, author of Duct Tape Marketing and Duct Tape Selling

Very few people understand the world of digital business better than Rohit, and I have introduced my clients to his ideas for years. His new book is a must-read resource for learning to see patterns, anticipate global trends, and think like a futurist every day!

GERD LEONHARD, author and keynote speaker

I actually wish some of Rohits predictions wouldnt come true (Selfie Confidence? Nooo!)... but usually they do. Hes the best at this, and this book shows you why.

SCOTT STRATTEN, four-time best-selling author, including the 2014 Sales Book of the Year, UnSelling

Artfully lacing stories together to pull out simple yet powerful trends, Rohit offers a blueprint for making trend identification a key component of your business strategy. The format of his book makes it easy for the novice to adopt these principles and for the expert to glean pearls of wisdom. While the title is Non-Obvious , your next step should be obvious: Read this book today!

JOEY COLEMAN, chief experience composer, Design Symphony; author of Never Lose a Customer Again

Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

ePatient: 15 Surprising Trends Changing Health Care (with co-author Fard Johnmar)

Always Eat Left-Handed: 15 Surprising Secrets for Killing It at Work and in Real Life

The Non-Obvious Guide to Small Business Marketing (Without a Big Budget)

The Non-Obvious Guide to Traveling for Work (Like a Savvy Road Warrior)

NON-OBVIOUS TREND SERIES

For the past 10 years, the Non-Obvious Trend Report has been one of the most widely read collections of future insights in the world, reaching well over 1 million readers. Its used annually by hundreds of global brand leaders.

This 10 th Anniversary Edition features 10 new megatrends curated from thousands of stories, dozens of interviews and over 100 past trend predictions.

Winner of Nine International Book Awards!

WINNER: Eric Hoffer Book Award (Business Book of the Year)

FINALIST: AMA-Leonard Berry Prize (American Marketing Association)

WINNER: Axiom Award (Silver Medal, Business Theory)

WINNER: INDIE Book Award (Gold Medal, Business)

FINALIST: International Book Award (Best Business Book)

WINNER: Non-Fiction Book Award (Gold Medal)

WINNER: IPPY Award (Silver Medal, Business)

WINNER: Pinnacle Best Business Book Award

OFFICIAL SELECTION: Garys Book Club