Rohit Bhargava - Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Praise for Likeonomics

Likeonomics offers a clear path to boosting your believability, which is the secret to sales and marketing success. The premise of the book is scientifically sound: People reciprocate, especially when we elicit their emotions. Great stories, clear tips and a strong point-of-view make this a rich read.

Tim Sanders,
author of The Likeability Factor and former Chief Solutions Officer at Yahoo!

Likeonomics shows us that you have to be liked to be trusted. And trust me, you are going to likereally likethis book.

Ed Keller,
author of The Face to Face Book and The Influentials and CEO of the Keller Fay Group

To succeed in business you need to be more than nice, you need to be likeableand those are two different things. Likeonomics offers a simple premise which I LOVEthat your ability to build strong relationships is the real path to prosperity and happiness.

Linda Kaplan Thaler,
CEO of the Kaplan Thaler Group and author of The Power of Nice

A fascinating look at the unexpected science and power of likeability to sway our beliefs and decision making. I loved the idea behind this book!

Ori Brafman,
coauthor of Sway and Click

Want to build a business that customers cant wait to refer to others or that employees love to work for? This is the book for you.

John Jantsch,
small business marketing expert and author of Duct Tape Marketing and The Referral Engine

Its true. Likeability matters. Rohit Bhargava brilliantly and succinctly explains why likeability and authenticity are central to creating a trustworthy brand. In a cynical world where people are looking for things and individuals they can believe in, Likeonomics is a roadmap for growing your business.

Karen Kerrigan,
President, Small Business and Entrepreneurship Council

Having sat through hundreds of pitch meetings, I can tell you one thing for sureunlikeable entrepreneurs never get funded. In business and in life, the people who enchant us are the ones who get our attention. If you want to be among the rare few who manage to do it, read this book!

Guy Kawasaki,
author of Enchantment

The simple but powerful stories in this book prove that values like truth, relevance, and timing matter far more than the hard sell and the seductive lure of data. We need these precepts to bring humanity back to a business world that has forgotten it.

Josh Bernoff,
co-author of Groundswell: Winning in a World Transformed by Social Technologies and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

Finally a book that gets to the heart of why likeability is so important for both relationships and branding. Rohit Bhargavas book Likeonomics is a great read with well defined principles, interesting case histories and insights that uncover what really drives customer and relationship loyalty.

Porter Gale,
former VP of Marketing for Virgin America and author of Your Network Is Your Net Worth

Likeability is the new currency for success. Grounded in both research and experience, Rohit shares practical insights that will stand the test of time. Likeonomics is a must read that will forever change the way business is conducted.

Gautam Gulati, MD, MBA, MPH,
Chief Medical Officer & SVP Product Management, Physicians Interactive and Adjunct Professor of Medical Innovation and Entrepreneurship, Johns Hopkins Carey Business School

Rohit Bhargava has it right with Likeonomics! There are more currencies than just money and time. Building real trust involves creating a personal connection with your employees and your customers, and this book will show you how. Pay attention to Likeonomics and profit from being more believable than your competition.

Chris Brogan,
President of Human Business Works and New York Times bestselling author of Trust Agents

Rohit has hit the nail squarely on the head in terms of showing how we can better work with others to improve our chances of success in all that we do. He demonstrates through real-world examples why being liked is so critically important. Likeability in the public affairs community, whether military or civilian, is critical to ones success. If you cant work and play well with others, no matter what your credentials, the results you hope to achieve will often be beyond your grasp.

Kevin V. Arata,
Colonel, U.S. Army*
*The views expressed are my own and do not reflect the official policy or position of the United States Army, Department of Defense, or the U.S. Government.

Likeonomics explains the importance of great relationships and building long-lasting, enduring brands.

Tony Hsieh,
New York Times bestselling author of Delivering Happiness, and CEO of Zappos.com.

In this highly entertaining book, Rohit Bhargava proves just how important being likeable is to making a compelling argument. For anyone who needs to be persuasive, deliver a great presentation, or just inspire anyone elseLikeonomics will help you do it.

Nancy Duarte,
CEO of Duarte, and author of Slide:ology and Resonate

Likeonomics is a wake-up call to companies and customers that the critical new business currency is brand likeability. Using insightful stories and case studies, Bhargava explains how your brand uses truth to earn trust, leverages relevance to inspire loyalty, and fosters meaningful relationships to create the most powerful competitive advantage todaylikeability.

Simon Mainwaring,
author of New York Times bestseller We First

Every once in awhile a book comes along and changes everything. Likeonomics is that book. Rohit Bhargava is a modern day Dale Carnegie, in that he has pinned a new personal development classic. I will now replace my annual read How to Win Friends and Influence People with Likeonomics.

JB Glossinger
founder of MorningCoach.com (#1 Rated Self-Help Podcast on iTunes)

For too many of us, there is a gap between what we do and what we dream of doing. It doesnt have to be this way. For anyone who wants to close this gap of intent and really achieve your dreams, Likeonomics can help you get there!

Mallika Chopra,
founder of Intent.com

Likeonomics finally puts into words so many of the things I have done to build my company from the ground up. The book itself is a case study in what Rohit preaches; he is believable, honest, relevant, and of course, likeable! His focus on storytelling instead of just theorizing makes Likeonomics one of the most readable business books out there.

Scott Jordan,
CEO and founder of ScotteVest

If there is one professional fact of life, it is that having strong technical skills will only get you so far in your career. In order to boost your personal brand and make a name for yourself, you need to be likeable. If you want to build a winning career or business, then you need to read Likeonomics. In it, Rohit shares the truth about how likeability, unselfishness and trust are the real keys to success!

Dan Schawbel,
personal branding guru and Managing Partner of Millennial Branding

At the first skim of the table of contents, I was intriguedbut after reading Likeonomics, I was hooked! This book offers the rare combination of a highly practical primer filled with real world ideas for how to succeed in building your business, along with step by step guide to building trusted relationships in any situation.