Rohit Bhargava - Non-Obvious 2016 Edition: How To Think Different, Curate Ideas & Predict The Future

PUBLISHERS NOTE:
ABOUT THIS 2016 EDITION

This is a newly updated 2016 edition of the Wall Street Journal best seller Non-Obvious and featured all new updated trend research. It features adapted text from the original book, as well as exclusive bonus content, author interviews and other new thinking published since the original was first released.

Want to organize a private workshop or keynote?

For more information about custom team workshops, keynote presentations or day long strategic sessions for corporations, around the trends and thinking shared in this book, the author can be contacted directly at .

Want a custom edition for your team or event?

To organize a custom edition of 1000 copies or more for your event or team, including custom forewords, industry spotlights and bonus exclusive content, please contact Ideapress Publishing at .

PRAISE FOR NON-OBVIOUS

Non-Obvious is a sharp, articulate, and immediately useful book about one of my favorite topics: the future. Filled with actionable advice and entertaining stories, Rohit offers an essential guidebook to using the power of curation to understand and prepare for the future of business.

DANIEL H. PINK
Author of To Sell Is Human and Drive

Shatter your magic crystal ball, and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making.

SALLY HOGSHEAD
NY Times bestselling author of How The World Sees You

There are very few books that I read hoping that no one else around me will. Theyre the books that are so insightful, so thought provoking and so illuminating that they provide powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril.

SHIV SINGH
SVP Global Head of Digital & Marketing Transformation at VISA
and author of Social Media Marketing For Dummies

Non-Obvious should be called oblivious since thats how youll be if this book isnt on your shelf. I actually wish some of Rohits predictions wont come true (Selfie Confidence!? Nooo!) but usually they do. Hes the best at this, and this book shows you why.

SCOTT STRATTEN
Four time Best-Selling Author, including 2014 Sales Book of the Year: UnSelling

This is one of those rare books that delivers insights that are both useful and help illuminate where business is going. Its a great read.

CHARLES DUHIGG
Author of the bestseller The Power Of Habit

For the last four years, Rohit has helped make the non-obvious obvious by spotlighting trends to help anyone prepare their business for the future. It gets better every year so if you havent been reading, its time to start.

RYAN HOLIDAY
Author of Trust Me Im Lying and Growth Hacker Marketing

The aim of many business books is to give a man a fish. Rohit generously goes one betternot by simply telling us whats working, but by showing us how to apply his thinking for ourselves.

BERNADETTE JIWA
Bestselling author, award-winning blogger & keynote speaker

Rohit Bhargavas Likeonomics is the gold standard on understanding the social economy. His new book had me at predict the future but theres much more than that in here. Its about seeing the world in a new way plus a powerful argument for how curation can change your organization.

SREE SREENIVASAN
Chief Digital Officer, The Metropolitan Museum of Art Host,
@Sree Show podcast on CBS @Playit network

Rohit provides a goldmine of ideas and trends that will shape the future of marketing and product development. Read this book to get in front of the herd.

GUY KAWASAKI
Chief Evangelist of Canva
Author of The Art of the Start, 2.0

Seeing things that others dont is perhaps the highest form of creativity that exists. Unlock the Non-Obvious approach and you can write your ticket to success in any field.

JOHN JANTSCH
Author of Duct Tape Marketing and Duct Tape Selling

Rohit Bhargava collects ideas the way frequent fliers collect miles. His infectious enthusiasm for trends and strategy is a recipe for success for your enterprise. In Non Obvious , he provides the solution to a problem business owners, entrepreneurs, heads of marketing, and CEOs have struggled with for years how do you identify where the market is headed and be there first, ready to take advantage of it. Artfully lacing stories together to pull out simple, yet powerful trends, Rohit offers a blueprint for making trend identification a key component of your business strategy. The format of his book makes it easy for the novice to adopt these principles, and for the expert to glean pearls of wisdom. While the title is Non Obvious, your next step should be obvious read this book today!

JOEY COLEMAN
Chief Experience Composer at Design Symphony

Lots of books tell you to think different but Non-Obvious is one of the few books that actually teaches you how to do it. Whether you are trying to persuade clients, motivate a team, or just impress a demanding boss Non-Obvious can help you succeed. Ive already purchased copies for my entire team.

JOHN GERZEMA
New York Times best-selling author and social strategist

Very few people understand the world of digital business better than Rohit and I have introduced my clients to his ideas for years. His new book is a must-read resource for learning to see patterns, anticipate global trends, and think like a futurist every day!

GERD LEONHARD
Author and Keynote Speaker Basel / Switzerland

It doesnt take a crystal ball to predict that digital is the future. Rather than tell you what you already know, Rohit sets his sights on something much more important: helping you adopt a more curious and observant mindset to understand the world around you. If you believe in a lifetime of learning, read this book!

JONATHAN BECHER
Chief Marketing Officer, SAP

In Non-Obvious Rohit shares valuable tips, tricks, methodologies and insightful curated trends to help readers navigate the future. Recommended!

ROSS DAWSON
Chairman, Future Exploration Network

Non-Obvious is a powerhouse must read for corporate executives, marketeers and product and service developers. Rohit Bhargava provides valuable, entertaining and easily understood sideways insights into critical trends shaping the near future. He lifts the lid on the myths surrounding the dark arts of trend prediction and offers very practical guidance on how to spot, curate and capitalize on Non Obvious trends.

ROHIT TALWAR
Global Futurist and CEO Fast Future Research

The best books approach their topic with a spirit of generosity. Rohits new book offers insight into the business and cultural trends that matter. And why they do. And what actions they might inspire. But more than that, it also generously teaches you how to develop your own process, for evaluating the trends that matter and those that dont. Also, its well-written. Which makes it a joy (and not a chore!) to read!

ANN HANDLEY
Chief Content Officer, MarketingProfs

A lot of books promise to help you see things differently but Rohits book actually delivers. His insightful blend of visual thinking and business strategy shows you how to find meaningful patterns that others miss. A real mind-opener.

SUNNI BROWN
Author, Gamestorming and The Doodle Revolution

NON
OBVIOUS

NON
OBVIOUS

How To Think Different,
Curate Ideas &
Predict The Future

ROHIT BHARGAVA

Best Selling Author of Likeonomics