Tom Koulopoulos - The Gen Z Effect: The Six Forces Shaping the Future of Business

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Copyright 2014 by Thomas Koulopoulos and Dan Keldsen

All rights reserved. No part of this publication may be reproduced in any manner whatsoever without written permission from the publisher, except in the case of brief quotations embodied in critical articles or reviews.

Library of Congress Cataloging-in-Publication Data

Koulopoulos, Thomas M.

The Gen Z effect: the 6 forces shaping the future of business / Thomas Koulopoulos and Dan Keldsen.

pages cm

Includes bibliographical references and index.

ISBN 978-1-62956-031-1 (hardcover: alk. paper)ISBN 978-1-62956-032-8 (ebook)ISBN 978-1-62956-033-5 (enhanced ebook)

1. Internet and children 2. Technology and children. 3. Business enterprises. 4. Organizational change. 5. Intergenerational relations. I. Keldsen, Dan. II. Title.

HQ784.I58K68 2014

004.67'8083dc23

2014031543

A

accessibility, factors enabling slingshotting,

AdWords (Google),

affluence, 102. See also shifting influence

Alone Together (Turkle),

andon cord,

anonymity,

assurance contracts,

attitudes, before and after Gen Z,

authority (principles of persuasion),

automotive devices, connected devices and average number interacted with daily,

B

banking, connected devices and average number interacted with daily,

Basis smartwatch,

behavioral analysis, shifting influence through,

behavioral curves,

behaviors

attitudes before and after Gen Z,

detachment of reality due to technology,

Gen Z and conscious choice of adopting new,

Gen Z and shared behaviors adopted through conscious choices,

generational stereotyping,

mobility of connections as central theme of Gen Z behavior,

separating valuable from destructive,

viewing Gen Z as set of,

Benjamin, Harold R.W.,

Bhaskaran, Vivek,

Big Data,

birth rates, population distribution,

Bracy, Catherine,

brands, shifting influence through paid media,

Brite Camps,

Brownie camera,

C

cameras/surveillance, connected devices and average number interacted with daily,

Carstensen, Laura,

childrens rights,

Cisco,

civic hacking,

Cloud Surfing,

Code for America,

commitment and consistency (principles of persuasion),

communications, connected devices and average number interacted with daily,

computers

connected devices and average number interacted with daily,

growth in computing,

connectivity, attitudes before and after Gen Z,

continuos partial attention,

controllers, connected devices and average number interacted with daily,

correspondence schools,

crowdfunding

ability to innovate,

assurance contracts,

equity,

IBM story,

Indiegogo,

Kickstarter,

RockThePost,

talent scouting,

Csikszentmihalyi, Mihaly,

D

datafication, factors enabling slingshotting,

Davis, Fred,

Davis, Kevin,

death rate (rate of mortality),

Debow, Daniel,

Delphi Group,

design thinking,

digital health,

distributed convergence,

Dominguez, Carlos,

Drew, Dick,

dues paying mentality,

Dvorak, John,

E

earned media, shifting influence through,

e-books,

economic growth, and generational boundaries,

education, universal

assumptions,

attention span and,

continuous partial attention,

correspondence schools,

data scientists and computer programmers,

employee-led training,

expansion without quality improvement,

and generational gap,

just-in-time delivery,

just-time-delivery,

Khan Academy,

learning by observing,

learning on the job,

as lifelong journey,

massive open online courses (MOOCs),

Rocksmith story,

as shared experience defining community,

short segment learning,

time shifting,

empathetic listening and interviewing,

equity crowdfunding,

Eventbrite,

evidence-based marketing,

exponential growth patterns of technology,

Ezarik, Justine,

F

Fadell, Tony,

failure, attitudes before and after Gen Z,

Father of Influence (Cialdini),

feedback,

employee engagement,

gamification mechanics for,

Google process of,

measuring management through,

as ongoing process,

through performance reviews,

through progress indicators,

through weekly pulse surveys,

UFS (upward feedback surveys),

Ferguson, Matt,

Fischer, Stephanie,

Fitbit bracelet or belt clip,

fitness apps,

flexible working facilitation,

flow, state of,

Flow: The Psychology of Optimal Experience (Csikszentmihalyi),

Frappaolo, Carl,

Free the Children organization,

Fuller, Buckminster,

funding

and lifehacking,

object-driven,

Future Shock (Toffler),

G

Game Tank,

gamification,

earliest providers of,

motivating people through data,

state of flow and,

gaming

attitudes before and after Gen Z,

learning by observing,

Gates, Bill,

Gen Z

attitudes before and after,

conscious choice of adopting new behaviors,

versus Gen Z Effect,

shared behaviors adopted through conscious choice,

understanding and embracing,

viewing as new set up behaviors and attitudes about world,

viewing Millennials as beta test for digital natives of,

generation gap

age-based parameters,

connections tying us to specific community,

dues paying mentality,

flexible working facilitation,

and population distribution,

and remote work,

stereotypes,

and universal education,

generational beliefs,

generational boundaries

ability of youth to influence society,

affluency across ages and demographics,

barriers and artificial parameter limitations,

and economic growth,

and hyperconnectivity,

and individual identity,

micro-generational experience,

simplicity and availability of new technology,

text messaging,

viewing as small intervals of time,

global population pyramid,

distribution by age in 1950,

distribution by age in 2080,

Google

AdWords,

feedback process,

learning on the job,

PageRank,

Project Oxygen questions,

on shifting influence,

as slingshotting example,

Google Glass,

Graham Bell, Alexander (telephone patent),

Gribbons, Bill,

growth in computing (logarithmic scale),

Guitar Hero,

H

hacking, 162. See also lifehacking

Haring, Arjan,

Hearst, William Randolf,

home devices, connected devices and average number interacted with daily,

Hopkins, Claude,

Hughes, Chris,

Hyatt Hotels Corporation,

hyperconnectivity

challenge of future prediction of,

comparisons of population, mobile devices, Internet users, and mobile users,

connected device types and average number interacted with daily,

disjointed connectivity,

distributed convergence,

embracing new behaviors toward,

and generational boundaries,