Regina M. Marchi - Day of the Dead in the USA, Second Edition: The Migration and Transformation of a Cultural Phenomenon
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- Book:Day of the Dead in the USA, Second Edition: The Migration and Transformation of a Cultural Phenomenon
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- Publisher:Rutgers University Press
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- Year:2022
- City:New Brunswick
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Day of the Dead in the USA, Second Edition: The Migration and Transformation of a Cultural Phenomenon: summary, description and annotation
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Focusing on the power of public ritual to serve as a communication medium, this revised and updated edition combines a mix of ethnography, historical research, oral history, and critical cultural analysis to explore the manifold and unexpected transformations that occur when the tradition is embraced by the mainstream. A testament to the complex role of media and commercial forces in constructions of ethnic identity, Day of the Dead in the USA provides insight into the power of art and ritual to create community, transmit oppositional messages, and advance educational, political, and economic goals.
Today Chicano-style Day of the Dead events take place in all fifty states. This revised edition provides new information about:
- The increase in events across the US, incorporating media coverage and financial aspects,
- Recent political movements expressed in contemporary Day of the Dead celebrations, including #BlackLivesMatter and #MeToo
- Greater media coverage and online presence of the celebration in blogs, websites, and streaming video
- Da de los Muertos themes and iconography in video games and films
- The proliferation of commercialized merchandise such as home goods, apparel, face paints and jewelry at mainstream big box and web retailers, as well as the widespread proliferation of calavera-themed decorations and costumes for Halloween
- 24 new full color illustrations
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