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Regina M. Marchi - Day of the Dead in the USA, Second Edition: The Migration and Transformation of a Cultural Phenomenon

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Day of the Dead in the USA, Second Edition: The Migration and Transformation of a Cultural Phenomenon: summary, description and annotation

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Honoring relatives by tending graves, building altars, and cooking festive meals has been a major tradition among Latin Americans for centuries. The tribute, El Da de los Muertos, has enjoyed renewed popularity since the 1970s when Latinx activists and artists in the United States began expanding Day of the Dead north of the border with celebrations of performance art, Aztec danza, art exhibits, and other public expressions.
Focusing on the power of public ritual to serve as a communication medium, this revised and updated edition combines a mix of ethnography, historical research, oral history, and critical cultural analysis to explore the manifold and unexpected transformations that occur when the tradition is embraced by the mainstream. A testament to the complex role of media and commercial forces in constructions of ethnic identity, Day of the Dead in the USA provides insight into the power of art and ritual to create community, transmit oppositional messages, and advance educational, political, and economic goals.
Today Chicano-style Day of the Dead events take place in all fifty states. This revised edition provides new information about:
  • The increase in events across the US, incorporating media coverage and financial aspects,
  • Recent political movements expressed in contemporary Day of the Dead celebrations, including #BlackLivesMatter and #MeToo
  • Greater media coverage and online presence of the celebration in blogs, websites, and streaming video
  • Da de los Muertos themes and iconography in video games and films
  • The proliferation of commercialized merchandise such as home goods, apparel, face paints and jewelry at mainstream big box and web retailers, as well as the widespread proliferation of calavera-themed decorations and costumes for Halloween
  • 24 new full color illustrations

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Day of the Dead in the USA

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Latinidad

TRANSNATIONAL CULTURES IN THE UNITED STATES

Matt Garcia, Series Editor

Professor of Latin American, Latino and Caribbean Studies, and History, Dartmouth College

This series publishes books that deepen and expand our understanding of Latina/o populations, especially in the context of their transnational relationships within the Americas. Focusing on borders and boundary-crossings, broadly conceived, the series is committed to publishing scholarship in history, film and media, literary and cultural studies, public policy, economics, sociology, and anthropology. Inspired by interdisciplinary approaches, methods, and theories developed out of the study of transborder lives, cultures, and experiences, titles enrich our understanding of transnational dynamics.

For a list of titles in the series, see the of the book.

Day of the Dead in the USA

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The Migration and Transformation of a Cultural Phenomenon

Second Edition

R EGINA M. M ARCHI

Day of the Dead in the USA Second Edition The Migration and Transformation of a Cultural Phenomenon - image 4

RUTGERS UNIVERSITY PRESS

NEW BRUNSWICK, CAMDEN, AND NEWARK, NEW JERSEY, AND LONDON

Library of Congress Cataloging-in-Publication Data

Names: Marchi, Regina M., 1965 author.

Title: Day of the Dead in the USA: the migration and transformation of a cultural phenomenon / Regina M. Marchi.

Description: Second edition. | New Brunswick, NJ: Rutgers University Press, [2022] | Series: Latinidad: transnational cultures in the United States | Includes bibliographical references and index.

Identifiers: LCCN 2021050395 | ISBN 9781978821644 (hardback) | ISBN 9781978821637 (paperback) | ISBN 9781978821651 (epub) | ISBN 9781978821668 (mobi) | ISBN 9781978821675 (pdf)

Subjects: LCSH: All Souls DayUnited States. | United StatesSocial life and customs. | United StatesReligious life and customs.

Classification: LCC GT4995.A4 M36 2022 | DDC 394.2660973dc23/eng/20211014

LC record available at https:// lccn .loc .gov /2021050395

A British Cataloging-in-Publication record for this book is available from the British Library.

Copyright 2022 by Regina M. Marchi

All rights reserved

No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, or by any information storage and retrieval system, without written permission from the publisher. Please contact Rutgers University Press, 106 Somerset Street, New Brunswick, NJ 08901. The only exception to this prohibition is fair use as defined by U.S. copyright law.

References to internet websites (URLs) were accurate at the time of writing. Neither the author nor Rutgers University Press is responsible for URLs that may have expired or changed since the manuscript was prepared.

Picture 5The paper used in this publication meets the requirements of the American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI Z39.48-1992.

www .rutgersuniversitypress .org

Manufactured in the United States of America

For my family and friends, vivos y muertos and especially for my godmother, Mary Ellen Welch, whose spirit is with me every day

Contents

Early research for this book was generously supported by funding from the University of California San Diegos Center for the Study of Race and Ethnicity, the California Cultures in Comparative Perspective Program, and the University of California San Diego Office of the President, as well as by a fellowship from the Center for Media, Religion and Culture from the University of Colorado, Boulders School of Journalism and Mass Communication. Later research for the second edition was supported by a Social and Racial Justice grant from the Rutgers University Social Science Research Council as well as research funding and a sabbatical from the Rutgers School of Communication and Information.

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