John Locke - How I Sold 1 Million eBooks in 5 Months

HOW I SOLD

1 MILLION eBOOKS

IN 5 MONTHS!

by

John Locke

DISCLAIMER

This publication is designed to provide general information regarding the subject matter covered. However, rules, regulations, laws, practices and the interpretation of same often change or vary from state to state and company to company, particularly with regard to social media, communication, and social media companies. Because each situation is different, the reader is advised to consult with his or her own advisor regarding that individuals specific situation.

Neither the author nor the publisher assume any responsibility for any errors or omissions, nor do they represent or warrant that the information, ideas, plans, actions, suggestions, and methods of operation contained herein is in all cases true, accurate, appropriate, or legal. It is the readers responsibility to consult with his or her own advisor before putting any of the enclosed information, ideas, or practices into play. The author and the publisher specifically disclaim any liability resulting from the use or application of the information contained in this book, and the information is not intended to serve as legal advice related to individual situations.

This book is a work of the authors experience and opinion. Names, characters, places and incidents are either the product of the authors imagination or are used fictitiously. Any resemblance to actual persons, living or dead, or to actual events or locales is entirely coincidental.

HOW I SOLD 1 MILLION eBOOKS IN 5 MONTHS

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If youre reading this book and did not purchase it, or it was not purchased for your use only, then you should return it and purchase your own copy. Thank you for respecting the hard work of the author.

Copyright 2011 John Locke. All rights reserved, including the right to reproduce this book, or portions thereof, in any form. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical without the express written permission of the author. The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions, and do not participate in or encourage electronic piracy of copyrighted materials.

The publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

Cover Designed by: Telemachus Press, LLC

Published by: Telemachus Press, LLC

http://www.telemachuspress.com

Visit the author website:

http://www.DonovanCreed.com

ISBN: 978-1-935670-90-2 (eBook)

ISBN: 978-1-935670-91-9 (Paperback)

Version 2011.07.06

John Locke

New York Times Best Selling Author

#1 Best Selling Author on Amazon Kindle

Donovan Creed Series:

Lethal People

Lethal Experiment

Saving Rachel

Now & Then

Wish List

A Girl Like You

Vegas Moon

Emmett Love Series:

Follow the Stone

Dont Poke the Bear

Acknowledgments

There is not enough room to thank everyone who encouraged me along the way, so I will just mention four: Winslow Eliot, Claudia Jackson, Kate Madison, and Maryruth Barksdale. Winslow, because she was my first Twitter friend, and because she believed in me and eventually wound up editing most of my books. Claudia, because her company, Telemachus Press, publishes all my books and eBooks. I brag on Telemachus so often, there are rumors I own the company or am on the payroll. Not true. I brag on them because they do a great job, and because I appreciate quality, hard work and dedication, and Claudia and her staff never fail to exceed my expectations. Kate, because she is very astute, and has been a wonderful sounding board for this project. Maryruth, because she is my most famous and vocal OOU! The success Ive experienced as an author is due in large part to the unwavering, loyal support I receive daily from the worlds greatest people: the thousand-plus army of OOUs like Maryruth, who have become my close friends and staunchest supporters. Bless you all, and thank you for being such an important part of my world.

INTRODUCTION

In the space of six months, from September, 2010 to March 2011, John Locke increased his total Kindle monthly sales from 63 to 369,115!

He is only the eighth author in the world to have sold 1 million downloads on Kindle, and is the first self-published author in history to have done so!

He is the first self-published author to hit #1 on the Amazon/Kindle Best Sellers List!

He is the first self-published author to hit both #1 and #2 at the same time!

He is a New York Times best-selling author!

He has been featured in the Wall Street Journal and Entertainment Weekly !

He has had:

of the Top 10 books on Amazon/Kindle at the same time, including #1 and #2!

books in the Top 20 at the same time!

books in the Top 34 at the same time!

books in the Top 50 at the same time!

Lockes 8th book, Vegas Moon , hit #3 on the Best Sellers List just two weeks after its release!

These numbers are not positions within a category. They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps!

By the middle of March, 2011, it had been calculated that every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.

In the 5 month period from

January 1 to May 31, 2011,

John Locke sold more than 1,100,000 eBooks!

All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense.

Now, for the first time ever, John Locke will show you the exact marketing system he created that enabled him to achieve this remarkable success!

PART ONE

Wherein we discuss

How self-published authors can outsell industry giants.

When, how, and why I publicly announced my arrival on the scene.

Why I held back publication of this book.

My background and credentials.

Some Q&A.

How I spent more than $25,000 discovering what didnt work, and why.

REVENGE OF THE NERDS!

IN HIGH SCHOOL it was jocks vs. nerds. Rich kids vs. others. Beautiful people vs. the rest of us. And they always had the upper hand. We survived it and thought those times were behind us. Then we grew up, wrote books and found ourselves up against the publishing industry, which is like high school on steroids!

I learned early in the game I couldnt compete with the big boys and girls in their arena of hardcover and paperback books. The famous authors have huge corporations backing them, newspaper ads and reviews promoting them, and bookstores displaying them. As a self-published author, Im boxed out of these marketing opportunities. Worse, I cant afford to offer my print books as cheaply as they can!

Id like to compete, but its hard to beat the home team on a playing field thats hopelessly slanted against you!

My character, Donovan Creed , has a philosophy of fighting that applies here. He says, Never fight your opponent the way he wants to fight you.