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Jay Conger - The High Potential’s Advantage: Get Noticed, Impress Your Bosses, and Become a Top Leader

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Do You Know What It Takes to Be a High Potential in Your Organization?Being seen as a high-potential leader is essential to getting promoted and reaching your organizations upper echelons, but most companies keep their top-talent list a closely guarded secret. And the assessment process they use to decide who is and isnt a future leader is an even greater mystery.The High Potentials Advantage takes you behind the scenes and shows how you can get on, and stay on, your companys fast track. Leadership development experts Jay Conger and Allan Church draw upon decades of research and experience--designing high-potential programs for hundreds of large well-known global organizations and assessing and coaching thousands of talented leaders--to answer the critical questions asked by ambitious individuals like you: What will it take for me to advance in this organization? What does my boss look for when deciding whether Im a high potential? Once Im on the list, then what? Can I fall off it and, if so, what do I do?Revealing the key differentiators--five critical X factors--that set people apart across companies of all types, Conger and Church show what you need to do to achieve and maintain top-talent status. Youll find detailed advice for cultivating and practicing each X factor, with numerous and rich examples from those on the verge of their first promotion to those only a step away from the C-suite. The High Potentials Advantage also shows you how to gain insight into and excel at the specific process your company uses to identify and develop high potentials--and how to determine which unique capabilities your company values the most. The High Potentials Advantage is the essential guide to becoming a leader in your organization.

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This practical guide explores the five essential skills all aspiring leaders need to ascend the corporate ladder. Its a terrific playbook.

TINA DANIELS, Director Agency Business Development, Google

The High Potentials Advantage is an insightful must-read if you want to become a high-potential leader. It is filled with in-depth and practical advice for achieving and maintaining this critical designation in your career.

SCOTT DRURY, President, San Diego Gas & Electric

A practical and scientifically sound book on how to maximize your potential and stay on top. A must-read for any individual who strives to lead and adapt in an ever-changing world.

PETER M. FASOLO, Executive Vice President and Chief Human Resources Officer, Johnson & Johnson

The High Potentials Advantage identifies the key attributes required to turbocharge your career and ensure youre at the top of the slate during talent planning discussions.

CHRIS KEMPCZINSKI, President, McDonalds USA

Conger and Church do all but hand you your next promotion with The High Potentials Advantage ! Its an easy-to-follow road mapyoull learn how to stand out and lead with maximum impact.

CLAUDIA RAIGOZA, Product Manager, First Data Corporation

An invaluable resource for top talent. Conger and Church have decoded the career map. Now its up to you!

DAVID RODRIGUEZ, Executive Vice President and Global Chief HR Officer, Marriott International

The High Potentials Advantage delivers actionable insights into the murky territory of how companies identify their highest-potential employees. Youll discover concrete ways to chart a career course and differentiate yourself. I highly recommend this book!

G. JOYCE ROWLAND, Senior Vice President, Chief Human Resources and Administrative Officer, Sempra Energy

The High Potentials Advantage is a one-of-a-kind, inside look at what it takes to become tomorrows executive or even the CEO. I now have the essential how-to guide to succeed not only in my current role but over my entire career.

DON SWAN, Private Equity Analyst, Skyview Capital LLC

A compelling, comprehensive guide to what it takes to become and stay a high potential. The authors deep expertise in the field of leadership development comes through with real humility grounded in rich, practical how tos. Their engaging ability to teach through storytelling brings the insights to life.

BRENDAN J. SWORDS, Chairman and CEO, Wellington Management Company

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Harvard Business Review Press titles are available at significant quantity discounts when purchased in bulk for client gifts, sales promotions, and premiums. Special editions, including books with corporate logos, customized covers, and letters from the company or CEO printed in the front matter, as well as excerpts of existing books, can also be created in large quantities for special needs.

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Copyright 2018 Jay A. Conger and Allan H. Church

All rights reserved

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to , or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

First eBook Edition: Sep 2018

ISBN: 978-1-63369-288-6

eISBN: 978-1-63369-289-3

To Nathan and Zoe: May you reach all of your potential in life.
Love your Dad

To Janine for her guidance, feedback, coaching, and inspiration all these years, which have helped me realize my potential.
Allan

What Does It Mean to Be a High Potential and How Can You Become One?

You are ambitious. You know you have tremendous untapped potential. You dream of becoming an executive officer one day or, more boldly, a CEO. You often find yourself restless when it comes to workwanting bigger, more rewarding, and challenging assignments. Most importantly, you want to be an influential leader who makes a genuine difference, a person who people admire and are excited to follow. You want to be one of your organizations high-potential leaderssomeone people see as able to advance to much higher levels. If this description fits you, then we have a road map for arriving at your dream destination.

Our goal is to answer the destination questions on your mind as an aspiring leader. For example, you might be asking yourself: What will it take on my part to get to the senior-most levels of my organization? What skills, abilities, and knowledge do I need to get there, and do they differ at career stages or stay basically the same throughout my career? Am I better off staying in my current organization or jumping around to improve my chances of climbing the corporate ladder? What does my boss look for when assessing whether I am a high-potential leader? And whats my organizations process for assessing my potential? Should I aggressively campaign and ask for that promotion, or just put my head down and do my job the best I can... hoping for a promotion soon? How will I know if Ive achieved high-potential status when executives in my organization dont share that information?

If you have these questions, then we have the answerswhether you are just entering the workforce, brand-new to your organization, a midcareer professional, or a junior executive thinking about how to get to that ultimate level of CEO, CFO, or COO. We design and implement high-potential identification processes in well-known global organizations. We have coached, observed, and assessed thousands of front-line and middle managers as well as senior executives. For this book, we interviewed over a hundred leaders along with dozens of senior HR officers who oversee the high-potential talent of their organizations. We also dived deep into the research about high-potential leaders and why they sometimes derail their careers (see the sidebar near the end of this chapter).

Our core findingand the key insight of this bookis that five critical skills differentiate high potentials from everyone else. We call them the X factors of high potential . Anyone can learn and get better at these skills, but our research shows that you must be proficient in all five to get on your companys high-potential list. And you must always be improving them to stay on the list. Certain skills are building blocks to others, so well describe the sequence in which you need to cultivate each.

In The High Potentials Advantage , we examine in depth each of the five X factorswhat each one is, how each works, and how to develop that particular skill. We will also take you behind the scenes to understand how bosses and organizations determine whether you deserve that high-potential status. You will learn about the mechanics and politics of the processes that your company uses to assess your potential.

Our aim throughout this book is straightforwardto help you become an influential icon in your organization and ultimately to build a great career. No matter your career or industry, you will find this book a valuable reference. Its insights are the product of our research looking across the broadest spectrum of high-potential designations, from early career to senior management, and our collective experience designing and working with high-potential programs in many different industries.

But first, youre probably wondering what exactly is a high potentialand why you should care.

How Organizations Define High Potential

We like the following succinct definition from one organization: A highly valuable contributor with a great deal of stretch capability within the organization. Such individuals are typically promoted to higher levels beyond their current role, and a select few can be seen as leading the organization at the senior levels. Many organizationsand likely yoursdefine high potential as concretely as your capacity to step into a role that is two levels or more above the one you currently hold .

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