Ramit Sethi - Your Move: The Underdog’s Guide to Building Your Business

How to use this book

Two quick notes:

I wrote this book for busy people.

Each chapter can be read as a stand-alone resource. So while youll get the most out of the book reading each chapter in order, feel free to jump around to find the lessons you need, as you need them.

I also wrote this book to be timeless.

One of the biggest weaknesses of business books is that authors fill them with tactics that simply stop working as the market changes. After a few months, or maybe a few years, the book becomes totally useless.

Thats why I focused this book on the psychological mindsets and fundamental business principles every entrepreneur needs to be successful.

But I want to make sure you still have access to the most effective, up-to date marketing tactics and business strategies.

So I set up a members only website for this book that my team and I can easily keep up to date.

Lifetime access is included with your purchase. All you have to do to claim it is go to the website below.

www.growthlab.com/your-move

Here are just a few of the resources weve included. (Note that these may change over time as certain tactics stop working and others are developed.)

• Instant Authority: How to quickly establish your credibility in any market
• GrowthLab Insider: How to build a $100,000 business in 12 months
• Word-for-word negotiating scripts used by some of the worlds top freelancers
• Notes from a $25,000 private strategy session discover the exact advice I gave a good friend as they started their own business
• And more

Enjoy the book, and thanks for reading.

Ramit Sethi

Published by GrowthLab

2269 Chestnut St #160, San Francisco, California 94123

Copyright 2017 by Ramit Sethi

All rights reserved

First publication June 2017

ISBN: 978-0-692-89006-6

Table of Contents

Its Always Your Move

Part 1: Mastering the Fundamentals
1. The 3 Surprising Rules of Money: Break Them at Your Own Risk
2. Finding a Profitable Idea: The Simple Process Weve Used With 20 Products
3. The Secret to Creating 100, 1,000, or 10,000 Loyal Customers
4. Field Report: Nobodys a Natural Entrepreneur by Danny Margulies

Part 2: Focusing on the Right Things
5. Being Different: The Art of Standing Out from the Crowd
6. What Should I Charge?: How to Sell Without Feeling Sleazy
7. The Magic of Building Automatic Revenue Into Your Business
8. Field Report: How to Earn $10,000 Per Month, Even If You Cant Sell by Nagina Abdullah

Part 3: Growth for Tomorrow
9. Getting Stuck is Normal, but Winners Grow Anyway
10. Finding a Mentor: How to Supercharge Your Success
11. Mental Toughness: How to Master Setbacks, Failure, and even Success
12. Field Report: 44% Growth Without Any New Products by Graham Cochrane

Now Its Your Turn

Praise for Ramit Sethi

What people are saying about Ramit Sethi

Ramit Sethi is on the short list of people I respect in the world of finance. Ramit built his personal finance blog up to more than 1 million+ readers per month, and has turned it into a revenue generating monster and a growing business Tim Ferriss, fourhourworkweek.com

He is Generation Ys favorite personal finance adviser. His message: Motivation isnt enough. Develop a system, and get over yourself. Fortune

Ramit is a trainer. Hell make you hustle. James Altucher

What Ramits students are saying

I went from no business, no idea nothing to having my first launch in 3 months. With only an email list of 340 people, I made $1,749 in 3 days. [Ramits work] changed my life. Alice Bush, aliceslifestyle.com

Its been amazing Recently I had a launch that earned me over $10,000. William Horvath, permacultureapprentice.com

Its a year since I started and I cant believe where I am now compared to where I was then. My revenue doubles every time I launch a course or a product. Amy Shah, amyshahmd.com

I never saw myself as an entrepreneurial person [Ramits work] gave me the roadmap to lay the foundation. Caitlin Skidmore, greaterthanrubies.net

The freedom is incredible I was driving to New York and spent the entire day in the car. When I got to the hotel, I realized I made 5 sales while we were driving. Thats $1,500 in revenue. Danny Margulies, freelancetowin.com

When I look at why Ive been successful, its because I followed Ramits systems. Selena Soo, selenasoo.com

In a 24-hour period I booked $67,000 worth of work. Daren Smith, darentsmith.com

I know I can replace my 9-5 job because I have a clear roadmap to go from where I am now to where I want to be. Alison Hummel, alisonhummel.com

Before this, I barely had the confidence to call myself a business owner Now, in just 5 months, I made $30,000. I finally consider this a real business. Heidi Marie, sewheidi.com

Ramit was so specific about everything from validating your idea, to the exact words you can use to pitch your first 3 paying clients. Everything worked for me I focused on the few things that produced the biggest results. In the first 10 months of 2016, I made $86,800. Thats almost 5 times what I made with my first attempt at business. And I did it in less than half the time. Larry Lee, larrylawlaw.com

Its Always Your Move

Do we need another e-book promising overnight success and piles of cash?

Let me be the first to tell you no. In fact, hell no .

Like you, Ive read all the endless promises of quick results. Ive spent thousands of dollars on programs, courses, even in-person conferences. Some were very good. Others not so much.

Ive noticed that many books pick a single idea and spend hundreds of pages on it webinars! Pinterest! when really, thats just a minuscule part of a successful business.

What I havent seen is a gritty guide that takes you through the process of starting a business and shows you the warts, the mistakes, and the things other people wont talk about:

• The psychology of getting unstuck
• Finding a profitable idea
• How to sell without being sleazy
• Systems for building automatic revenue
• Finding a mentor to help you grow

I know, I know. These arent as sexy as 5 webinar strategies that will crush the competition, but theyre the real topics that will help you start and grow a business.

I know, because they helped me create a business thats helped millions of people over the last 13 years, generating many millions of dollars, 800,000+ subscribers around the world, and press coverage on NBCs Today show, a 6-page profile in Fortune, and a photo in Forbes next to Warren Buffett.

I have to be candid: If youre reading this book and hoping someone will give you a magical idea that will give you millions, you should just put it down. Or if youre looking for someone to coddle you for how busy you are, how you dont have any time, and how tough it is I have to say, thats not me.

In fact, one of the chapters in this book is called, Getting stuck is normal, but winners grow anyway.

In other words, yes! Life is tough! But I want to show you how to win anyway especially if youre the underdog.

I dont know about you, but I crave the honest truth. I want someone to tell me if Im on the right track, to push me, and to call me on my BS.

Thats why Ive put together this book for you.

If you think about it, what would a business mean for you? What would it mean to be able to earn an extra $1,000 per month, or $5,000 or even $25,000 every month?

I ask a lot of people this question. They tell me they could pay down their student loans (thats a very sensible answer). But when I press them, their eyes start to shine with possibilities they never really thought about before.

I could hire a babysitter so I could go on a date with my husband every single week.