HIGH-PERFORMANCE
ETHICS
__10__
Timeless Principles
for Next-Generation Leadership
WES CANTRELL
JAMES R. LUCAS
JAICO PUBLISHING HOUSE
Ahmedabad Bangalore Bhopal Bhubaneswar Chennai
Delhi Hyderabad Kolkata Lucknow Mumbai
Published by Jaico Publishing House
A-2, Jash Chambers, Sir Phirozshah Mehta Road
Fort, Mumbai - 400 001
www.jaicobooks.com
Wes Cantrell & James R. Lucas
Published in arrangement with
Jaico Publishing House edition 2008 by permission of
Tyndale House Publishers, Inc.
All rights reserved.
HIGH-PERFORMANCE ETHICS
ISBN 978-81-7992-930-8
First Jaico Impression: 2008
No part of this book may be reproduced or utilized in
any form or by any means, electronic or
mechanical including photocopying, recording or by any
information storage and retrieval system,
without permission in writing from the publishers.
Printed by
Snehesh Printers
320-A, Shah & Nahar Ind. Est. A-1
Lower Parel, Mumbai - 400 013.
ENDORSEMENTS
"This is a truly wise, remarkable book! Comprehensive in scope, beautifully written, compellingly illustrated, Cantrell and Lucas illuminate the mind, heart, and soul of high-performing leadership. Wondering whether it's worth buying and reading and applying? Just study the inspiring chapter outline and listen to your conscience for your answer."
Dr. Stephen R. Covey
A UTHOR
The 7 Habits of Highly Effective People
The 8th Habit: From Effectiveness to Greatness
"Clearly, an ethics-free focus on performance is a superb way to destroy performance.... But what is perhaps not as obvious is the wealth and good that can come from closely connecting these two powerful conceptsethics and performance.
In this wonderful book, Wes Cantrell and Jim Lucas show us what this connection looks like, and how it can be put to work to build prosperous organizations and careers.
You should find the style of this book appealing. It is a very personal case study encased in outstanding teaching. The focus is on the career of Wes Cantrell, an excellent leader and CEO who lived the precepts of this book in a forty-six-year career with Lanier.
The teaching comes from Jim Lucas, an internationally recognized authority on leadership and organizational life.... You can take what he says to the bankboth figuratively and literally.
High-Performance Ethics is a rare commodity, a book with a truly unique and provocative message that can actually make a difference in the way we act and the results we get today. Its message is as important as any you will hear now or in the years to come."
Steve Forbes
P RESIDENT & CEO, F ORBES , I NC .
Editor-in-chief, Forbes magazine
"In an ever-changing society and business landscape, we need something solid and real to hang onto. Something that tells us how to do right, something that tells us how to do well.
High-Performance Ethics points the way to that 'something'.... This book is based on principles that are thousands of years old, illustrated with examples as current and cutting-edge as today's news.
You will do well to take the message you've received in High-Performance Ethics and apply it to your life and career."
Zig Ziglar
A UTHOR AND MOTIVATIONAL TEACHER
Founder, Ziglar
"What a great book. Every young man and woman entering the marketplace would do well to internalize these principles. Every seasoned business veteran will enjoy the story. The section on Life Balance vs. Whole-Life Symmetry is worth the price of the book."
Andy Stanley
P ASTOR
" High-Performance Ethics is a must-read book authored by two people who have lived these principles in the rough and tumble world of corporate America. Wes Cantrell and Jim Lucas have done a masterful job of clearly and practically communicating what it means to be a person of integrity in the marketplace. Read it and you won't be the same."
Howard Dayton
CEO AND COFOUNDER
Crown Financial Ministries
"Finally, a book that ties high performance and ethics together. You don't have to trade one for the otheryou need both, working together, to create the healthiest, most productive work environment possible. Cantrell and Lucas show you how. Don't miss this book if you care about developing your own high-performance, highly ethical skills."
Michael Kroth
A UTHOR AND COAUTHOR
The Manager as Motivator and Transforming Work
"Understanding and implementing the ten firmly-grounded ethical principles in High-Performance Ethics will allow people to achieve a stronger clarity of purpose. If you embrace the ten outstanding principles and strategically apply them to your organization, the results will be transforming."
Ed Oakley
CEO, E NLIGHTENED L EADERSHIP S OLUTIONS, I NC .
Coauthor, Leadership Made Simple: Practical Solutions to Your Greatest
Management Challenges
"Using real-life examples from their own careers, Wes Cantrell and Jim Lucas demonstrate to readers that ethical leadership is needed today more than ever. From the family living room to the boardroom and from the chamber of commerce to the legislative chamber, people respond to principled, ethical leadership. In their book, High-Performance Ethics, Cantrell and Lucas challenge their readers with the hard questions that every aspiring leader should be prepared to answer."
Sonny Perdue
G OVERNOR OF G EORGIA
"High-Performance Ethics is a welcome ally in the struggle to restore America's respect for the dignity and morality of business. Success never comes to those who, deep down, consider their chosen occupation to be morally reprehensible, and Cantrell and Lucas provide an effective antidote. Instead of viewing ethics as an obstacle to success, High-Performance Ethics reveals the seamless integration between the two. Every business professional can benefit from this volume's performance-enhancing prescriptions."
Rabbi Daniel Lapin
P RESIDENT
Toward Tradition and the Ethical Capitalism Institute
"Many successful people wish their work had more lasting significance. High-Performance Ethics provides a pathway to pursue both significance and success within our marketplace careers."
Lloyd Reeb
A UTHOR
From Success to Significance: When the Pursuit of Success Isn't Enough
"My personal experience of working in the financial world, over the last forty years, is that those who have succeeded in business or who have succeeded personally have, either knowingly or unknowingly, applied biblical wisdom to their decision making. Wes Cantrell is a man who has experience at the very senior level in corporate America. I have known Wes for almost thirty years and have observed that his consistent, growing faith allowed him to perform as a CEO with almost unparalleled success. He ran a huge company always relying upon biblical wisdom in his decision making. He has added his illustrative stories to the rare wisdom that Jim Lucas offers as he unwraps ten enduring principles for today's corporate leaders. Jim draws from a wealth of experience having consulted with teams and leaders across multiple industries for more than two decades. It is a privilege to be able to endorse this book."
Ron Blue
P RESIDENT
Christian Financial Professionals Network
