Sabrina Antou - The 7 Golden Keys to Success in Business Finances: Understand Your Financial Accounts and Double Your Profitability!

Why Did I Create This Training?

On December, 17 th 2010, I was invited as a guest speaker to give a presentation at a 2-day business seminar on my area of expertise: credit and business risks. I chose to present the following topic: What do you need to tell to your banker to have your business loan approved? During that presentation I uncovered what bankers are really after and I went through the different key elements any business owner needs to know and needs to be aware of in order to get their loan approved which first and foremost is about understanding their finances.

The audience was extremely responsive and took away a lot of key information that opened their eyes and helped them take better business decisions which put them in a much better position when it came to their finances.

I have created this training to help you understand what you need to know when it comes to your business finances so that you can feel in control and be in control of your finances in your business. Once you complete my training, you will be able to make profitable business decisions by looking at your financial statements in less than 10 minutes.

If you are a business owner and are currently struggling with that side of your business, and if you have no financial background, this training has been designed for you. It will help you gain a good understanding of the essentials in finance without having to get a degree in finance.

I have synthesized and given you the best of my experience gathered in Investment Banking and Risk Management as a Credit Analyst. Understanding financial statements is not rocket science, believe me. Its a very simple process. However, there is a secret. And the secret lies within the terminology. I am convinced that whenever your accountant is having a discussion with you regarding your finances, the first barrier between you and him/her is his language, i.e. the words he uses to talk about your finances. At the end of this training, I can assure you that not only will you have mastered the terminology and be able to tell me what is the difference between gross margin and operating margin, where to look to see if you can make some cuts but also you will be able to tell your accountant what you expect from him and what you want him to do.

I have been working with business owners who, just after having implemented what I shared with them, saw massive improvement in the way they handled their finances and felt more at ease to expand their business as they knew where they were standing from a financial perspective. You can watch and listen to their testimonials HE R E .

I have structured this training as follows:

In Chapter 1, I will uncover the key elements any business owner should know before anything else when it comes to his business from a financial perspective.

In Chapter 2 , I will disclose a technique that you can use any time you look at your finances so that your financial accounts will no longer be a mystery to you.

In Chapter 3 , you will learn what you need to look at and use to be able to stand for your business and tell the story of your financial statements without any fear of quoting the wrong figure or the wrong statement, thanks to the technique I will be disclosing to you.

In Chapter 4 , you will learn what to say to your banker or any business meeting that will demonstrate how strong your business is so that you can dominate the meeting and get what you want out of it.

After Chapter 5 , you will have all the elements you need to make sure your financials look terrific and you will be telling your accountant what to do.

In Chapter 6 , you will know all the secrets you need to make sure you can close any deal when it comes to your finances.

And the cherry on the cake comes in Chapter 7 , where you will become your own fortune-teller and will be able to determine what is likely to happen with your business within the next 3-5 years.

Feeling excited to start the journey?

Welcome on boar d Let the journey begin!