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Jacques Chlopczyk - Transforming Organizations: Narrative and Story-Based Approaches

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Jacques Chlopczyk Transforming Organizations: Narrative and Story-Based Approaches

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Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

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Management for Professionals More information about this series at - photo 1
Management for Professionals

More information about this series at http://www.springer.com/series/10101

Editors
Jacques Chlopczyk and Christine Erlach
Transforming Organizations Narrative and Story-Based Approaches
Editors Jacques Chlopczyk Zentrum fr systemische Forschung und Beratung GmbH - photo 2
Editors
Jacques Chlopczyk
Zentrum fr systemische Forschung und Beratung GmbH, Beyond Storytelling Partners, Mannheim, Germany
Christine Erlach
NARRATA Consult, Burscheid, Germany
ISSN 2192-8096 e-ISSN 2192-810X
Management for Professionals
ISBN 978-3-030-17850-5 e-ISBN 978-3-030-17851-2
https://doi.org/10.1007/978-3-030-17851-2
Springer Nature Switzerland AG 2019
This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

This Springer imprint is published by the registered company Springer Nature Switzerland AG.

The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Acknowledgements

The work as editors on this book put us in many varying roles throughout the last year: we were treasure seekers and visionaries, we were coaches and sparring partners, we were guides and learners. It was a great pleasure to encounter and discuss with all the professionals within the newly emerging field of narrative and story-based work in organizations along the way.

We thank the authors for their precious contributions in this book, helping to strengthen the awareness for storytelling organizations and the work with stories in transformational processes.

A special gratitude is extended to the BEYOND STORYTELLING network and community. Throughout the past years, this growing community of practitioners committed itself to the advancement of the theory and practice of narrative work in organizations and communities. For us, this community exemplifies innovation, support and learning.

January 2019

Jacques Chlopczyk
Christine Erlach
Contents
Jacques Chlopczyk and Christine Erlach
Wolfgang Tonninger
Jacques Chlopczyk
Mary Alice Arthur
Chen Swart
Michael Mller
Steph K. Bachmair
Silvia Zulauf
Rik Peters and Karin Thier
Jaana Rasmussen
Jeffer London , John B. McGuire and Filipa Santos
Yannis Angelis
Brooke Hessler and E. D. Woodworth
Katarina Veselko
Griet Bouwen , Marianne Schapmans and Chen Swart
Marieke Genard
Melanie Gabert
Joanna Sell
Springer Nature Switzerland AG 2019
Jacques Chlopczyk and Christine Erlach (eds.) Transforming Organizations Management for Professionals https://doi.org/10.1007/978-3-030-17851-2_1
The Narrative Approach to Transforming Organizations
Jacques Chlopczyk
(1)
Zentrum fr systemische Forschung und Beratung GmbH, Beyond Storytelling Partners, Mannheim, Baden-Wrttemberg, Germany
(2)
NARRATA Consult, Cologne, Germany
Jacques Chlopczyk (Corresponding author)
Email:
Christine Erlach
Email:
Abstract

The chapter introduces the book Transforming OrganizationsNarrative and Story-Based Approaches.

Acknowledging the current sense of urgency to transform and adapt to the changing business environment and the social and technological developments, the chapter outlines the contribution of the emerging field of narrative work in organizations to rethink the approaches and tools organizations can use to enable change and transformation.

This emerging field of practice explores the potential of working with narratives and stories in the organizational field. Besides a general introduction, the chapter outlines the shared assumptions of the authors and provides a thematic overview to the contributions in the book.

Jacques Chlopczyk

is a social psychologist, systemic consultant, and facilitator working with organizations and communities. He is lecturing on organizational transformation, systemic consulting, and facilitation at the center for systemic research and consulting and other institutions. He is co-initiator of the Beyond Storytelling network and conference.

Christine Erlach

is one of the founders of NARRATA Consult ( www.narrata.de ), a consulting network focusing on the development and application of narrative methods in the fields of knowledge management and cultural change management. Since 1998 she has been specializing in finding and transferring tacit knowledge and cultural values and beliefs in organizations. She uses narrative methods for nudging reflection and learning processes, concerning formerly hidden values and beliefs in change processes. The consultant and facilitator is lecturing at the HdM Stuttgart and has published diverse book contributions concerning the narrative and story-based approach to knowledge management and to cultural change.

Introduction

Throughout the recent decades, a plot has emerged that situates the world on the edge of a fundamental transformation that will alter how our societies, our economies, and the organizations that we work with operate.

There are many books written about this transition and what it means for societies, economies, organizations and individuals. And this transition has been given many names. But no matter how we call it, the pressure to change, adapt, and transform can be felt everywhere. There is a substantial agreement that something is changing in a very fundamental way.

If we zoom out and take a macro-perspective, we are now entering a configuration that can best be described as a new industrial revolution with the widespread proliferation of new technologies throughout the world, enabling new ways of working, of value creation, and of connection between different actors in different market places.

It is of course not the case that transformation or change is something new. Organizations have always transformed to adapt to changing markets, new technological developments, altered behavior of customers, and changed expectations of their workforce. Yet, it seems that the pace is perceived as getting higher and the story why change is needed is changing.

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