Dale Carnegie - 100 Email List Building Methods

Dale Carnegie

100 Email List Building Methods

First published by Sheba Blake Publishing Corp. 2020

Copyright 2020 by Dale Carnegie

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Dale Carnegie asserts the moral right to be identified as the author of this work.

Dale Carnegie has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

First edition

ISBN: 978-1-222-27060-0

This book was professionally typeset on Reedsy
Find out more at reedsy.com

Building a list is important for every business because the list is an asset that the business owns to give it special access to a customers personal space. Besides, it is a cheap and authentic technique of building leads, delivering valuable content, and building trust and rapport with the customers. The following are some of the strategies people can use to grow their list of subscribers as fast as possible. In practice, multiple strategies can be used at the same time since one alone cannot effectively achieve the intended goal.

Here we go

A landing page refers to the web page that the visitor arrives at or lands on when they visit a website. It is a standalone web page that is distinct from the main website. The land page should have no global navigation to tie it to the primary website so that it can limit the options available to visitors. The main purpose is to guide the visitors to the intended conversion goal.

SumoMe refers to an application that has tons of cool mini-apps and share buttons that help people grow their lists. It allows visitors to a site to easily share the content to other platforms or other people. In the process, there is a greater exposure which often leads to more people subscribing to the mailing list.

Many people use common words such as submit or sign up as a call to action for people to submit their email address. However, these words and phrases are too common and have become outdated. It is important to create a call-to-action that is specific, enticing, and fun.

As an example, Xo Sarah has a call to action in which she asks a question: Want to learn the top

10 tools I use to run my blog + biz every day? Inside the signup box, there is a phrase written

Hell yes- send me the list! At least the call to action is enticing and fun. It encourages many users to share their email address for mailing purposes.

Most sites have only one opt-ins on the sidebar or at the footer. A site that attracts more subscribers should have 5 or more opt-ins to create opportunities for users to join the mailing list. The opt-ins should be located to the footer, headers, sidebar, under each blog post, and ScrollBox because no one will seek the email list.

People like to leave a comment or ask a question whenever they have read a given content. In practice, this creates an opportunity for one to collect contacts. Many people always use Disqus to manage comments on their sites. However, having a simple form at the bottom of the page can help in growing the mailing list. The form should have spaces for people to put in their email addresses so that a new subscriber can be captured.

A study conducted by Walmart concluded that when the loading jumps from 1 second to 4 seconds, the conversion rate will decline. However, for each 1 second improvement in load time, a site will always report a 2% increase in its conversion rate. As a result, a person seeking to build his list should first consider the speed of the website. The load time should be as short as possible to enable more subscribers provide their email addresses when prompted.

Guest blogging has increasingly become a popular marketing tactic in the last four years. It involves leveraging the traffic, authority, and audience of the website belonging to another person. When implemented successfully, it can drive massive jump in the number of subscribers

The strategy is straightforward and relatively quick to implement. It involves putting a gated email opt-in requirement on the pricing page. Beyond growing the email list, requiring users to submit their email addresses before they can view prices accomplishes two strategic goals. First, it discourages jokers because they have to make a small commitment before they can access the price list. In this case, the people who submit their email addresses are deemed serious, and, therefore, the need to contact them later to discuss more about the product or services of the company. Second, it enables segmentation of subscribers so that the business can automatically follow up on inquiries.

The video CTA is an advanced tactic mostly used by people who rely on videos to market their businesses. The JLBmedia reported that approximately 78% of internet users watch video each week and 55% watch the video at least each day. Videos are widely consumed, and, therefore, it makes sense when videos are included as part of the websites sales funnel.

Marketing technology on the internet today makes it easier to drive high quality traffic into ones website. Facebook has a feature known as Facebook Custom Audiences which marketers can use to target the same audience. For instance, if a marketer has an email list of 500 people, the list can be uploaded on Facebook so that Facebook automatically target people similar to the matches found on the network. In addition, one can target ads to consumers who have liked competitors and have demonstrated certain purchasing interests recently.

Organizing a challenge is a powerful method of list building because of two main reasons. First, it has the potential of massively boosting the email list size when properly implemented. Second, it helps in creating a bond between the marketer and subscribers. Before running a challenge, one can survey the targeted audience to determine a major issue they face. The identified issue should be the basis for running the challenge. It should be a requirement for interested persons to join the email list before they can participate in the challenge.