Praise for 7 Marketing Basics
Cindys book, 7 Marketing Basics, might be the most concise and precise presentation of marketing basics ever written. These seven elements of marketing are so concisely and succinctly presented that, whether you take one or take them as a whole, they will help your marketing efforts.
Chris Krugler
Silicon Valley Marketing Consultant
7 Marketing Basics is very engaging and highly readable. If you are looking for a marketing book written in everyday language with plenty of guidance for business owners, this is it! The Bonus Materials and Resources are worth the price of the book. Highly recommend!
Barbara Jones
Small Business Automation
With her 7 Marketing Basics book, Cindy takes something thats big and scary for many people and makes it easy and dare I say it? FUN! This book encompasses something I can only call the Cindy magic, and I love it! The book very coherently puts in place everything Cindy has done since we started working together, and it really helps me understand whats behind every campaign, suggestion, and question she ever asked me.
Danna Mann
Director of Marketing Operations & Events
TAG V.S.
Whats refreshing about 7 Marketing Basics compared with other marketing books in this genre is that Cindy charmingly relates her methodology with many real-world examples of the situations and day-to-day challenges facing business owners. You cant help but have a wide grin on your face and be convinced after reading her techniques. A highly recommended read, this book is a valuable guide to marketing for entrepreneurs and small-business owners who want to be successful in todays competitive market. It is concisely written with easy-to-follow steps and bonus templates taken from Cindys proven success formula.
Saifudin Sani
Entrepreneur and Tech Expert
The tools and tips that Cindy shares throughout 7 Marketing Basics are actually life-changing. Not only does she share them, but she teaches you in a way that anyone can understand. Her perspective on these marketing basics is enlightening and most of all, encouraging.
Lindsey Ardmore
Business Strategist and Automation Expert
Star Tower Systems
Cindy understands that the key to success is providing simple, meaningful information about products, technology, and the market to your prospects and customers. She knows what works and what doesnt, and her guidance can bring real results in terms of visibility and sales. Cindy has the right approach to modern marketing in todays over-communicated-with-no-real-substance world, and 7 Marketing Basics presents some of her best techniques and tactics.
Stephane Billat
General Manager
DekTec America
7 Marketing Basics narrows down simple, actionable steps that are sure to set you up for success with a solid foundation for marketing your business.
Jillian Littlejohn
Sparkle Solutions
Cindy is living proof of her do less and double your results strategy. Shes the minimalist of marketers, keeping what matters and getting rid of the rest. No wonder she always looks so relaxed. Shes on to something.
Carol White
Owner/Web Designer
Winter Street Design Group
Cindys 7 Marketing Basics really hits the mark for marketing teams of any size or focus. By breaking down processes that can sometimes seem daunting or too time-consuming into simple, manageable tasks, this guide makes repeatable marketing ROI achievable for so many. And thats the key that so many of us marketers forget, unfortunately, when were so caught up in ticking off to-do items. Its all about converting our marketing efforts into new customers and sales. Cindy has presented a plan that will help you ensure youre staying on the right path.
David Cohen
Vice President, Marketing Communications
Grass Valley
7 Marketing Basics delivers on the contents promise, and its writing style is wonderfully friendly, engaging, and easy-to-read. I definitely learned from this book, and it has me thinking how I could better market myself.
Bob Kovacs
Filmmaker, Videographer, Editor and Tutorial Maven
7 Marketing Basics is great. It is easy to read and authentic, reading just the way Cindy speaks. Its so cool that she has written a book on her passion, and she has done it well. The white paper section is excellent, and the webinar section is very, very good. In fact, I liked learning about all seven of the Marketing Basics.
Kevin M. Joyce
Zer0 Friction Officer
TAG V.S.
Every year, many new marketing books are released, and most of them present a complex and confusing Rah! Rah! message that would require an army and a lot of money to execute. It is refreshing to read a marketing book that is not only excellent and sensible but also easy to read. Anyone who runs a small business (like I do) can learn and execute the thoughts and ideas presented in 7 Marketing Basics.
MC Patel
Serial Entrepreneur
CEO of Emotion Systems
Cindy Zuelsdorf has taken the complex world of digital marketing and broken it down in easily actionable steps. With her 7 Marketing Basics, shes shown you exactly what to do when youre part of a smaller staff that wants to make a big impact in less time. By reading this book, applying the learning, doing the Marketing Basics Challenge, and tracking your results, youll see that youre spending fewer hours focused on marketing tasks while making a greater impact. This will be one of the best investments you make all year! Thank you, Cindy, for sharing your wisdom with us yet again!
Shell Vera
Voice Discovery Coach and Writer
7 Marketing Basics
Do Less and Sell More
Cindy Zuelsdorf
Copyright 2020 by Cindy Zuelsdorf. All rights reserved.
Published by Kokoro Marketing, Inc. www.kokoroinc.com
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, be it manual, electronic, or otherwise, expect as permitted under Section 107 or 108 of the 1976 U.S. Copyright Act, without either the prior written permission of the publisher.
Limit of Liability/Disclaimer of Warranty: While the author has made her best effort in preparing this book and its content, she makes no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaims any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by written or electronic sales materials. The advice and strategies contained herein may not be suitable for every readers situation, and readers should consult with a professional when appropriate. Neither the publisher nor author shall be liable for damages arising from this source.
Keap, Infusionsoft, and ActiveCampaign are trademarks of their respective owners.
Web Strategy Planning Template 2017 by Bluewire Media and David Meerman Scott v9.1 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
Life Cycle Marketing Master Plan inspired by Keaps LCM.
Cover Design: Mint Marketing. www.mintmkg.com
ISBN: 9798680735206
DEDICATION
To all of you entrepreneurs, small-businesses owners, and digital marketers out there shining, excelling, and kicking a**!
TABLE OF CONTENTS
PREFACE
INTRODUCTION:
PART ONE: The Why
CHAPTER 1:
PART TWO: The How
CHAPTER 2:
CHAPTER 3:
CHAPTER 4:
CHAPTER 5:
CHAPTER 6:
CHAPTER 7:
CHAPTER 8:
PREFACE
MY MARKETING EYE-OPENER
What did you learn today? What mistake did you make that taught you something? What did you try hard at today?
