Maurer - Beyond the Wall of Resistance: Why 70% of All Changes Still Fail--And What You Can Do about It

a reorganization or merger that didnt work?

a new software system fail before it got implemented?

a major project run out of steam for no good reason?

long planning meetings that were a waste of time?

a new product or service rollout fizzle?

a target for cost reductions or other goals fall short?

important quality improvement initiatives become mere flavors of the month?

If your answer is Yes to any or most of these questions, you know that 70% of change efforts fail youve lived it and feltthe consequences of those failures on the bottom line and on peoples careers.

Rick Maurer shows you why so many changes failand more important, he shows you how to avoid the pitfalls that can kill new initiatives.

If you apply what you read in this book, you will dramatically increase the odds of your success.

Cherie Woodbury

Sr. Vice President, Compliance & Enterprise

Risk Management, Learning & Awareness

Wells Fargo

Leading change in an organization can be very difficult. The insights and guidance Rick shares in this book have proven

to be extremely helpful in understanding and dealing with the predictable challenges that leaders encounter. His approach works!

Mike Joyce

Sr. Vice President, Operations & Program Management

Lockheed Martin

I was delighted to see this new version of Beyond the Wall ofResistance. It is well researched and credible while written ina user-friendly manner that makes it easy to read and explain to others.

Kim Davenport

Director of Human Resources

Nissan Americas

I am happy to recommend this book. It gives a welcome order to dealing with the irrational nature of our organizational lives and does a great job of providing simple stories to make powerful points.

Peter Block

Author, Community: The Structure of Belonging, and

coauthor, The Abundant Community: Awakening the

Power of Families and Neighborhoods

A solid appreciation of resistance, backed with lively, concrete examples from ancient Rome to contemporary

Washington. Rick Maurer merges theory and practice so seamlessly I could identifymy own experience every step of the way. I highly recommend.*

Marvin Weisbord

Author, Productive Workplaces Revisited

A unique achievement! Resistance to change is treated withthe respect it deservesand Rick Maurer reveals the great
power and leverage that come from embracing resistance. A welcome and important contribution to our understanding of the
process of renewal. *

Jim Kouzes

Coauthor, The Leadership Challenge

Rick Maurers approach to managing change through involvement is unique, special, and worthy of any managers consideration. *

Ron Zemke

Former Senior Editor at Training Magazine, author, and a pioneer

in helping organizations learn about customer service

*Praise for the first edition

Maurers book is a significant departure from other books on leading change. He tells it like it is.Heres why you failandheres what you need to do if you want your pet projects to succeed.

Cynthia Miller

President

The E Group

With references ranging from Machiavelli to Woody Allen, Maurer provides an in-depth exploration of the underlying
reasons for resistance to change and offers ways to remedy its counterproductive forces. A valuable guide for anyone inbusiness today, from the newly hired business school graduate to the CEO with 40 years of experience. *

Joe Lane

Former President

IBM Credit Corporation

Clearly written and action orientedideal for anyone with a role in managing a business. Shows how to transform
resistance intoa positive forceand build strong, long-lasting relationships atthe same time. I learned a lot that I can use in my own life. *

Jerome L. Dodson

President

The Parnassus Fund

A most relevant topic. All of us experience change or are responsible for implementing change. The books focus on
embracing resistance to better understand its true source is very helpful as are the antidotes and insights from those who have wrestled with change.