Rayner - How to Sell to Retail

TESTIMONIALS AND ENDORSEMENTS

Clare is an exceptionally well informed adviser on all things retail. In this fast-moving, fast-changing industry what she doesnt know isnt worth knowing. She has worked with, and shared her wide retail experience with, everyone from Chief Executives of large national chains to independent start-ups, niche suppliers, and individuals looking for a new career direction. This much-anticipated book fills a gap that will give real, practical knowledge to help anyone trying to make their mark as a supplier to retail. Patrick Ballin, Former Head of Global Supply Chain and Logistics Development at The Body Shop

Clare Rayner is like a stick of rock, cut her in half and you would find the word retail running right through her. Its in her blood. Not only has she spent all her life at the coal face of retail, she has the technical knowledge to back it up. Forget broad brush approaches, Clare gets down to detail and answers all the questions, stupid and otherwise, that youve ever wanted to ask about growing your business. Her punchy no-nonsense style is for everyone involved in the business of supplying customers with what they want. You cant get a better, more supportive handbook for success. Penny Haslam, TV Business Presenter (as seen on Breakfast , BBC News )

Clare is the real deal. With The Retail Champion on your side you get straight talking, no-nonsense advice. If you want to grow your business by selling to retailers then you will ignore this book at your peril! Bill Morrow, Founder of Angels Den, a Global Network of Business Investment Angels

Clares enthusiastic approach and practical expertise will offer brands who want to sell to retailers invaluable insight to getting their product to market. It can be daunting approaching retailers to pitch your product (or service); this book is the perfect cheat sheet to get you started! Kerry Bannigan, CEO & Co-Founder of Nolcha Fashion Week, New York. Global Founder of Independent Retailer Month

Think BIG Clares wealth of experience both as a Retailer and as a Service Provider to retailers provides fantastic insight into the art of relationship selling to the Retail Sector. In this book Clare delivers incredible insights into the world of modern retail, what a retail buyer looks for in their suppliers, and navigates the pitfalls and opportunities when negotiating with a retailer. A fantastic read from cover to cover. Scott Storey, Managing Director of EPOS Partners

Clares personal experience of the retail industry and wealth of expertise in dealing with companies of all sizes give her a unique insight into how retailersupplier relationships work. Anyone wanting to sell their products or services to a retailer would be mad not to read this first Helen Goworek, Senior Lecturer in Marketing, Nottingham Trent University, author of Fashion Buying

Why wasn't this book available when we needed it three years ago!? Insider knowledge of how retailers operate is crucial. Retailers are very different to the corporate IT world we came from; Clares guidance in our 1-2-1 mentoring sessions was invaluable to Garmentology. On behalf of everyone who is going to read your book, and benefit from you sharing your knowledge, Thank you Clare! Susanne Newman, Founder of Garmentology (service provider to retailers)

The team at Being U had no retail experience when we went to Clare. We had grand ideas, we knew a lot about our market, we thought we had all the focus we needed. All that changed after my first meeting with Clare. It became apparent that without Clares input we might have failed. Over the period we worked together we discovered that Clare is actually ALWAYS right! So if you want to sell to retailers you must do one thing get her book. If you follow Clares advice your chances of success will dramatically increase! Sadia Sisay, Founder of Being U (product supplier to retailers)

How to Sell to Retailers is an excellent guide for any small business who wants to compete in a competitive marketplace. Its easy to assume that you are too small to fight for business with major retailers, but, in this comprehensive guide, Clare Rayner offers common sense and easy to implement advice that will enable businesses of any size to build the client list they dream of.

Im delighted to see that networking, social networking sites such as LinkedIn, and asking for referrals are covered. Many business development books overlook these vital areas of marketing or take them for granted. Andy Lopata, author of And Death Came Third!: The Definitive Guide to Networking and Speaking in Public and Recommended: How to Sell Through Networking and Referrals