Romenti Stefania - The Management Game of Communication

PART I
LINKING COMMUNICATION AND BUSINESS

Holger Sievert, Lars Rademacher and Anna Weber

Astrid Spatzier

Anne-Marie Cotton and Els Van Betsbrugge

Anne Kankaanranta and Leena Louhiala-Salminen

Ralf Spiller, Stefan Weinacht and Andreas Khler

PART II
COMMUNICATION, LEADERSHIP AND ORGANISATIONAL GOALS

Olaf Hoffjann and Philine Hachmeister

Ansgar Zerfass and Markus Wiesenberg

Markus Mykknen

Ton Baetens and Jan Maessen

Emanuele Invernizzi, Stefania Romenti and Grazia Murtarelli

PART III
NEW AND EMERGENT THINKING AROUND THE PRACTICE

Ralph Tench, Lucy Laville and Juliane Kiesenbauer

Ivana Crestani

Elena Gutirrez-Garca and Mnica Recalde

Ansgar Zerfass and Luisa Winkler

THE MANAGEMENT GAME OF COMMUNICATION

ADVANCES IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT

Series Editors: Virginia Villa

ADVANCES IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENTVOLUME 1

EDITED BY

PEGGY SIMCIC BRNN

BI Norwegian Business School, Oslo, Norway

STEFANIA ROMENTI

IULM University, Milan, Italy

ANSGAR ZERFASS

University of Leipzig, Leipzig, Germany; BI Norwegian Business School, Oslo, Norway

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Emerald Group Publishing Limited

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First edition 2016

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ISBN: 978-1-78635-716-8

ISSN: 2398-3914 (Series)

The field of public relations has never been more vibrant. There are more scholars, more projects, more conferences, more publications and more outlets than ever before. Over the last decades, the European Public Relations Education and Research Association (EUPRERA) and its members have played a key part in this development. EUPRERA works to stimulate and promote innovative knowledge and practices of public relations education and research in Europe. The association facilitates networking among its members, runs several cross-national research projects and a PhD seminar, in addition to its annual congress. It is on the heels of the latter event that the new series Advances in public relations and communication management now is published in cooperation with Emerald. With the series, we offer some of the best papers presented at the annual congress. All contributions are peer reviewed (double blind) in order to bring you, the reader, the best of new and exciting research in our area.

Each volume in Advances in public relations and communication management will be edited by the local organiser of the recent annual congress, the Head of the Scientific Committee of EUPRERA, as well as the EUPRERA President. The editorial team reviews and selects the strongest work from the many full papers submitted. Each congress has a topic chosen by the local organiser in cooperation with the EUPRERA board, something that obviously will be reflected in each volume in the series. Previous topics have included communication ethics, public values and cultural identity, to mention a few. The topic of the 2015 congress in Oslo concerned the relationship between the disciplines of public relations and management, while the 2016 congress in Groningen/Amsterdam showcases how strategic communication shapes values and innovation in society. In 2017, we will gather in London under the heading Public relations and the power of creativity Strategic opportunities, innovation and critical challenges.