Jessica Campos - 156 Captions That Convert: Expert-Approved Content Strategy

Copyright 2020 by Jessica Campos All rights reserved. ISBN-13: 156 Captions That Convert is the short version of Jessicas book Your Social Visibility Blueprint. A Solopreneurs Guide To Personal Brand Marketing, formatted in a workbook style for those who love planners! Contents Introduction I f you are jumping into this new normal where more things are virtual, and you want to explore social media marketing to grow your business, it can feel like you are trying to catch the fastest train in the world. Most of my clients tell me: It feels overwhelming. Here is what I say in the workshops, coaching calls, and private consultations that I have with solopreneurs: People buy YOU. If you truly connect with someone who needs your product or services, and make them feel like a human, like you get them, you will be able to serve them well.

Social media is no different when it comes to making real connections. As a matter of fact, my book, The Six Golden Rules of Social Media , is all about the fundamental principles of making connections online. Have you ever connected with someone on Facebook or Instagram and, without even talking to them, you feel like you know a lot about them; then you find yourself talking about that person who is still a stranger? That is, essentially, word of mouth marketing! As a business owner, word of mouth marketing should be your number one marketing channel. Can you see the similarities between social media and word of mouth marketing styles? Other people are your biggest resource in both cases. I think it is fair to say that social media serves as the amplifier to your message since you can reach a broader audience from the convenience of your fingertips. Current Challenges of Social Media Marketing There are literally millions of accounts sharing billions of tweets, posts and messages to their followers each day.

From major brands, nonprofits, and community organizations to personal accounts, the number of social media accounts continues to grow. Sometimes cutting through all that noise seems insurmountable. Successful social media accounts are a result of many factors; However, if there is something that marketers agree on, it is that businesses who are succeeding in social media marketing have a brand, a social media strategy and a plan. You might be thinking I dont have the budget to hire a team Well, the great news is that if you have a good direction, you can take full control of your social media marketing and do it like a pro yourself. I have been teaching forensic digital marketing and social media marketing to solopreneurs and marketers for over a decade. From millennials to silver liners, they all have transformed their overwhelm into clarity.

And so can you! I invite you to be aware of the brands that inspire you. Pay close attention to the way they market within their social media platforms. See if you notice their brand personality, the tone of their voice, and the style of their visuals. Also, pay close attention to their audiences comments and other reactions (likes and shares). This is a simple exercise that can offer you clarity around the brand you would like to build. Perhaps you already have an idea about the brand that you would like to build.

If that is the case, I would ask just to be aware that your biggest asset is YOU. My vision with this book is to take you on a quick journey where you can get clarity around the brand of YOU; and how to harness the power of word of mouth marketing using social media. The Social Visibility Blueprint This book is a vision that was born after realizing that engaging content, pre-written for you, was not currently available. There are thousands of prompts and ideas that you can pull from, but a resource of content to apply to your specific brand was missing from the marketplace. This is where the idea of plug n play content that is crafted specifically for solopreneurs and small business owners was born! With this information, you will be able to input your brand data and customize these engagement-driven pieces of content to help make your social media marketing easier! Who does not love that? It is easy. It is user-friendly.

And it does not take a lot of time. Someone needed to reveal the 1-2-3s of what content truly is in the social media marketing space. A veteran digital marketer with vision, who has a finger on the pulse when it comes to the future of marketing. Someone needed to take the time and write a baby food style (one bite at a time) book so that nonmarketing minded solopreneurs could digest this expert-level knowledge and figure out EXACTLY how to present their products and services using social selling techniques. Someone needed to draw the map, build the road, and put all the signs up so others are able to navigate easily. I spent hours on Amazon searching for a complete, simple, and process-based plan.

I could not find it! So, what do you do when you find something that does not exist? You create it! Visibility is a keyword here at Marketing for Greatness . This is what we strive to achieve. But why? Marketing is what you say and how you say it when you want to explain how awesome your product is, and why people should buy it. Marketing alone does not bring you customers. Your marketing will only generate sales if you are able to convey your message in front of your ideal audience. And that is what visibility is.

The best way to increase your chances of gaining customers is to increase your business visibility. In simple words: you want to get your message in front of as many qualified eyeballs as possible. Getting your brand in front of the right audience is what we specialize in. All our forensic digital marketing efforts flow into the goal of visibility which ultimately leads to sales. I have developed and published the Visibility Curriculum to lead my strategy sessions, the Visibility Planner which is an amazing tool for content creators and solopreneurs who want to focus and get more done, and now, this Visibility Playbook ! Who is this book for? This book is for the busy solopreneur who wants to build a personal brand but struggles to find time in their busy schedule. Single. Single.

Role in the company. Yes, that one! CEO means Chief Everything Officer for you! It is for the person looking to expand their reach on social media and optimize their digital footprint. For the solopreneur who wants to cultivate, nourish, and cherish online relationships with their followers. We all have heard the phrase online best friend. Your brand can be someones bestie. Your brand can be someones go-to.

And our system will help you get there. This is for the professional who does not have a large budget to spend on digital marketing. It is for the professional who wants to grasp the foundations of social media marketing and what it takes to be successful. Knowledge is power and this book is POWER-PACKED for those who want to learn how to develop their brand persona, and refine how they portray their business online! Take a moment to consider the following questions: Do you have the desire to build a strong brand online? Do you aspire to be known as an industry expert? Do you want to be a brand that people know, love, and trust? Are you looking to expand the reach of your business and build more credibility? Do you want to craft content for your online community that they love and interact with? Are you interested in gaining more followers? Do you like it when your community comments and shares your posts? Do you want to see product and service requests in your social media inboxes? Yes? Then this book is for you. My Story Well as I was struggling with writing this part (talking about myself is never easy), a publication about my story just came up. Great timing! Here is how Anastasia, the social media marketing manager for the leading automated calendar app