Dhruv Grewal - Marketing

Dhruv Grewal (PhD, Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on direct marketing and e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing. He is listed in Thomson Reuters 2014 Worlds Most Influential Scientific Minds list (only 8 from the marketing field and 95 from economics and business are listed). He is an Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics; an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnolgico de Monterrey; a GSBE Extramural Fellow, Maastricht University; a Global Chair in Marketing at University of Bath; and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he was a department chair.

Professor Grewal was ranked first in the marketing field in terms of publications in the top-six marketing journals during the 19911998 period and again for the 20002007 period, and ranked eighth in terms of publications in Journal of Marketing and Journal of Marketing Research during the 20092013 period. He was also ranked first in terms of publications and third in citations for pricing research for the time period
19802010 in 20 marketing and business publications. He has published over 150 articles in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as many other journals. He has over 45,000 citations based on Google Scholar. He currently serves on numerous editorial review boards, such as Journal of Marketing (area editor), Journal of the Academy of Marketing Science (area editor), Journal of Marketing Research, Academy of Marketing Science Review, Journal of Interactive Marketing, Journal of Business Research, Journal of Public Policy & Marketing, and the advisory board for Journal of Retailing. He has also served on the boards of Journal of Consumer Psychology and Journal of World Business. He also received Best Reviewer Awards (Journal of Retailing, 2008, Journal of Marketing, 2014), Outstanding Area Editor (Journal of Marketing, 2017, Journal of the Academy of Marketing Science, 2016), and a Distinguished Service Award (Journal of Retailing, 2009).

Professor Grewal was awarded the 2017 Robert B. Clarke Outstanding Educator Award (Marketing Edge, formerly DMEF), 2013 university-wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005), and the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a Distinguished Fellow of the Academy of Marketing Science. He has served as VP Research and Conferences, American Marketing Association Academic Council (19992001) and as VP Development for the Academy of Marketing Science (20002002). He was coeditor of Journal of Retailing (20012007).

He has won a number of awards for his research: 2018 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2016); 2017 Journal of Interactive Marketing Best Paper Award (for paper published in 2016); 2016 Journal of Marketing Sheth Award; 2016 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2014); 2015 Louis W. Stern Award (American Marketing Association Interorganizational S ig ); Babson College Faculty Scholarship Award (2015); William R. Davidson Journal of Retailing Best Paper Award 2012 (for paper published in 2010); 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior); 2011 Louis W. Stern Award (American Marketing Association Interorganizational S ig ); William R. Davidson