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Dave Ulrich - The HR Value Proposition

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Dave Ulrich The HR Value Proposition

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The international best seller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Todays HR leaders must also bring substantial value to that table. Drawing on their 16-year study of over 29,000 HR professionals and line managers, leading HR experts Dave Ulrich and Wayne Brockbank propose The HR Value Proposition. The authors argue that HR value creation requires a deep understanding of external business realities and how key stakeholders both inside and outside the company define value. Ulrich and Brockbank provide practical tools and worksheets for leveraging this knowledge to create HR practices, build organizational capabilities, design HR strategy, and marshal resources that create value for customers, investors, executives, and employees. Written by the fields premier trailblazers, this book charts the path HR professionals must take to help lead their organizations into the future. Ulrich is a professor at the University of Michigan School of Business and the author of 12 books and more than 100 articles on the subject of human resources. Brockbank is a clinical professor of business at the University of Michigan School of Business, the author of award-winning papers on HR strategy, and an adviser to top global organizations.

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Table of Contents About the Authors Dave Ulrich is on a three-year - photo 1
Table of Contents

About the Authors

Dave Ulrich is on a three-year sabbatical (until July 2005) from the University of Michigan, where he is a professor of business, to serve as president of the Canada Montreal Mission for the Church of Jesus Christ of Latter-day Saints. Professionally, he studies how organizations use human resources to build capabilities of speed, learning, collaboration, accountability, talent, and leadership. He has helped generate multiple award-winning databases that assess alignment between business strategies, HR practices, and HR competencies, and he has consulted and done research with more than half the Fortune 200.

He has published more than one hundred articles and book chapters and twelve books, including Why the Bottom Line Isnt: How to Build Value Through People and Organization (with Norm Smallwood), Results-Based Leadership: How Leaders Build the Business and Improve the Bottom Line (with Norm Smallwood and Jack Zenger), and Human Resource Champions: The Next Agenda for Adding Value and Delivering Results .

He was editor of Human Resource Management Journal (19901999) and has served on the editorial boards of four other journals. At present, he is on the Herman Miller Board of Directors and is a Fellow in the National Academy of Human Resources. In 2001, he was ranked by BusinessWeek as number one management educator and guru, and in 2000, he was listed in Forbes as one of the worlds top five business coaches.

E-mail: dou@umich.edu

Wayne Brockbank is clinical professor of business at the University of Michigan Business School, as well as faculty director and core instructor of the Strategic Human Resource Planning Program, the Human Resource Executive Program, and the Advanced Human Resource Executive Program at the universitys Executive Education Center, programs that have been consistently rated over the last twelve years as the best HR executive programs in the United States and Europe by the Wall Street Journal and BusinessWeek.

He is director of the Michigan Human Resource Executive Programs in Hong Kong, Singapore, and India as well as the Michigan Global Program in Management Development in India. He is also a distinguished visiting professor of business administration at Instituto De Altos Estudios Empresariales (Argentina) and teaches at Mt. Eliza University (Australia).

His research focuses on linkages between HR practices and business strategy, high-value-added HR strategies, and implementing business strategy through people. He has published on these topics in the Human Resource Management Journal , Human Resource Planning , and Personnel Administrator and has contributed numerous book chapters. In 2000 the editorial board of the Human Resource Management Journal named his article If HR Were Really Strategically Proactive the best HR paper of the year. He has consulted with major corporations on every continent. Among his clients have been General Electric, Motorola, Harley-Davidson, Citicorp, Cisco, General Motors, Saudi Aramco, Texas Instruments, BP, Goldman Sachs, and Hewlett-Packard. He completed his PhD at UCLA, where he specialized in organization theory and business policy and strategy.

E-mail: wbrock@umich.edu

Notes
Chapter 1

Wayne Brockbank and Dave Ulrich, Avoiding SPOTS: Creating Strategic Unity, in Handbook of Business Strategy, ed. Harold E. Glass (Boston: Warren, Gorham & Lamont, 1991).

One must keep in mind that in the oil field service business, the relationship between the vendor and the field customers is unusually close. Representatives can literally spend months together on drilling rigs and platforms in remote locations. However, boom and bust cycles in the oil business occur with great frequency. Thus the possibility of losing touch with current reality is very real.

See, for example, Anthony J. Rucci, Steven P. Kirn, and Richard T. Quinn, The Employee-Customer-Profit Chain at Sears, Harvard Business Review 76, no. 1 (1998): 82.

Chapter 2

Brent Schlender, Intels $10 Billion Gamble, Fortune, November 11, 2002, 90.

Howard Rheingold, Smart Mob: The Next Social Revolution (Cambridge, MA: Perseus Books Group, 2002).

Ibid., 58.

Ibid., viii.

Robert D. Hof, The eBay Economy, BusinessWeek , August 25, 2003, 124.

Gary Hufbauer, World Economic Integration: The Long View, Economic Insights, (May/June)(1991):26 .

Lynn A. Karoly and Constantijn W. A. Panis, The 21st Century at Work: Forces Shaping the Future Workforce and Workplace in the United States (Santa Monica, CA: The RAND Corporation, 2004).

Ibid. , 113.

Americas Fortunes, Atlantic Monthly , January/February 2004, 110; see p. 102.

Nelson D. Schwartz, Will Made in the USA Fade Away? Fortune, November 24, 2003, 98.

Anna Bernasek, The $44 Trillion Abyss, Fortune, November 24, 2003, 113.

, Karoly and Panis, The 21st Century at Work , 13.

Betty W. Su, The U.S. Economy to 2010, Monthly Labor Review 124, no. 11 (2001): 3.

Karoly and Panis, The 21st Century at Work , 142.

Kathleen Newland, Workers of the World, Now What? Foreign Policy 114 (Spring 1999), 52.

World Bank, Global Economic Prospects and the Developing Countries 2002 (Washington, DC: World Bank, 2001), 45.

Mitra Toossi, A Century of Change: The U.S. Labor Force, 19502050, Monthly Labor Review 125, no. 5 (2002): 15.

Constantijn Panis, Michael Hurd, David Loughran, Julie Zissimopoulos, Steven Haider, and Patricia St. Clair, The Effects of Changing Social Security Administrations Early Entitlement Age and the Normal Retirement Age, DRU-2903-SSA (Santa Monica, CA: The RAND Corporation, June 2002).

Kenneth Manton, Larry Corder, and Eric Stallard, Chronic Disability Trends in the Elderly United States Populations: 19821994, Proceedings of the National Academy of Sciences of the United States of America 94, no. 6 (1997): 2593.

Howard N. Fullerton Jr. and Mitra Toossi, Labor Force Projections to 2010: Steady Growth and Changing Composition, Monthly Labor Review 124, no. 11 (2001): 21.

Bureau of Labor Statistics, Series Report ID: Lnu02300190 (Washington, DC: U.S. Department of Labor, 2003).

Rochelle Sharpe, As Leaders, Women Rule, BusinessWeek, November 20, 2000, 7481.

Household data seasonally adjusted quarterly averages. Employment and Earnings . January 2004. 51:1, 172.

Linda Babcock and Sara Laschever, Women Dont Ask: Negotiation and the Gender Divide (Princeton, NJ: Princeton University Press, 2003).

Andrew Sum, Neeta Fogg, and Paul Harrington, The Growing Gender Gaps in College Enrollment and Degree Attainment in the U.S. and Their Potential Economic and Social Consequences (Washington, DC: Business Roundtable, May 2003).

Christina Hoff Sommers, The War Against Boys, Atlantic Monthly, May 2000: 59.

Karoly and Panis, The 21st Century at Work.

Brian Grow, Hispanic Nation, BusinessWeek, March 15, 2004, 58.

Tavia Simmons and Martin OConnell, Married-Couple and Unmarried Partner Households: 2000 (Washington, DC: U.S. Census Bureau, February 2003).

Elizabeth Warren and Amelia Warren Tyagi, The Two-Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke (New York: Basic Books, 2003).

John C. McCarthy, 3.3 Million U.S. Services Jobs to Go Offshore, November 11, 2002, Forrester Research, http://www.forrester.com/ER/Research/Brief/Excerpt/0,1317,15900,FF.html .

National Institute for Literacy, Literacy in the United States, August 2003, http://www.policyalmanac.org/education/archive/literacy.shtml .

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