Marlize Marais - Create And Be Seen: A complete guide to Social Media Marketing

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Create And Be Seen

A complete guide to Social Media Marketing

Written by Marlize Marais

Copyright Notice

This publication and all its content (including but not limited to the text and stories) is copyright of and owned by Marlize Marais.

Copyright MarlizeMarais2021.

All rights reserved.

The moral rights of the author have been asserted.

Any redistribution or reproduction of part or all of the content in any form is prohibited other than the following: A reviewer who might quote brief passages in a review.

Marlize Marais does not grant you any other rights in relation to the material and content of this publication.

You may not adapt, edit, change, transform, publish, republish, distribute, redistribute, broadcast or rebroadcast in public the material contained in this publication without Marlize Marais written consent.

You may not commercially exploit the content of this publication without Marlize Marais written consent.

First edition: 2021

978-0-620-93832-7

First Published in 2021

Beyond The Vale Publishing

Contents

Introduction

Marketing is not everyones core business and yet we need to market if we want new clients and generate a higher income. The amount of marketing you put in, is in direct correlation with the amount of money you will generate.

Over the past year I have done program after program after program to learn how to market on Social Media. What I have learned, I have customised and put into this book. My only goal with this book is to help other new entrepreneurs (or even if you're not so new), to make life easier.

After finishing my own planning and remaking the templates until I was happy with them, I realised that there are so many other people out there that will benefit from the templates as well. and thus, the idea for this book was born!

While you adjust the templates to suite your needs, always remember that the number one, most important thing you will ever need in marketing, is the mind!

The Mind

Social Media Marketers would like us to believe that having a software program to create our content or a planner for business strategies is the most important tool when it comes to social media marketing. I assure you, its not. Of course, it is important to plan and have tools to make your life easier, but these things are not the most important. You can greatly benefit from a content planner and you cannot drive success in your business without a strategy or roadmap of how to get there. Yes, we must plan. However, planning still comes in second on my list of important things to do when it comes to social media marketing.

Keeping positive

At the very top of this list is the mind. More accurately, a positive state of mind. Without this first and most important thing that you must possess when it comes to social media marketing, all the other important things cannot happen successfully. You have to be motivated, and have desire and faith, for planning, strategy, creation, etc. to happen, not to mention happen successfully. It is our desire that drives us, and our faith that pushes us forward over the obstacles in our paths. Without the state of mind of desire and faith, you cannot plan your social media strategy and expect successful results.

We all think of ourselves in a certain way. You might think that you are hardworking and put in the necessary hours to accomplish a task. Another might think of himself as being lazy, hates himself for it daily, but stays true to his personality and gets truly little done. An older lady might think that she is far too outdated with technology and put in only half the effort as a result. These are three simple examples of the state that our minds can be in, and how it might affect the outcome of our success.

When I started creating my content planner to market this book, I searched through hundreds of podcasts, articles, and blogs. Every single one I came across explains why marketing on social media was so difficult. They tell a story of millions and millions of advertisers trying to catch the eye of the consumer. They describe the social media scene as overpopulated and overstimulating for both the mind and the eye. They mention great companies who have succeeded online with their marketing strategies and outline the role of all the employees involved to tap creativity from and how each keeps the ball rolling with their own area of expertise. By the end of my research to create my content for online marketing, I was terrified. I cant compete with that! Im not a professional copywriter, I write stories! I have no background in marketing or advertising, and those people mentioned have degrees in this field. I am one person. I dont have a team to check my work and back me up.

For a while, I thought that social media marketing was too hard. It seemed like an impossible task to compete with people who have it all figured out. People who know the impact on potential consumers by using the exact right font and colour and image for posts and advertisements. When choosing an image for a post, I choose one that I like, not one that will have a phycological effect on a client! How am I supposed to know what will cause my potential client to stop their mindless scroll through the newsfeed to read my advert? As I focused on this fear, I couldnt write one post that made any sense. I looked at my planner and hated the little bit that I had done. I couldnt imagine someone reading a post and finding it interesting or worthwhile. And I stopped. I stopped all the planning and creating, the fear overwhelming me.

Your state of mind determines your outcome

I soon realised though, that I had been brainwashed. The truth is that you can speak to your perfect client with ease. Once you know exactly who you are marketing to, you will know how to market to them. With this realisation came peace of mind. I dont have to advertise like the rest of the world. I dont have to use their colours and tips and tricks. I am allowed to do this my way. I know who I am marketing to, and those people will see my adverts. The right people will be drawn in by my headliner because it interests them. They need what I have to offer. As my worries faded away, I was again able to focus on the value of my books, the clients I wanted to reach and the lives I wanted to touch, without fear paralysing me.

For further proof that your state of mind will determine your outcome, consider for a moment what a post will look like when someone focuses on the value they can offer, compared to someone desperate for money. The first post will be filled with passion, where the second post will seem needy. Think of the old fashioned, yet accurate belief, that you must smile when speaking to a client on the phone. Just like a friendly tone of voice can be conveyed through a telephone, when the listener cant see the speaker smile, a state of mind can be conveyed through an advertisement on social media.

A practical example

What kind of emotion do you feel when you see another weight loss advert with before and after pictures? Compare these emotions with what you might feel if you see a short video clip about how healthy your poop will be when you start with the new diet advertised. The logic behind it is that a healthy diet will make your whole body healthier, which will lead to all your organs and processes functioning at an optimal level, including the metabolic processes, leaving you with healthier poop than ever before. There are a thousand other benefits to using this diet, but the advertisers decided to focus on internal health instead of the mainstream looking good trend.

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