Landon McCarter - Find Your Marketer: What I Have Learned Spending Over $1,000,000 a Month on Insurance Digital Marketing and Lead Development

Find Your Marketer

Landon McCarter

Copyright 2021 Landon McCarter

All rights reserved.

ISBN: 979-8-7163-2408-4

Partnering with Landon is one of the best business decisions Ive ever made! He showed up and absolutely BLEW UP our Marketing Company. He is the best marketer in the insurance industry, PERIOD. This dude cares about people and always does whats in the best interest of others. Im honored to not only call him my partner, but also my friend. You want to get to know this guy, TRUST ME!

- Cody Askins , Partner of SAM and President/Owner of

8% Nation and CA Coaching & Consulting

Landon McCarter has done wonders for multiple businesses Im personally involved with; his experience and industry knowledge make him one of the preeminent digital marketing experts in the world. His passion for his clients and their success make him one of the preeminent human beings in the world.

- James R Whitley IV , Chief Marketing Officer & Director of Operations for Senior Life Services and President/CEO of Whitley Financial

Landon McCarter is a wealth of knowledge when it comes to marketing, but as an industry specific resource, he has become perhaps the most sought-after Marketing Pivot man for insurance agents in the country. We have done extensive work together on our agency and worked to help many of my partners as well! Our relationship is sure to grow to epic proportions by the time were ready to hang up our hats.

- Justin Brock , THE medicare GURU

Landon is not only a cutting-edge creative advertising guru; he is one of the foremost experts in digital marketing in the world. He runs one of the largest insurance focused digital marketing firms in the U.S. market. One of Landon's true passions is teaching people the skills they need to be successful in business today. If you want to grow your business, and grow your client base, Landon shares his digital marketing strategies in simple and easy to understand language.

-- Dr. Chuck Hermans , Ph.D., Professor of Marketing

CONTENTS

Why should you listen to me?

Youre a provider of insurance products and you need to connect with your market. This is perhaps the most important part of growing your insurance business, and in order to do this you have to either find your marketer, or be your own marketer, and I can help. By the end of this book, you will, without a doubt, know what you are looking for in regards to insurance digital marketing and lead development. But why should you listen to me? I started and currently lead Secure Agent Marketing - the largest digital marketing agency in the insurance industry. We have over 60 employees and growing, we spend (at the time of this writing) $1.2 million a month of digital marketing budget on Facebook, Instagram, YouTube, and Google to generate leads in the insurance industry. We specialize in marketing insurance products such as Medicare and Medicare supplements, life, final expense, mortgage protection, annuities, and under 65 health. In addition to these product lines, we can help with recruiting agents. We also offer translation services so that we can have multiple language versions of all our marketing products to reach the growing diverse markets - currently, we are working in the Spanish, Mandarin, and Vietnamese languages. But to sum it up, our core competencies are marketing and lead development in the Medicare, annuity, under 65 health insurance, life insurance, property and casualty insurance and insurance agent recruiting.

This is our expertise. We spend a ton of money month over month, specifically targeted to generate quality leads in the insurance industry. Our business covers the spectrum of the individual agent that just needs 20-40 additional leads each week to the client managing a call center that has millions of dollars a year to generate digital leads. We also have clients that are large-scale IMO/FMO businesses that use us to fulfill the lead development for their downline agents. Meaning, we are the group that actually fulfills the lead orders from the IMO/FMO that is in charge of delivering or co-oping their agents lead orders each week. What this looks like is the IMO/FMO will give us a huge list of areas, and the agents to generate 20-200 leads for, in the following week. We then build all of the campaigns and delivery infrastructure to get the lead orders to the agents. We handle all of the order taking, campaign buildout, contact rate automation help, lead delivery system, replacements, etc. This is a massive undertaking for a business and we are absolute experts at this. Secure Agent Leads has taken up to 200 separate lead orders PER DAY during peak times. We also do a lot of lead co-op programs with companies that offer lead co-op plans based on production. We have even consulted companies on how to build and implement their internal digital lead co-op plan. In total, we have thousands of customers at every level of scale imaginable.

Cody Askins is a partner in our agency and hosts the largest independent insurance conference in the U.S. dedicated to the success of agents: 8% Nation . Weve hosted big name speakers such as Grant Cardone, Marshall Sylver, Michael Irvin, Tim Storey and Jordan Belfort. We've been doing this for three years and it's been wildly successful, thousands of agents have attended this conference - in person or virtual. We have the largest insurance YouTube channel in the industry with over 35,000 YouTube subscribers between two YouTube channels: Secure Agent Marketing and Cody Askins. I do most of the content for Secure Agent Marketing while Cody obviously does most of the content for Cody Askins , but we guest appear on each other's channels all the time. Our goals with these two YouTube channels, along with our website assets that include Secure Agent Leads, Secure Agent Marketing, Cody Askins and 8% nation , are to generate 1000 inbound inquiries per week from every state in the US and even multiple countries - these leads are insurance agents reaching out to us for either tickets to 8% Nation , coaching, consulting, training, marketing services for insurance, web development, or seeking to attend webinars that Cody and I regularly do to equip agents for success. 100% of these lead goals are going to be accomplished with digital marketing.

From a marketing perspective, there is nobody working harder for the insurance industry right now than Cody and I. We have done business with literally thousands of insurance agents and I have noticed one thing in common with the most successful of them all. The most successful insurance businesses operate on two pillars of success: mindset and marketing . Mindset is understanding what it takes to be successful, getting equipped and trained to make it in this industry. Cody has built an amazing brand and business in that arena. However, it doesnt matter how strong your mindset is if you dont have people to talk to. That brings us to the second pillar: marketing. You must have a solid understanding of the marketing component of this business, period. Anybody I know that's successful has either found a trusted marketer that gets results, or they do their own marketing. There isn't a single successful insurance business that doesn't have a very savvy marketer on the team. If the insurance business does not have their mindset in check, and enough people to talk to, they will become part of the 92% of insurance agents that fail.