Beyond The Agency Box
The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
Frankie Fihn
Copyright 2020 by Beyond Agency Profits.
All rights reserved.
This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
Printed in the United States of America
First Printing, 2020
ISBN 9798668731992
Independently Published
http://www.beyondagencyprofits.com
Acknowledgements
Firstly, thanks to Ilka Bee. Without your continued support, understanding, and love this book could not have been written. You are the perfect partner and the mother I always wanted for our two children.
To my two children Heidi and Zelda. Thank you for inspiring your daddy to be better every day. Our nature walks are still my favorite part of every day.
To Travis Sago for your unending insights and support. Your ideas and wisdom made this book what it is. Thank you for always guiding us to serve more people more deeply.
Table of content
Chapter 1: Why?
Y
ou are about to discover a brand new kind of digital marketing agency. You will reimagine, reengineer, and revamp everything you have been told you have to do. This new type of agency doesnt require you to be on the phone all day. It doesnt require you to constantly check your email or have endless client meetings. In fact, it will actually empty your calendar as you earn 7 figures and beyond.
At the core of this book is one big idea. You deserve a life of freedom while your income continues to grow. You will create this new life while making a profound difference in your clients lives in the simplest and easiest way possible.
This may sound simple and obvious, yet is it rarely done in practice. Very few people in our society create money and freedom together. As money goes up, time and freedom goes down.
There are hoards of very successful doctors and lawyers who missed their children growing up. Many have big bank accounts and failed marriages.
Of course, being a broke freelancer struggling to pay rent shouldnt be your goal either. You dont want all the time in the world with endless money stress.
This book will guide you to that sweet place where you become abundant in time and money together. You will experience what only true freedom can buy. There is a heavy emphasis on your quality of life.
There is something no one tells you about this business. Creating a highly successful digital marketing agency is actually one of the hardest businesses in the world to scale. If you're not careful, you can build yourself a high-paying prison. While its a great way to get started with little capital, its actually very hard to play in the big leagues. Your time and energy can bring you to a screeching halt very quickly. Its easy to become burnt out and overworked fast.
Thats why this book was created. It will help you through the 100s of potential pitfalls that cost you in your time, energy, or money.
Why are you here now reading this book? Why did you want this life? Why did you choose this path? Why did you make the decisions you made?
Why did you decide to work for yourself? Of all the unlimited choices you had, why did you start a digital marketing agency?
Why didn't you just get a regular job like everybody else? Why didnt you take the easy way out?
Why did you put in time and effort learning these skills? Why do you want to share those skills with other deserving businesses? Why not just keep these secrets only to yourself? Why didnt you just push the next shady affiliate product onto the world?
I'm willing to bet that you had reasons. Damn good reasons. However, I bet the reality of things feels and looks just a bit different from your dream, doesnt it?
Does This Sound Like Your Agency?
Do you spend most of your days working isolated by yourself on a computer in a dark room? Or are you the only one you know working late on a Sunday night when everybody else is taking it easy?
Do you find yourself checking your email more than 20 times per day? Or do you feel constantly tethered to your phone like its an electronic leash? Or is your calendar fully booked some days? Or do you spend the last moments on your pillow at night worried about how you will get results for your clients?
Do you sometimes feel like working for yourself means you have a hundred different bosses? Or do you end up in client-underlying relationships where you are the underling? Does more clients mean more have tos?
Do you feel the pinch of rising ad costs? Or do you worry about the next ad account being shut down? Or do you worry about the next Google update?
Do you find yourself having to make yet another sales call? Or do you have to write another proposal to a potential client only to have them disappear later? Or do you chase potential clients asking if they read your proposal yet? Or do they ghost you without just being honest about Im in or Im out?
Do you ever lose a job to a competitor who you know is going to deliver crap results? Or do they go with someone else just because they were cheaper?
Do you have constant meeting requests from the clients you already have? Or do they ask you to explain the same thing that youve already explained 100 times? Or do you ever have a client who speaks to you in a condescending tone? Or do you retain most clients for 12 months or less even if youre doing a good job?
Do you find yourself drowning in another Wordpress error that youve tried to Google the answer for 3 hours? Or do you stare at a screen trying to find an unknown error in 100 miniscule lines of code? Or are you up to your neck in the latest project management software?
Do you have clients who expect miracles overnight? Or do clients not really fully understand what youre doing for them or why youre doing it? Or do you have some clients who frankly dont pay you well? Or are you often waiting on responses from your clients to get things done?
Do you need to do 100 things first before you can enjoy a week away? Do you still get client messages anyway? Or do you know that if you took off 2 months there wouldnt be a business to come back to? Or do you need constant free or cheap leads?
Do you get fired if you do the job too well? Or are you the first one to get blamed when there arent enough sales? Or do you generate a bunch of leads for clients who cant convert them anyway? Or do you have clients who cant answer their phone properly to save their life?
Do you feel like sometimes you have to take any client just to manage your cash flow situation? Do you sometimes have to take the next client with a credit card and a pulse only to regret it later? Do you feel like you need their money?
Do you ever find yourself at lame ass conferences doing the dog and pony show? Do you have a calendar thats filled with the monotony of sales calls? Or do you ever have 90 things all 90% finished?
Do your clients hand you a broken funnel, a broken message, a broken offer, and a broken website and expect it to work instantly? Or do you know your campaign needs months of testing to dial it in but your clients just dont give you enough time to make it work?
Do you constantly feel like you're explaining the same things over and over and over? Or is yet another client shocked when they get their ad bill and they arent overnight rich yet?
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