(Leadership coach) Phil Benson - The Truth in Network Marketing : Crossing the Bridge on Your Journey to Success

Praise for Phil Benson and
The Truth in Network Marketing

What I love most about this book is that it was written with integrity, passion and knowledge, which in my opinion, demonstrates TRUTH! The author has taken his experiences and success in Network Marketing and written a no-nonsense, inspiring, and easy-to-read book that will benefit all individuals who hope to rise to the top in this arena.

Marilyn Rose

Certified Professional Coach

ELI-MP, PCC

Phil Benson has been a professional associate and friend of mine for over twenty years. I have been in the network marketing industry for over fifty years full-time and have learned a lot from Phil. He has a way of explaining something as complicated and misunderstood as network marketing and presenting it in such a way that newbies and seasoned leaders can benefit from. This book is much needed in the industry and should be in the hands of every network marketer, new and old. Phil has done an excellent job in bringing to light the lies and truths about an industry I love and worked in for over fifty years.

Dave Stoltzfus

Master distributor

Phil Benson is a one of a kind trainer with a keen eye to discern what works and what doesnt. If you dream of a successful future in network marketing, dont miss this surefire book for success.

Nancy Thompson,
Diamond Distributor

THE TRUTH IN NETWORK MARKETING

CROSSING THE BRIDGE ON YOUR JOURNEY TO SUCCESS

Phil Benson

Published 2019 by Gildan Media LLC

aka G&D Media

www.GandDmedia.com

THE TRUTH IN NETWORK MARKETING. Copyright 2019 by Phil Benson. All rights reserved.

No part of this book may be used, reproduced or transmitted in any manner whatsoever, by any means (electronic, photocopying, recording, or otherwise), without the prior written permission of the author, except in the case of brief quotations embodied in critical articles and reviews. No liability is assumed with respect to the use of the information contained within. Although every precaution has been taken, the author and publisher assume no liability for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein.

Energetic Self Perception Chart on Bruce D. Schneider 1999, 2006, 2018

Front cover design by David Rheinhardt of Pyrographx

Interior design by Meghan Day Healey of Story Horse, LLC

Library of Congress Cataloging-in-Publication Data is available upon request

ISBN: 978-1-7225-0296-6

eISBN: 978-1-7225-2401-2

10 9 8 7 6 5 4 3 2 1

I want to dedicate this book to two people.
The first is my dad, Lou.
Not often is a father a sons best friend, the best man at his wedding, a business partner, and his greatest supporter. My dad was all of the above. I will never forget him.

The second is my wife, Rene.
It is rare that a wife is always there, supporting her husband in all he does in all aspects of his life. Rene has been there supporting me in every business venture, every marathon Ive run, and every decision Ive had to make. Thank you, Rene.

CONTENTS

by Ed Wiens

by Phil Benson

FOREWORD

by Ed Wiens

I first met Phil Benson over twenty years ago, when we were both working our way up the ladder in network marketing. Though we were in different branches of the company, I quickly developed an appreciation for the responsible, professional, and ethical manner in which Phil conducted his business and personal relationshipsthe glue that holds this profession together.

Phils work here is a masterful depiction of what network marketing truly is and, equally importantly, what it is notor shouldnt be. His perspective is wise counsel for the newcomer to the industry as well as for the seasoned veteran. It is especially valuable for those considering joining the profession for the first timeat whatever level of ambition. If youve dismissed the validity of network marketing for any number of reasons, you owe it to yourself to see what Phil has to say.

Having been involved as a career network-marketing professional for over three decades (from the pay phone, fax machine, and cassette-tape era to the web-connected world of today), Ive seen the good, bad and the ugly of the industry, as has Phil. Follow his advice, and you can fast-track your learning curve to make your way through the jungle of hype and misinformation and put your business building efforts on a solid, well-marked path to the mountaintop.

If you learn from Phil, Im confident that, like me, youll conclude that there is no more noble, fair, honest, and rewarding way to earn a living than in building a solid network-marketing business. Nothing compares. As Eric Worre says, Network marketing isnt perfect, just better. It will provide you with an equal opportunity to become as unequal as you want to be, and it will afford you an opportunity to make a difference while making a living.

Finally, if you apply Phils instructions here, youll simply be a better you, regardless of how high you climb up the ladder of success in network marketing.

Ed Wiens is a network-marketing professional, industry speaker and trainer, multimillion-dollar earner, and leader of a global team of tens of thousands.

PREFACE

by Phil Benson

B eing a serial entrepreneur, I have been involved in all types of businesses. I have worked on the floor of the American Stock Exchange, built two mobile-home communities, had an insurance agency, had a home-improvement business, become a certified life coach and many moretoo numerous to mention here.

When I was introduced to network marketing, a fire in my belly appeared that I had never before experienced in my business life. Here was a business that gave me everything an entrepreneur could wish for. A business that could be worked anywhere you lived, with no employees, no overhead, no inventory. A business that was a win-win for all involved, if they took the time to learn and understand the business model. I dove into the business and worked hard and, at times, long hours. But I loved it. The people I met and worked with and the friendships that developed were worth the effort.

As I began to think about retirement or what I could do to keep busy in my seventies, I knew I had to share what I knew about network marketing. I wanted to help future network marketers as well as those now working their networking business.

The book you are about to read was written with one purpose in mind: How can I help people find success in network marketing and reach their goals? Network marketing has given me so much in my life that I felt I had to give back to the people who were on their journey to find success.

In network marketing, it is all about the journey. One keeps striving to be a better person and in turn to help other people grow on their journeys. My wish for all is to enjoy the journey and always strive to be the best you can be.