Susan Packard - New Rules of the Game: 10 Strategies for Women in the Workplace

Advance Praise for

NEW RULES OF THE GAME

Theres no question that business advancement requires passion and a spirit of competition, as well as collaboration. How women can express this successfully is captured well in Susan Packards New Rules of the Game.

Susan Cameron, CEO of Reynolds American Inc., a Fortune 500 Company

We need to leave the culture of masculinity and embrace the culture of balance. In many companies, the values are good, but it is often the way they are interpreted that causes challenges. Susan Packard shares a successful formula for all in her book.

Paul Polman, CEO of Unilever Inc., a Global Fortune 500 Company

Susan Packard draws on her wealth of experience to provide women an invaluable blueprint for playing the game of business. By turns observant, insightful, and funny, Packard teaches the rules and the language of winners.

Sally Jenkins, bestselling author and columnist, Washington Post

Business leaders have often used sports analogies to explain strategies and motivate teams. The insights on gamesmanship in Susan Packards book will better enable women, and men, to fulfill their potential every daya critical requirement for any company to win in the marketplace.

John Bryant, CEO of Kellogg, a Fortune 500 Company

As a college athlete turned entrepreneur, what I learned leading teams on the field in competition has been more valuable to me than anything I learned in business school. Packards New Rules of the Game gives practical insight that we all can learn from.

Gina Bianchini, founder and CEO of Mightybell; cofounder of LeanIn.org

When I read Susan Packards New Rules of the Game, I found many relatable truths. In our family we did not list them as rules, but we learned by my mothers example difficult balancing acts, like being gracious while staying cool, and showing grit while valuing being likeable to others, and if you fail, learn from it and try again. I live many of Packards rules of gamesmanship through my mothers wise examples.

Rachael Ray

The similarities between business and athletics are profound. Finding comfort competing, the importance of practicing many roles on a team, and the key role that resilience playsthese define a winning spirit. Susans book will be extremely useful to all women navigating career choices.

Margo Georgiadis, President, Americas for Google

I definitely think Susan is onto something herethe business world is all about competition, and while there must be winners and losers in the great game of life, being a competitor does not mean you have to sacrifice your femininity or become less authentic to win. You just need to understand the rules of the game, and choose a strategic but comfortable method of playing within (or slightly bending) the rules. Susans practical tips ensure that were mindful of the game and how its played to formulate a personal winning strategy.

Marisa Drew, cohead of European banking for Credit Suisse

Much like Woman to Woman, the first talk show for women that I produced, Susans book is real lifereal stories about how Susan and others she interviewed had the passion, competitive spirit, and grit to advance. Its a captivating read.

Pat Mitchell, executive vice chair of the Paley Center for Media

Susan Packard has written a fantastic book and roadmap for women to win in the workplace, by building their support networks and embracing competition. Susan and I competed, became friends, and built a trusting relationship during our time at CNBC. Her strength and skill shine through in New Rules of the Game. This book provides actionable steps for success in business.

David Zaslav, president and CEO of Discovery Communications

I first heard Susan Packard share her career advice at a small executive womens event I organized. She was inspirational, pragmatic, and frank. In her book, Susan helps women understand how gamesmanship can become another language to help one increase career success, without compromising ones authenticity.

Dr. Ines Wilchert, copresident of Professional Womens Network Global, London City Network, and author of Where Have All the Senior Women Gone?

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Copyright 2015 by Susan Packard

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Library of Congress Cataloging-in-Publication Data

Packard, Susan.

New rules of the game : 10 strategies for women in the workplace / Susan Packard. First edition.

pages cm

Includes bibliographical references and index.

ISBN 978-0-698-15479-7

1. Women executives. 2. Career development. 3. WomenVocational guidance. 4. Success in business. I. Title.

HD6054.3.P33 2015

650.1082dc23 2014040063

First edition: February 2015

While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

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To my sister, Linda, who lived to dance, laugh, and love.

To Andrew, whose competitive fire couldnt help but earn him a slot in college athletics. He inspired me to write this book.

And to Bill, the best coach a girl could ask for.