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Pamela Slim - The Widest Net

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The Widest Net: summary, description and annotation

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Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view
Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profileaiming all their sales and marketing efforts towards this single type of personand end up missing out on endless opportunities to sell their services or products.
Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, youll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how to:
  • Search outside your own lens/bias/routine/history to target ideal customers.
  • Attract the interest and attention of new leads by learning more about them authentically.
  • Develop products and services suited to these customers.
  • Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
  • Build and sustain loyalty and trust with new customers.
  • Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
  • Pamela Slim: author's other books


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    Praise for The Widest Net My experiences with Apple and Canva have taught me - photo 1

    Praise for

    The Widest Net

    My experiences with Apple and Canva have taught me that an ecosystem is a beautiful thing. This book will help you build your ecosystem in a beautiful way. If you have a great product, you need Pams expertise to build your audience.

    Guy Kawasaki, chief evangelist at Canva, host of Remarkable People Podcast

    https://guykawasaki.com/

    Pam Slim is every entrepreneurs dreama wise and compassionate advisor who will help you grow your enterprise while staying true to your values. The Widest Net is a powerful guide to finding new opportunities for your business and new possibilities in yourself.

    Daniel H. Pink, author of When, Drive, and To Sell Is Human

    https://www.danpink.com/

    Know your customer, says every business book everywhere. Yeah but... how, exactly? Pams terrific new book unlocks the mystery.

    Ann Handley,Wall Street Journal bestselling author of two books and chief content officer at MarketingProfs

    https://annhandley.com/

    If theres one thing we know, its that community is the currency of the digital age. And, no one knows more about how to build, nurture, and gather value from communities than Pam Slim. This makes The Widest Net hands down the best bang for your buck. Get it, read it, and thank me later on Twitter!

    Shama Hyder, CEO of Zen Media

    https://shamahyder.com/about/

    If you have a product, service, or idea you want to share with the world, you need this book. Pamela Slim shows you how to build a lasting audience in ways that are congruent with your values. This is the guide you need to build a successful business with joy and integrity.

    Dorie Clark, author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business

    https://dorieclark.com/

    As a pattern-finder, I spent my career codifying patterns found in story so others can communicate their best. Pamela Slims The Widest Net does the same for building a large, enthusiastic audience for your product, company or movement.

    Nancy Duarte, best-selling author and CEO of Duarte, Inc.

    https://www.duarte.com/

    I have been lucky enough to spend a magical afternoon with Pam in front of her floor-to-ceiling white board shaping our mission for the Non-Obvious Company. For anyone trying to go beyond short-term success and build a large and passionate audience, this book is a time-tested field guide from a generous and kind expert who has done it many times before.

    Rohit Bhargava, #1 WSJ bestselling author and founder of the Non-Obvious Company

    https://www.nonobvious.com/

    FINALLY! A powerful yet achievable system for turning your ideas into profitable opportunities. An indispensable guide for every start-up entrepreneur and small business owner.

    Jay Baer, coauthor of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

    https://www.jaybaer.com/

    The Widest Net is the book your business has been begging for! Pam does a great job of tying together the underlying core of your business with the consistent functions that you need to incorporate to make more money. Full of case studies and examples, this book gives you the blueprint to follow on your path to business success. This book will make you a better business owner.

    Lamar Tyler, cofounder, Black and Married with Children and Traffic Sales and Profit

    https://trafficsalesandprofit.com/

    I have been a fan of Pams work for close to two decades and she never ceases to amaze me with a unique combination of fresh thinking, practicality, and pursuit of excellence. The Widest Net is rich with insights very relevant to current times. Miss reading this and you will regret it.

    Rajesh Setty, cofounder of Audvisor.com, 18x author and teacher

    https://rajeshsetty.com/

    If you want to build a large and passionate community while maintaining your voice, creativity, and integrity, then you must read The Widest Net. Its easy-to-follow method will help you explode your business while respecting your values.

    Chase Jarvis, bestselling author of Creative Calling and founder of CreativeLive

    https://www.chasejarvis.com/

    Copyright 2022 by Pamela Slim All rights reserved Except as permitted under - photo 2

    Copyright 2022 by Pamela Slim. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

    ISBN: 978-1-26-426680-7
    MHID: 1-26-426680-4

    The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-426679-1, MHID: 1-26-426679-0.

    eBook conversion by codeMantra
    Version 1.0

    All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

    McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com.

    TERMS OF USE

    This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

    THE WORK IS PROVIDED AS IS. McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

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