David J Bradley Mba - Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business
Here you can read online David J Bradley Mba - Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2019, genre: Business. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:
Romance novel
Science fiction
Adventure
Detective
Science
History
Home and family
Prose
Art
Politics
Computer
Non-fiction
Religion
Business
Children
Humor
Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.
- Book:Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business
- Author:
- Genre:
- Year:2019
- Rating:4 / 5
- Favourites:Add to favourites
- Your mark:
Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business: summary, description and annotation
We offer to read an annotation, description, summary or preface (depends on what the author of the book "Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.
Print Length: 146 pages
Publisher: Independently published
Publication Date: November 15, 2019
ISBN: 1731015844
Request #1574468589.74075
Best-selling marketing author David Bradley shares a new way of thinking about digital to make meaningful decisions, drawn from experiences in his work with clients ranging from startups to nine figure organizations.In his 2015 best-seller Getting Digital Marketing Right, David offered a process to follow to develop a digital marketing strategy.
In Digital Marketing MBA, David continues that journey of helping everyone to understand how to use digital by offering a unique take on the topic. This approach is one of how to think like a digital executive, whether you are a marketing veteran, digital expert, recent college grad, corporate CEO, or a small business owner. How you frame digital in your mind greatly changes how you use digital in your business. Thats what this book teaches.In this practical, applicable book, David digs into every aspect of approaching your marketing with a digital angle, covering what you need to consider with your online presence, your use of social media and other channels, and most importantly, how you will implement and execute your plans.
With both theory and practical tactics offered, you can follow along actively or use the book as an ongoing reference as new situations arise in your business. The book is designed to be evergreen, so as the digital world, social media, and technology change, the principles learned in the book remain.Digital Marketing MBA is a modern guide to developing a marketing mind for todays digital landscape. With Guiding Principles presented throughout the book, you can quickly review and reflect on specific elements of the book to make your marketing philosophies concrete in your mind.
Marketing & Sales best-selling author of Getting Digital Marketing Right, David Bradley, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making.
This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.The Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants and marketing professionals alike.
This method works through three phases:
Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.
The book was written to be a reasonably quick read, planned for 120 pages total. If you focus on the core content, that is precisely where the book is in final form. We dont all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasnt included in the book, but will support activities throughout.
The Process Helps Solve Real Challenges Leaders Face:
We have no strategy behind what we do and why we do it.
Were invested in our marketing, but our leadership doesnt know how to lead it.
Our teams are eager to learn, but we dont know where to start. Were stuck.
We have no digital asset that can say what to do. We need a system to follow to survive.
Follow the Digital Marketing MBA process to make decisions that matter:
Get started on developing your own digital marketing strategy today by following the Digital Marketing MBA process.
Publisher: Independently published
Publication Date: November 15, 2019
ISBN: 1731015844
Request #1574468589.74075
Best-selling marketing author David Bradley shares a new way of thinking about digital to make meaningful decisions, drawn from experiences in his work with clients ranging from startups to nine figure organizations.In his 2015 best-seller Getting Digital Marketing Right, David offered a process to follow to develop a digital marketing strategy.
In Digital Marketing MBA, David continues that journey of helping everyone to understand how to use digital by offering a unique take on the topic. This approach is one of how to think like a digital executive, whether you are a marketing veteran, digital expert, recent college grad, corporate CEO, or a small business owner. How you frame digital in your mind greatly changes how you use digital in your business. Thats what this book teaches.In this practical, applicable book, David digs into every aspect of approaching your marketing with a digital angle, covering what you need to consider with your online presence, your use of social media and other channels, and most importantly, how you will implement and execute your plans.
With both theory and practical tactics offered, you can follow along actively or use the book as an ongoing reference as new situations arise in your business. The book is designed to be evergreen, so as the digital world, social media, and technology change, the principles learned in the book remain.Digital Marketing MBA is a modern guide to developing a marketing mind for todays digital landscape. With Guiding Principles presented throughout the book, you can quickly review and reflect on specific elements of the book to make your marketing philosophies concrete in your mind.
Marketing & Sales best-selling author of Getting Digital Marketing Right, David Bradley, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making.
This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.The Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants and marketing professionals alike.
This method works through three phases:
- Market Intelligence
- Strategy Development
- Guided Implementation
Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.
The book was written to be a reasonably quick read, planned for 120 pages total. If you focus on the core content, that is precisely where the book is in final form. We dont all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasnt included in the book, but will support activities throughout.
The Process Helps Solve Real Challenges Leaders Face:
We have no strategy behind what we do and why we do it.
Were invested in our marketing, but our leadership doesnt know how to lead it.
Our teams are eager to learn, but we dont know where to start. Were stuck.
We have no digital asset that can say what to do. We need a system to follow to survive.
Follow the Digital Marketing MBA process to make decisions that matter:
- Identify quick wins with information you already have (no expensive data/marketing software needed)
- Conduct research to know exactly what channels and strategies to pursue, and which to avoid
- Understand the processes and technology that support your strategy and business results
- Allocate funding and people for effective execution
- Establish management protocols to ensure ongoing iteration, growth and sustainability of your activities
- Research your market, competition and opportunities so you know exactly what channels and strategies to pursue
- Select the online channels that best fit your audience, team & resources
- Stage management protocols to ensure the ongoing iteration, growth and sustainability of your digital strategies
Get started on developing your own digital marketing strategy today by following the Digital Marketing MBA process.
David J Bradley Mba: author's other books
Who wrote Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business? Find out the surname, the name of the author of the book and a list of all author's works by series.
Rufus Lidman
Vibrant Publishers
Benjamin Sweeney
Stephanie Diamond
Social Beat
Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business — read online for free the complete book (whole text) full work
Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.
Light
Font size:
↓
↑
Reset
Interval:
↓
↑
Bookmark:
Make
Guiding Principles for Researching Planning, and Managing a Marketing Strategy to Transform Your Business
David J. Bradley, MBA
Copyright 2019 by David J. Bradley. All rights reserved. Except as permitted under section 107 or 108 of the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means or stored in a database or retrieval system, without the prior written permission of the publisher. Permission should be requested in written form and sent to Bbg, Inc., 536 Atwells Ave., 2nd Floor, Providence, RI 02909.
This document is geared towards providing exact and reliable information regarding the topic and issue covered. The publication is sold with the idea that the publisher is not required to render, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered. From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.
The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.
Respective authors own all copyrights not held by the publisher. The information herein is offered for informational purposes solely. The presentation of the information is without contract or any type of guarantee assurance. Trademarks used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only, unaffiliated, and are the owned by the owners themselves.
This book is dedicated to the readers and students who trusted me to educate them about digital marketing through Getting Digital Marketing Right , published in 2015, exceeding a reach of ten thousand. Your support and feedback fueled me to create this book. Thank you.
Contents
Preface
This book is all about developing a digital strategy. Its helpful to know the strategic process before you begin planning so that you know what comes next and how different pieces will fit together and help you in the future.
I recommend that you read through this book taking highlights and notes as you go, then return to the Guiding Principles as you begin to execute. First, learn the process and philosophies, and then apply them.
You dont have to follow this recommendation, but I do believe it will be more effective and shouldnt slow you down. In fact, I think it will empower you, maintaining momentum by understanding the full process and vision of what you are creating.
Furthermore, you will see a Guiding Principle in each section. You can review this short, 2-3 sentence overview for each section. These serve to help you understand how to better process the material and develop your own concrete mental frameworks. They will jog your memory should you forget the purpose behind that section, too.
Remember to download the bonuses, as well, noted near the end of this book. You can find these at DavidJBradley.com/digital-mba-resources/. These will make your life a bit easier as you engage in the activities.
This book came to fruition from my noticing a common a lack of managerial or executive-level education in the market on this topic. I have found no book that provides a philosophical and practical approach to addressing digital, free of the hype and focus on the internet marketing guru audience. I wanted a resource that the average business owner or leader would be able to understand, appreciate, and use.
The approach that I share with you has been derived from my personal experiences. You will find proven theories that I have developed, practiced, and implemented across clients and across industries. I have learned from dozens of sources, including major publications, as well as individuals Ive worked with.
I implore you to make a concerted effort in developing a comprehensive digital plan and modern marketing mind. Many see digital marketing as an expense. Because it is. Because there is no thoughtful approach to creating a comprehensive strategy behind digital. Because there are mixed messages about digital and a lack of sophistication and experience in the area. My plan is to change that for you in the pages ahead.
How This Book Was Designed
This book was written with two design frameworks in mind. I share them below as they are mental models that may help you in your career.
This is not the start of your marketing learning, though they are philosophies you can apply to marketing. Feel free to skip to the next chapter if you would rather jump into things now.
A-E-E: Adherence, Effectiveness, and Efficiency
Adherence means will the reader actually read and apply the learnings from the book. Effectiveness means will these actions provide the reader with the desired result. Efficiency means will the goal be achieved in a timely manner.
To be sure these three objectives are met, we first need to define what the goal is. My goal with this book is to provide a set of principles, philosophies, and frameworks that are proven and timeless. If you return to this book in five years, the core tenets should still hold true. Im not here to teach you about whats hot in marketing today; Im here to share ways of thinking that you can carry forth throughout your career.
The intended outcome of this is the ability to converse with digital marketers of various sorts, identify meaningful strategies, and follow best practices. Whether you are developing a digital plan from the ground up or iterating on what exists in your company today, you should feel confident that you are working with quality data, that you are capable of evaluating any digital experts opinions, and that you can make decisions that are intelligent for your business.
My commitment to you is that if you adhere to the process, the process will be effective and you will find efficiency through quick application of the learnings.
D Principle: Dissecting, Discriminating, Distributing
I looked at the vast amount of information currently available on digital marketing, and I took on the perspective of an executive seeking to understand what they need to do in their leadership role, and nothing more, in order to make intelligent decisions about digital. This was part of a D principle: Dissecting, Discriminating, Distributing .
In Dissecting , I separated the components of digital and ancillary topics into separate areas, so each was as narrowly defined and isolated as possible. In Discriminating , I analyzed each isolated area and determined what is most relevant to an executive and which are less relevant. I then began making notes on key highlights of the individual area that would be most relevant. This part of the process relies heavily on the 80/20 rule: what 20% needs to be examined that would provide 80% of the knowledge needed.
Light
Font size:
↓
↑
Reset
Interval:
↓
↑
Bookmark:
Make
Similar books «Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business»
Look at similar books to Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.
Rufus Lidman
Vibrant Publishers
Benjamin Sweeney
Stephanie Diamond
Social Beat
Reviews about «Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business»
Discussion, reviews of the book Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.