Atif Rafiq - Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

One of the greatest challenges of leadership is choosing between speed and accuracy. Based on decades of experience at some of the worlds most successful organizations, Atif Rafiq has learned that this is a false choice. In this book, he presents a remarkably practical model for accelerating decisions without sacrificing quality.

Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

Atif Rafiqs Decision Sprint takes what successful leaders already knowthat to grow and innovate takes collective intelligenceand puts that playbook into your hands to capitalize on your most meaningful ideas and opportunities.

Jeffrey J. Jones II, President and CEO of H&R Block

At both Google and Peacock, Ive seen first hand how team-based problem solving is essential for success. Decision Sprint distills best practices into a guide that is both accessible and indispensable.

Kelly Campbell, President of Peacock and Direct to Consumer at NBC Universal

Atif is a well-known Silicon Valley innovator who helped modernize several Fortune 500 companies at pivotal junctions. Im glad hes taken the time to pen his methods so that more companies can build their great futures.

Dr. Vishal Sikka, former CTO of SAP, former CEO of Infosys, and Board Director of BMW and Glaxosmithkline

The bar for promising ideas has been raised in todays business environment. Every company needs a way to move faster and smarter on their most important ideas. Decision Sprint is the guide to make the leap from ideas to actionits perfect for this era of uncertainty and heightened expectations.

Adam Bain, former COO of Twitter

I have seen many great ideas not be executed. Decision Sprint captures the need for both upstream and downstream thinking, and provides an elegant solution to moving promising ideas to action.

John Bryant, former President, CEO, and Chairman of Kellogg Company

Copyright 2023 by Atif Rafiq. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-460986-4
MHID: 1-26-460986-8

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-460959-8, MHID: 1-26-460959-0.

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This book is dedicated to my father, Ahmad Choudhry Rafiq.

His one-man business in New York Citys Garment District planted seeds for everything Ive learned in business.