Andy Bounds - Top Dog: Impress and Influence Everyone You Meet

An exceptional book that reinforces the importance of confidence in yourself, and your purpose for those key encounters in business. The importance of preparation, in demonstrating the confidence as a Top Dog. And the elimination of fear from your vocabulary. It is a real differentiator of executives in their encounters in the marketplace.

Jim Knauss, Global Vice Chair, Global Markets Business Development, Ernst & Young Global Limited

You can't possibly succeed in business or your personal life unless you know how to persuade. This book tells you how it's done. A revelation.

Drayton Bird, Chairman of Drayton Bird Associates. ex-Worldwide Creative Director and Vice Chairman, Ogilvy & Mather Direct

If everybody who'd presented to me over the years had read this book first, I'd have been much more likely to do what they wanted!

Julie Scott, Head of Operations, Standard Life

Becoming a more successful and skilled communicator has never been more fun and relevant in today's business world. This book has a brilliant way of helping you think differently and improve your performance through engaging stories and insights that everyone can relate to. And, more importantly, actually do.

One of the authors (Andy) has helped my organization deliver a blockbusting performance over the last two years through his language and techniques. In fact, we now use AndyBounds' as an adjective in our organization to denote the very best way to communicate and get the outcome you desire that presentation isn't AndyBounds enough and so on.

Top Dog is an excellent book. It will help you become a more successful business person.'

Colin Tyrer, National Sales Manager, Top 10 Pharmaceutical Company

The ultimate resource for selling yourself and your business effectively; and turning referrals into sales! This book in a consistently insightful, practical, yet delightfully humorous manner shows you how to ensure that your sales presentations always hit the mark for dramatically increased sales. My advice to you? Read this book before your competition does.

Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI

Top Dog is packed with practical, real advice written with clarity, consistency and simplicity to help improve your ability to persuade. There is business value on each and every page. An outstanding book.

Andy Fell, General Manager, St George Retail Bank

An impactful, inspirational book: Top Dog is packed with a plethora of practical, effective solutions to your communication issues including to some you never knew you had!

Julie Taylor, Strategy & Implementation Director, Sales & Marketing, Virgin Money

This book will transform how you think about communicating with people, especially in potentially stressful situations. More importantly, it will transform how you do it.

Julian Mash, Founder and Chief Executive, Vision Capital

Everyone wants to be the Top Dog; or to be able to influence the Top Dog. After reading this book, you'll realize it's easier to do this than you think. Top Dog provides simple, easy to understand steps that will make you wonder why you weren't doing them all along. This stuff just works!

Alan Kenny, EMEA/APAC General Manager, Mimecast

If you are reluctant or baffled by how to make new contacts, build relationships and win more work, then read Top Dog. It's supremely practical, thoroughly unpretentious, and mercifully quick to read. A gem for busy professionals.

Maeve Jackson, Marketing & BD Director, Farrer & Co

This book will help you sell more. It contains a simple, step-by-step approach to impressing clients. Every page, I found myself thinking this is exactly how people should sell. But nobody does. And we have worked with Andy his ideas work!

Geoff Barnes, Chief Executive Officer and President, Baker Tilly International

This book is full of such simple advice that works. The ideas are presented in a way that literally anyone can take them on board and use to develop either themselves or their business. I don't know anyone in the world who wouldn't benefit from reading his book.

Charlie Lawson, UK National Director of BNI, the world's largest networking/referrals organization

First impressions count. This book will ensure you make a great one not merely a good one.

Michael Brown, Senior Partner, BLM Law

This edition first published 2015

2015 Andy Bounds Ltd and Richard Ruttle

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Library of Congress Cataloging-in-Publication Data

Bounds, Andy.

Top dog : impress and influence everyone you meet / Andy Bounds and Richard Ruttle.

pages cm

ISBN 978-0-85708-609-9 (pbk.)

1. Business communication. 2. Communication in management. 3. Influence (Psychology) I. Ruttle, Richard. II. Title.

HF5718.B65883 2015

658.45dc23

2014046329

A catalogue record for this book is available from the British Library.

ISBN 978-0-857-08609-9 (pbk)

ISBN 978-0-857-08608-2 (ebk) ISBN 978-0-857-08607-5 (ebk)

Cover design: Wiley

Cover image: patrimonio designs ltd/Shutterstock

Brush type: iralu/Shutterstock

From Andy

To my Top Dogs Em, Meg, Jack, Maia and Tom X