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Andy Bounds - The Jelly Effect: How to Make Your Communication Stick

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Book:
The Jelly Effect: How to Make Your Communication Stick
Author:
Andy Bounds
Publisher:
Capstone
Genre:
Books / Business
Year:
2010
Rating:
3 / 5
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Like throwing jelly at a wall, poor communication never sticks.

Too much information and not enough relevance is a problem that pervades almost all business communication. So whats the answer? More relevance and a lot less jelly.

The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective youd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.

The Jelly Effect will show you how to get the best out of any situation, whether youre speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings.

Andy Bounds taught me more about effective presenting than a lady whod previously taught two US presidents.
Drayton Bird, chairman of Drayton Bird Partnership and world leading authority on direct marketing

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Table of Contents

Ive spent 15 years in senior PR and Communications roles with blue chip companies and can honestly say, what Andy doesnt know about communications, isnt worth knowing!! Hes a true genius and his advice is indispensable.

Helen Mills, Global PR Director, AstraZeneca

Andy Bounds taught me more about effective presenting than a lady whod previously taught two US Presidents.

Drayton Bird, Chairman of Drayton Bird Partnership and world leading authority on direct marketing

Andys techniques are so effective yet simple to apply, that they are bordering on genius.

Sue Aldridge, Business Development Manager, Royal Bank of Scotland

Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person hes worked with at npower has found his guidance to be immensely valuable, and to have made a real difference. My advice: read this book - it will help you communicate with, and relate to, people better than ever before.

Heidi Walton, People Development Manager, npower

I know the critical moment which changed our business was when we started working with Andy Bounds. Since that time, weve completed a row of major pitches to prospects and weve won them all, including the New Zealand Government.

Mark Sinclair, Managing Director, Hubbub (UK) Ltd

They say the definition of genius is the ability to make the complex simple. If thats the case then Andy Bounds is a genius. Right now you hold in your a hand a book packed with insight and ideas that makes the whole art of communication and connecting with people both easy to understand and apply. Yes, youll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth youve never thought of some of the ideas before...... truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.

Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)

I have found training and advice from Andy Bounds to have been a real benefit, the proof of the pudding being in some fantastic recent results from presentations to FTSE 250 companies.

David Hunt, Corporate Fundraiser, Barnardos

Basically get speaking with Andy Bounds if you want success whatever you may be doing.

Ian Martin, Area Premier development Manager, HSBC

There are absolutely no doubts in our minds now that hiring Andy Bounds is going to prove one of the most effective investments we have ever made in our business.

Gillian & Martin Lawson, European Directors, Business Networking International

After Andy had finished with us, our sales began to rocket. We werent pushing people into signing up. As if by magic, prospective clients were signing up with us WITHOUT us using traditional closing techniques. Anyone who puts off engaging Andy Bounds will certainly miss out on an opportunity.

Ian Denny, Managing Director, CHT Solutions Ltd

I wish I had met him sooner.

Sarah Owen, Managing Director, The Referral Institute UK

First published 2007 by:

Capstone Publishing Ltd. (a Wiley Company)

The Atrium, Southern Gate, Chichester, PO19 8SQ, UK. www.wileyeurope.com

Email (for orders and customer service enquires): cs-books@wiley.co.uk

The right of Andy Bounds to be identified as the author of this book has been asserted in accordance with the Copyright, Designs and Patents Act 1988

Reprinted with corrections June 2007

All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons

Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to permreq@wiley.co.uk, or faxed to (+44) 1243 770571.

Other Wiley Editorial Offices

John Wiley & Sons Inc., 111 River Street, Hoboken, NJ 07030, USA

Jossey-Bass, 989 Market Street, San Francisco, CA 94103-1741, USA

Wiley-VCH Verlag GmbH, Boschstr. 12, D-69469 Weinheim, Germany

John Wiley & Sons Australia Ltd, 42 McDougall Street, Milton, Queensland 4064, Australia John Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop #02-01, Jin Xing Distripark, Singapore 129809

John Wiley & Sons Canada Ltd, 22 Worcester Road, Etobicoke, Ontario, Canada M9W 1L1 Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

Library of Congress Cataloging-in-Publication Data

Bounds, Andy.

The jelly effect : making your communication stick / by Andy Bounds. p. cm.

Includes bibliographical references and index.

eISBN : 978-1-907-29321-4

1. Business communication. I. Title.

HF5718.B658 2007

658.45--dc22

2006100403

Anniversary Logo Design: Richard J. Pacifico

Set in ITC New Baskerville by Sparks (www.sparks.co.uk)

Printed and bound in Great Britain by TJ International Ltd, Padstow, Cornwall

This book is printed on acid-free paper responsibly manufactured from sustainable forestry in which at least two trees are planted for each one used for paper production. Substantial discounts on bulk quantities of Capstone Books are available to corporations, professional associations and other organizations. For details telephone John Wiley & Sons on (+44) 1243-770441, fax (+44) 1243 770571 or email corporatedevelopment@wiley.co.uk

To my children Megan and Jack. I love you both very much.

Acknowledgements

It all started last year

A great friend of mine, fellow professional speaker Paul McGee, introduced me to John Moseley and Iain Campbell from his publishers Capstone. John, Iain and I hit it off straight away, all sharing a real passion for personal development, and decided to create this book together. Theyve given me invaluable guidance and support throughout the entire process, and Im delighted to be associated with them and their company.

But, even with Paul, John and Iains support, this book would never have happened if it had been left to me to type it (Im pretty sure Im the slowest typist whos ever lived). So, a huge thank you goes to my two highly-skilled and very patient typists: Jayne Smith of Document Direct, and my mother Geraldine, for the hundreds of hours of work they did.

Talking of my mother, as you will see from reading this book, she and my Father (Peter) have been a huge inspiration to me in everything I do. I am really proud of, and grateful to, them both.

Also, a big thank you must go to Sarah, Liz and all my colleagues for everything they do to make our business such a success.

And finally, the biggest thanks of all go to Emma, my editor, best friend, fiance, business partner, sounding-board and soul mate. Em, this book - like everything else in my life - wouldnt have worked without you.

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