Andy Bounds - The Snowball Effect: Communication Techniques to Make You Unstoppable

Table of Contents

Our world is made up of those who make things happen and those to whom things happen. The leaders and the led. And what makes the difference? The leaders get their own way. They know how to persuade. I have never met anyone who knows more about this than Andy Bounds. And in this book, he tells you exactly how you can acquire it.

Drayton Bird, the worlds leading authority on direct marketing

Another excellent book from Andy Bounds, designed to help businesses communicate more effectively. Ours is one of the worlds largest accounting networks, and over the last 12 months Andy has transformed the way we speak with our clients, prospects and colleagues. His techniques and methods are simple but effective, and they are making a big difference to our business.

Geoff Barnes, CEO and President, Baker Tilly International

Yet again, Andy Bounds provides us all with effective, quick to use and impactful advice and techniques. In todays and the future business environment, where everything is online, 140 characters, and sometimes even face-to-face, communication is everything. Making each of these interactions outstanding for the other person marks you out as someone different. With Andy and this book as our guide, we can become better communicators, step-by-step.

Paul Patterson, Sales & Marketing Executive Director, Fujitsu

Ive seen the great impact this books techniques can have. My colleagues have embraced Andy Bounds advice, and are communicating better than ever before both with each other and with our customers.

Matthew Dunn, Sales Director, Data & Analytics, Experian Marketing Services

Andy Bounds is one of the most insightful and inspirational global business experts. His ideas transform companies. Having seen the impact he has on an audience, and having met managers who have benefited from his ideas, I am in no doubt that The Snowball Effect should be required reading for anyone who wants to see their business thrive.

Alan Stevens FPSA, PSAE, Past President, Global Speakers Federation

A must-read book! In todays fully global, fast-paced society, communication underpins everything people do and effective communication is crucial for success in both business and in life. This is the essential, practical, easy-to-read guide that will revolutionize the way you communicate in order to get more done and do it more quickly, more pleasantly, and less stressfully for optimum results in all that you do.

Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI

The impact that Andys advice has on people is, quite simply, stunning. Andys techniques are easy to implement; more importantly, they deliver results. I guarantee anyone will pick up new ideas from his book. Even better, new ideas they can use the second they put the book down. The Snowball Effect isnt a nice-to-have; its a must-have book. Buy it, read it and reap the rewards.

Bev James, Bestselling Author of Do It! or Ditch It and CEO of The Coaching Academy

Andy Bounds is an expert at helping people communicate more effectively. The Snowball Effect is full of new ideas that, simply put, you can use immediately an excellent read and a must-have for anyone looking to achieve more in less time.

Claire Scholes, HR Director CHI, British Gas Services Limited

Andy Bounds is not only one of the nicest and most sincere people I have met, he is also a truly fine communicator. His approach and skills are applied in the most practical and focused fashion in helping deliver that most vital of fuel to your business more sales. He helps you achieve this in a pragmatic, no-nonsense and clear manner, and in his new book he gives some wonderful insights as to how you can apply his wisdom on a daily business to achieve clear and meaningful results. Read the book, and give Andy a call.

Martyn Best, President of the Liverpool Society of Chartered Accountants, 2011/12

The ability to communicate is essential to our personal and professional lives and success. Andy Bounds provides a practical guideline for anyone who wants to improve, polish and accelerate their ability to connect, relate and converse in any room!

Susan RoAne, Author of the International Classic How To Work a Room and Keynote Speaker

Successful responsible businesses communicate actively with their customers, employees and wider stakeholders. We live in a world that is increasingly interconnected and we are communicating much more frequently by ever-evolving means. What is vital to maintain trust in a company, and achieve growth, is making sure that communication is clear and effective. This book has useful lessons for companies large and small. It will make you think about how you communicate and, more importantly, give you practical tools to start improving immediately a must-read.

Stephen Howard, CEO, Business in the Community

A toolbox of powerful techniques that will help anyone communicate more powerfully, effectively and confidently than ever before.

James Caan, Founder & CEO, Hamilton Bradshaw

This fast-moving, helpful and practical book shows you how to develop instant rapport, connect with the basic interests of the other person, and persuade him/her quickly to your point of view in a warm, professional manner.

Brian Tracy, Author of The Power of Self-Confidence

Cover design: Mackerel Limited

2013 Andy Bounds Ltd

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