John Chisholm - Unleash Your Inner Company: Use Passion and Perseverance to Build Your Ideal Business

Chisholm has written from his lifelong experience in business and created a wonderful book. Everyone should read it.

Steve Mariotti, founder of the Network for Teaching Entrepreneurship and author of An Entrepreneurs Manifesto

Chisholm emerges as the Yoda of startups. He unleashes a rare combination of human insight and wisdom on the inner game of entrepreneurship.

Rob Johnson, president of the Institute for New Economic Thinking

John Chisholm not only offers an excellent practical guide to entrepreneurship but also helps you through the toughest personal decisions like what business to start and which cofounders to choose. A must-read for anyone considering starting a company, from an accomplished Silicon Valley entrepreneur.

Mark Gorenberg, managing director of Zetta Venture Partners

John Chisholms successful example guides us on a fascinating journey. We learn not only how to create a company but how entrepreneurship drives economic growth and development and how it benefits the whole of society.

Prince Michael of Liechtenstein, founder and chairman of Geopolitical Information Service AG

This book is jam packed with insights about the entrepreneurial journey: stories to inspire you, frameworks to guide you, and tactics to deploy during the inevitable ups and downs. Highly recommended.

Ben Casnocha, coauthor of #1 New York Times best seller The Start-up of You

Full of good sense and great fun to read. If youre starting a business, this is like having a wise advisor whispering in your ear.

W. Brian Arthur, author of The Nature of Technology

Entrepreneurship is marked by the surprises of human creativity. John Chisholm has written a book that epitomizes the creativity it celebrates and surprises us with zero-to-one insights.

George Gilder, author of Wealth and Poverty, Microcosm, and Telecosm

Experienced and first-time entrepreneurs alike will find Unleash Your Inner Company invaluable for turning their ideas into a successful business.

John S. Reed, former chairman of Citigroup and New York Stock Exchange

The definitive primer for entrepreneurs, filled with invaluable wisdom and uncommon insights.

Joon Yun, MD, president of Palo Alto Investors and creator of the $1 million Palo Alto Longevity Prize

John Chisholms achievements as an entrepreneur reflect signature MIT valuesa passion for hands-on problem solving, an affinity for technological solutions, and a commitment to making the world a better place. With Unleash Your Inner Company, he distills the lessons of a lifetime to give aspiring entrepreneurs a head start on success.

L. Rafael Reif, president of MIT

Unleash Your Inner Company shows people from all walks of life, step by step, how to do what they love, achieve financial independence, and make the world a better place through entrepreneurship. People across the nation and the world should embrace this book.

Lorraine Hariton, former special representative for Commercial and Business Affairs for the US Department of State and senior vice president of Global Partnerships for the New York Academy of Sciences

This is a deceptive book. It can profitably be read as a business book but, much more fundamentally, it is an insightful and inspiring guide on how each of us can achieve far more of our potential and create environments where all parties are better off.

John Hagel III, founder and cochairman of the Deloitte Center for the Edge and coauthor of The Power of Pull

This practical and inspiring book will not only be an essential guide for budding entrepreneurs; it should be required reading for government regulators, who might wield their power more wisely if they understood the dampening effect of regulations on the passion and perseverance required to start a successful business.

Susan E. Dudley, founder and director of the George Washington University Regulatory Studies Center and former administrator of the Office of Information and Regulatory Affairs of the US Office of Management and Budget

Creating a successful startup may be an act of magic, but good magicians study the experts very closely; John Chisholm is an expert in startups, and he shares his wisdom in these pages.

Alan Cooper, founder of Cooper and author of About Face: The Essentials of Interaction Design

A unique combination of a personal memoir, a passionate defense of passion, and a lucid presentation of the strategies and tactics required to start and build a successful business. I love the fact that Chisholm is willing to argue for heart first, without ever compromising on experiments, analysis, or reason, and his insight that economic success builds on the deepest emotional commitments.

David Krakauer, president of the Santa Fe Institute

John Chisholms awesome experience gives him the expertise to write this bookso you should listen.

Adam Draper, CEO and founder of Boost

A fascinating guide to how to be an entrepreneurand thereby do the world a favorfrom one who has done it.

Matt Ridley, author of Genome: The Autobiography of a Species in 23 Chapters, The Rational Optimist: How Prosperity Evolves, and The Evolution of Everything: How Ideas Emerge

Passion, Perseverance, and Purpose. John Chisholm shows how to take those core ingredients and turn them into a business that can change the world for the better.

Ramez Naam, author of Nexus

Before now, startups always seemed so distant, and I didnt know where to start. Now I realize that I have all the resources I need.

Ben Potash, MIT class of 2014

Unleash Your Inner Company reveals a path to success and is lined with lots of provocative prompts and practical guidance. John Chisholm has provided a valuable resource for anyone seeking to translate ideas into a thriving enterprise.

Michael Mauboussin, head of Global Strategies, Credit Suisse

A new entrepreneur may want to reinvent how business is done, but there is a lot to learn from someone who has done it before. Those with the ambition to launch a new company should read this book carefully. John Chisholm puts his years of experience and wisdom to work in a contemporary context.

Jim Champy, coauthor of Reengineering the Corporation

John Chisholm provides aspiring entrepreneurs with the mental models that most of us had to learn by making mistakes. An essential read for anybody trying to apply or build tomorrows technology.

Joe Lonsdale, cofounder of Formation 8, Palantir Technologies, Addepar, and OpenGov

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

Published by Greenleaf Book Group Press

Austin, Texas

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Copyright 2015 John Chisholm

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