Edward Stull - UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
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Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams.
From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your companys success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research.
You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software.
What Youll Learn
- Know the fundamentals of UX through real-world examples
- Acquire the skills to participate intelligently in discussions about UX design and research
- Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy
Who This Book Is For
Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.
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Any source code or other supplementary material referenced by the author in this book is available to readers on GitHub via the books product page, located at www.apress.com/9781484238103 . For more detailed information, please visit http://www.apress.com/source-code .
This book is dedicated to James F. Crews.
Every day, people like you and me experience the world. We wake up, pour a cup of coffee, and try to avoid stepping on the cat. Our day has just begun. Thousands of experiences await us, ranging from the trivial to the time-consuming: we peek at our phones and note our busy schedules, or we close our eyes and imagine a long, relaxing vacation under the sun. Some experiences are good. Some are bad. Most are somewhere in between. Yet, despite the many experiences we have, we are often unprepared to design new ones.
Wall painting in the Lascaux Cave.
People of all ages design experiences. Young children host elaborate tea parties and build magnificent forts. Adolescents weave elaborate tales of love and struggle via text messages. Later in life, our experiences transform us into who we arethe thrills, the traumas, the grueling boredoms, the sweet seconds, and humbled hours. We become a collection of experiences.
Every culture designs its own experiences. Whereas a Japanese person may use both hands to present a business card during a formal exchange, presenting an item with your left hand is considered an insult in many Muslim countries. Deep within the forests of South Sulawesi, Indonesia, the Torajan people bury their deceased children inside the hollows of living trees, imparting a childs spirit into the leaves and branches above. American senators ascend their chambers aisles to raid candy stockpiled within a designated mahogany desk . Our culture shapes our experiences, and our experiences shape our culture.
Burj Khalifa skyscraper in Dubai.
Regardless of age, culture, or occupation, much of what a person experiences is designedbe it a make-believe fort, an Indonesian funeral, or a box of Girl Scout cookies.
Increasingly, the experiences we design are digital. From apps to websites, from emails to video games, often the sole evidence of an experience appears on an illuminated screen. We create tiny worlds that thrive or perish at the whim of a devices on/off button. We make choices when we design, and based on these choices, our work shines in the daylight or declines into the recesses. The practice of user experience (UX) helps illuminate this uncertain terrain.
User experience fascinates me, but I do not assume you feel the same way. UX books tend to be written by and for UX designers. Few are written to include other roles: project managers, copy editors, graphic designers, and the like. This book is for everyone who works on digital projects. I wrote it with these people in mind. Perhaps this is you. This book seeks to inform and entertain, showing how UX has influenced history as well as our daily lives.
Rather than demonstrate concepts through a barrage of facts and figures, we will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From 19th century rail workers to UFOs, we will cover a lot of territory, because the experiences that surround us are as broad and varied as every age, culture, and occupation.
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