Coombe - 3 Months to No.1: The 2020 No-Nonsense SEO Playbook for Getting Your Website Found on Google

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3 Months to No.1 The No Nonsense SEO Playbook for Getting Your Website Found on Google

By Will Coombe

Copyright 2019 by Will Coombe
All rights reserved.
Published in the United Kingdom
3 Months to No.1
is a trademark of Will Coombe and is used under licence.
ISBN: 978-1546370673
V1.

2nd Edition

Limit of Liability/Disclaimer of Warranty

All information given in this book 3 Months to No.1 The No Nonsense SEO Playbook for Getting Your Website Found on Google is based on individual research and does not constitute financial advice. William Coombe and the author are a registered trademark and cannot be held responsible for the consequences of actions taken, or any consequences through inaction, as a direct or indirect result of the information in this book. All information is used at your own risk. SEO results can go up as well as down. Whilst all content is checked for accuracy, no information contained within this book or in any of its links is to be used without taking professional business and marketing advice first. Anyone seeking advice should consult an Independent Advisor. The author of this book is not liable or responsible for any other websites or services linked to or from it. It is forbidden to reproduce any part of this book in any form or medium. Reselling is prohibited.

To my first ever SEO client...

KATE RIDGWAY

...who was willing to take a chance on me.

CONTENTS

PREFACE

About the Author

William Coombe is an ex-airline pilot who quit his high-flying day job to become one of the UK's leading SEO Consultants, before going on to co-found the London SEO Agency, Sharpe Digital.

With over 9 years experience in online marketing and having now helped in excess of 500 clients realise their financial goals Will is addicted to the fast pace of online marketing. And having gone from nothing, to an airline pilot in 3 years, only to then hang up his wings 2 years later to pursue the freedoms of an entrepreneur, Will's life is anything but ordinary.

Join him as he shares the techniques he's refined over the last 9 years, and piggyback off his unique vantage point of having worked with over 500 websites.

With an emphasis on fast results, sustainability, and techniques carefully curated within Google's guidelines, Will reveals everything you need to know about Search Engine Optimisation and he does it all in plain English.

Read This Its About You!

Whether youre a complete beginner or a seasoned pro at SEO, this book will guide you through it all. That being said, its unlikely all readers will come to the table with the same level of pre-existing knowledge, and thats a problem for an exhaustive guide like this one.

I can tell you from experience right now; when reading about SEO, its very easy to flitter between two opposing emotions and attitudes when digesting the content.

The first is one of feeling patronised; or its far more destructive cousin having your time wasted. If you start to find yourself digesting ideas and concepts you already know well, it doesnt matter how valid the methods are, youll get impatient very quickly. If at any point you sense this happening I would implore you to be patient and stick with it. There may be a different take on an established process you werent aware of. Sometimes reading just one sentence can totally change the way you do things.

The second opposing emotion is that of feeling overwhelmed by the complexity of the subject matter. If Ive done my job correctly this shouldnt ever be a problem. Ive deliberately tried to write this book as if I was chatting to a friend in a coffee shop who has no technical background. However, Ive been involved in the SEO industry for almost 10 years now, so occasionally I can forget myself and use terms I havent previously explained.

If I do, firstly youd be a total hero if you emailed me at and told me off (feedback is not just welcome, but craved). But secondly, if you come across a term or phrase youre unsure of, just Google it and youll be up to speed in 30 seconds flat. The Internet is rich in quick SEO term and technique explanations, but severely lacking in any sort of unified or curated text that brings them all together in any meaningful way.

And so, enter stage left, Three Months to No.1 . I wrote this book simply because it needed to be written.

Before I talk about the book itself, I feel I should directly address my American and British readers quickly. SEO doesnt change if you live in the UK or the States. The only difference is whether the word Optimisation is spelt with a z or not! Youll no doubt find however, that I regularly switch between UK and US references in the book. Its of no special relevance that one minute I talk in Dollars and the next in Pounds. Or that one example location is Manchester and the next Massachusetts. Sometimes It will be a thought out conscious decision one way or the other, but mostly Its just the result of a Brit talking about an industry which is so prevalent in both countries.

Sections of The Book Explained

Its my recommendation that you read this book from start to finish, no matter how proficient you are in SEO, because theres a great deal of information on how to improve your business as a whole.

However, if youre just looking for the meat of the book and how to rank No.1 on Google, I appreciate you might want to skip to the main event. Therefore, this book is broken down into 4 distinct sections. Where you begin will depend on your online literacy and current level of technical SEO knowledge.

PART I GETTING RICH FROM SEO: A GUIDE TO BUSINESS

This is a holistic guide to search engine optimisation and its broader place within marketing and business. If youre a straight up affiliate marketer who just needs traffic and doesnt care about building a business, you can probably skip this section, but please make sure you read Chapter 7 | Become a Pro SEO in 5 Minutes The Common Sense Check .

PART II PREPARING FOR SEO

This section provides the ultimate guide to picking keywords to target, as well as answering questions like what Domain Name to choose for your business. If youve already got an established website then at least make sure you read Chapter 12 | Keywords .

PART III GETTING YOUR HANDS DIRTY

Like it says on the tin, this part is all about getting stuck in and actually doing SEO. If you already know a thing or two about optimising websites, this section is where you need to start.

PART IV THE 3 MONTH SEO BLUEPRINT

All readers will end up at here, but if, and only if, youre already at an extremely high level of knowledge about SEO, you can jump straight to the 3 Month SEO Blueprint and its accompanying online video series. I dont recommend skipping straight to this even if you are already a pro, but if you have to, Im officially giving you the nod to do so here.

How to Access the Free Accompanying Video Series

SEO and many aspects of online marketing can be taught so much more efficiently by showing you how to do something. This means we avoid relying on screenshots and descriptions of what Im doing on my computer to rank websites high up in Google. Thats why I decided to make this more than just a book.

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