Tuxford Andrew - How To Get To The Top Of Google in 2020: The Plain English Guide to SEO
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Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.Whether youve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or youre a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.How would it feel toUnderstand how Google chooses which websites to rank?Know exactly what keywords to target to attract people who are ready to buy what you sell?Have your most profitable keywords hit the top spot?Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?Be able to write killer content that Google and your visitors love?Build relationships with key publication players in your industry and have them begging for your content?Have crafted a complete SEO strategy to laser-target your focus and get big results?What kind of results can you achieve?One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.Youll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours.
Tuxford Andrew: author's other books
Who wrote How To Get To The Top Of Google in 2020: The Plain English Guide to SEO? Find out the surname, the name of the author of the book and a list of all author's works by series.
Manuel Braschi
Zachary Lukasiewicz
Mr. Michael H. Fleischner
Sarah Milstein
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How To Get To The Top Of Google
The Plain English Guide To SEO
Written by
Tim Cameron-Kitchen
and
Exposure Ninja
Tim Cameron-Kitchen
and
Exposure Ninja
Copyright 2019 Tim Cameron-Kitchen
Kindle Edition
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.
To get free lifetime updates for this book, go to www.exposureninja.com/google-book
To request your FREE Website and SEO review, visit www.exposureninja.com/review
Table of Contents
Introduction
This book has helped tens of thousands of business owners and marketing managers get to grips with search engine optimisationSEO, or getting to the top of Google. When I wrote the first edition in late 2011, I had no idea it would become the bestseller it has, nor did I expect it to have the impact it did on the people and businesses who read and followed it.
The strategies in this book have been responsible for some incredible success stories. Throughout, Ill share the methods that I and the ninjas at Exposure Ninja (the digital marketing agency I run) have used to help our clients transform their businesses. I do this not to boast, hey, look how good we are but to show you what the application of these techniques can really do. These methods have been field-tested on countless websites and, because we know the numbers behind the successes, we can say with confidence how well they can work.
For example, the graph below shows the daily revenue for one B2C eCommerce business that weve worked with to implement the strategies in this book.
When we started working with them in 2015, their website was generating average daily sales of $15. By the end of 2019, weve brought that up to over $100k per day . And, by the way, the SEO and Content Marketing strategies youll read about in this book are the only digital marketing that they do. This business has not used paid ads.
(By the way, that drop in mid-2019? This was caused by a tracking error in the analytics code, not a drop in sales!).
Another client collects leads and sells them to solicitors firms. In just over 2 years, they increased their lead volume from just 35 per month to a high of 400 per day . Again, purely using the strategies in this book. No paid ads, no social media, no cold calling, no email marketing. Just SEO.
This graph shows how their 6-monthly traffic grew 1,658% and lead volume 1,226%.
Im not going to insult your intelligence with the whole what would it mean to you to be 480X your weekly sales routine were all adults here, and the impact of this sort of growth is pretty obvious. The reason I share these examples is to show whats possible when the steps in this book are followed.
The techniques in this book have helped startups go from zero to dominating their markets. Theyve helped SaaS companies find an audience for their products, eCommerce stores sell more product and service companies generate more leads than they knew what to do with, and theyve helped a whole lot of hardworking entrepreneurs and marketing managers make a whole lot of money.
This book gives you a roadmap to increase the ranking of any website, wherever you are based and whatever market you are in. As most readers are doing this for profit, my ultimate aim with this book is to help you generate more leads and sales for your business.
As youll read throughout, Ive been doing this a whilefirst as a freelancer and then, since 2012, as Head Ninja of a company I started called Exposure Ninja. Exposure Ninja has grown to a team of over 100 on the back of the success of our clients, many of whom found us through this very book.
Back when I was a freelancer, building WordPress websites for tradesmen and musicians, getting to the top of Google was relatively easy. In some cases, I was ranking websites in top positions within 24 hours of them going live. One even hit top spot before it was officially launched .
But, things have changed. Whilst the core principles of SEO are the same today as they always have been, the specific tactics have had to adapt. Google has become more complex and advanced, and with more businesses relying on the internet for new custom, competition between websites is greater than ever. Large swathes of the SEO industry have packed their bags, picked up their gold rush shovels and headed to the next land of infinite riches (most of them are now running Facebook ads to sell Facebook ads training to people who want to get into selling Facebook ads training).
The thing that hasnt changed is customers going to Google to find what they want to buy. Thats why getting to the top of Google is still right at the top of most marketing managers wishlistsand why actually achieving it is so financially rewarding.
Who this book is for and why it exists
This book exists to share what weve learned running SEO for hundreds of websites, whilst analysing the successes and failures of tens of thousands more. Its here to lift back the curtain on the optimisation and promotion strategies that actually work , today, in the real world, and show you how to implement these for your business in order to take your website traffic to a new level. We share stories of the business transformations that have occured when these strategies are executed, and explain step-by-step how you can take advantage of them in the same way.
The reality is that, stripped to their core, the fundamental principles of search engine optimisation are extremely simple. Whether youre an absolute beginner to SEO and digital marketing, or youre an experienced SEO expert who wants to know the specific strategies we use for our clients, this book will give you the tools you need. Everything is explained in plain English and, where terminology is necessary, weve tried to give a clear definition.
As well as working on hundreds of client campaigns, since 2012 weve also been carrying out our world famous free website and SEO review for businesses around the worldand weve done thousands of them. Each time, we spend a minimum of 30 minutes analysing the websites performance, deconstructing their successes and failures, and measuring them up against competitors. As well as being a really valuable service for the businesses that request these reviews, it means that weve gathered a vast knowledge on whats working well out there.
So whether youre B2B, B2C, B2E or any other possible acronym; whether you sell potato peelers, management consultancy, sexy massages or anything else imaginable or unimaginable; weve likely seen it, analysed it and ranked it, and the instructions in this book will help you sell more of them.
I wrote the first version of this book because I found that the clients I was talking to understood very little about SEO. Their knowledge had come from rumour, sales patter from unscrupulous companies, and online articles presenting baseless opinion as fact. Many had wasted large amounts of time, money, or both on ineffective SEO that was destined to fail from the start. If theyd only known the basics, they would have been able to see this. Hopefully, this guide proves as valuable to you as Amazon reviewer Ollie Chapman, who said: Really useful book, Ive managed to get on page one for multiple keywords in less than 6 weeks thanks to the tips in this book.
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