Joshua N. Milligan - Learning Tableau 2022: Create effective data visualizations, build interactive visual analytics, and improve your data storytelling capabilities, 5th Edition

Learning Tableau 2022

Fifth Edition

Create effective data visualizations, build interactive visual analytics, and improve your data storytelling capabilities

Joshua N. Milligan

BIRMINGHAMMUMBAI

Learning Tableau 2022

Fifth Edition

Copyright 2022 Packt Publishing

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First published: April 2015

Second edition: September 2016

Third edition: March 2019

Fourth edition: August 2020

Fifth edition: August 2022

Production reference: 1220822

Published by Packt Publishing Ltd.

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B3 2PB, UK.

ISBN 978-1-80107-232-8

www.packt.com

Tableaus long-established company mission has been to help people see and understand data. That mission has changed how people work and how decisions are made. The utility of technology is in large part made possible by the community of Tableau enthusiasts that make data dreams into a reality, and Joshua Milligans impact on the community is rivaled by few. As testament to that, he was recently inducted into the Tableau Visionary Hall of Fame for his contributions to the Tableau community as a thought leader, teacher, and author; this book is another outstanding addition.

As leaders in the business intelligence space for over a decade (as named in the Gartner Magic Quadrant), Tableau has grown from a visualization tool to an analytical platform helping organizations of all sizes make data-driven decisions. Tableau continues to win the hearts of analysts due to its vast connectivity options and the endless ways you can explore your data. With Tableau, anyone can create beautiful, interactive visualizations to tell a story with data.

For those looking to get started with Tableau or take their skills to new heights, Milligans Learning Tableau 2022 is a great place to start unlocking the unlimited potential of data. As an expert in his field, Milligan has honed his skills and demonstrated them at the highest level (check out his Tableau Public page!), and this fifth edition captures his recipe for Tableau mastery. Having worked with Tableau users for the better half of a decade myself, I appreciate how this book focuses on how and why to visualize data the right way.

For anyone looking to use data to make decisions, this book is a must-have in your arsenal.

Blair Hutchinson,

Senior Product Manager, Tableau, a Salesforce Company

Data has been called the new oil. However, I agree with David McCandless, author of Information is Beautiful, when he claims that data is instead the new soil. Information is the fertile medium in which businesses can build their customer base, empower their people, and improve our society. Rich fruit can spring up from this marvellous loama harvest of insights, efficiency, intelligence, equality, and prosperity. Truly, the soil of data can yield crops that can transform the world in which we live and work. Therefore, those who would cultivate this rich and fertile ground must be equipped with the very best of toolstechnology that will enable business users and data specialists to understand, interpret and action the data that can so easily be underutilized. Tableau is such a tool.

However, even the best of tools is completely useless without skilled professionals who can use it to its full potentialand such data champions are not as common as we would wish. We suffer from an undersupply of capable Tableau users and gurus, and there is no easy answer to this challenge.

In his exemplary work, Learning Tableau 2022, Joshua Milligan seeks to alleviate this famine of talent, and I believe that he has done a marvellous job of doing so. This book strikes a delicate balance between succinctness and completeness (no mean feat!), and provides you with a thorough, readable, and practical guide to learning Tableau. Joshua makes learning Tableau a progressive, enjoyable experience, and for that he deserves our applause.

Learning Tableau 2022 will get you up and running with Tableau in next to no time, enabling you to quickly experience the power and versatility of the worlds leading data visualization platform. You will then progress from simple visualizations to building advanced analytics using multiple data sources, and more, all while learning from Joshuas real-world experience.

I am very excited about this book, and I highly recommend it to any new or existing Tableau customer looking to transform their business with data.

- Mark Tossell,

Lead Solution Engineer, Tableau, a Salesforce Company

Every digital transformation is a data transformation. Data is at the heart of our businesses and livesin 2021 alone its estimated the world produced 79 zettabytes of data, and this number is growing every year. The problem, then, isnt gathering data. Its understanding how to make sense of and extract insights from data, making it usable in decision-making processes.

This is the role of Tableau, a solution that can completely change the way companies analyze data and make decisions. Since 2019 Tableau has been part of Salesforces Customer 360 application suite. Every one of those applications is built upon, and generates, amazing amounts of data showing how to interact with your customers. Tableau brings the ability to analyze and act on this amount of data in a well-governed scalable way.

During the last Tableau Conference, we announced key enhancements to simplify and democratize information access. To mention just a few of them: we introduced Tableau Cloud, a new premier analytics experience, the next generation of Tableau Online. This is the fastest way for customers to get the full value of Tableau at enterprise scale. We announced the Tableau Accelerators (for specific business roles and industries use cases), ready-to-use fully customizable templates that help organizations get insights and value from their data fast. We introduced Data Stories, a powerful data storytelling feature in Tableau that makes it easy for anyone to understand data, democratizing access to data insights for every role in an organization. These are just a few examples, and it is just the beginning of our amazing journey! Later in 2022 we will release new AI-driven functionalities like Model Builder, a new way to leverage the power of Salesforces Einstein and develop linear and tree-based machine learning models directly in Tableau.