Alexander Loth - Visual Analytics with Tableau

1. Chapter 3
2. Chapter 4
3. Chapter 5

1. Chapter 1
2. Chapter 2
3. Chapter 3
4. Chapter 4
5. Chapter 5
6. Chapter 6
7. Chapter 7
8. Chapter 8
9. Chapter 9
10. Chapter 10

ALEXANDER LOTH

Visual Analytics with Tableau

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Copyright 2019 by John Wiley & Sons, Inc., Indianapolis, Indiana

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ISBN: 9781119560203

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For Yue and Noah and for my parents.

Alexander Loth is a data scientist with a background in computational nuclear research. Since 2015, he has been with Tableau Software as digital strategist. In that role, he has advised many large companies in their transformation to become datadriven organizations.

Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also a lecturer for the Executive MBA programme. Prior to Tableau, he worked at the European Organization for Nuclear Research (CERN), at Capgemini, and at SAP.

A cofounder of the fintech startup Futura Analytics, Alexander has written and spoken extensively on topics such as crypto assets, big data, machine learning, digital transformation, and business analytics.

Florian Ramseger is a Product Specialist at Tableau Software, where he helps customers tell their data stories using Tableau Public. Prior to joining Tableau, Florian lead different data projects at the International Red Cross and the World Economic Forum. He has also worked in academia as a researcher and lecturer for macroeconomics. Florian has a BSc in Economics & Geography from University College London and a MSc in Economics & Economic History from the London School of Economics.

Mark Bradbourne has been an analytics professional since 1997. He holds a certification in Business Analytics from TDWI/ICCP and is a Certified Tableau Qualified Associate. He has been recognized as a Tableau Ambassador and works as a Tableau evangelist for KeyBank in Cleveland, Ohio. He frequently speaks at Tableau user group meetings as well as at the Tableau Fringe Festival.

Brahim Salem is a Certified Tableau Developer who has helped companies around the world understand their data better using Tableau, SQL, and Python for data visualization and manipulation. Brahim has worked in the banking, health, international development, and government sectors. He is fluent in advanced concepts such as level of detail expressions (LODs), nested LODs, custom SQL, table calculations, developing meaningful and storytelling dashboards, and data warehousing and architecture. He has extensive experience developing Tableau training materials for small and large size companies. Brahim holds an undergraduate degree in economics and a graduate degree in finance from American University.

Srilalitha Jammalamadaka is a certified Tableau specialist and data analyst helping various business clients with data visualizations. She has a master's degree in Manufacturing Engineering from Anna University, India. Recently, she has worked with Hughes Network Systems and the National Institute of Health (NIH) by using Tableau to bring out their data insights.

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  Courtesy of Alexander Loth

I would like to thank the many people who helped make this book a reality. They provided critical feedback on initial drafts, very useful input during many conversations, and general guidance throughout the whole project. They include the people at Wiley and my colleagues at Tableau Software.