Michael Kuhlmann - Social Media for WordPress: Build Communities, Engage Members and Promote Your Site
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Social Media for WordPress: Build Communities, Engage Members and Promote Your Site: summary, description and annotation
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A quicker way to build communities, engage members, and promote your sites
- Integrate automated key marketing techniques
- Examine analytical data to measure social engagement
- Understand the core principles of establishing meaningful social connections
In Detail
Social Media can help elect a U.S. President, transform the way we educate ourselves and drum up support for disaster relief. What lies beneath the two ominous buzzwords is not some secret game-changing technology but rather a new approach at forming relationships with your audience in real-time. Discover the power of online influence many already rely on.
Social Media for WordPress: A Quicker Way to Build Communities, Engage Members and Promote Your Site is a practical how-to guide on implementing social media marketing techniques to improve user retention and initiate engaging conversations. Youll learn how to leverage third-party services like Twitter, Yahoo! Pipes and Google Analytics as well as popular WordPress extensions like FeedWordPress, bbPress and BuddyPress.
This book introduces you to the powerful combination of WordPress and social media through a variety of plugins and free third-party services.
Youll learn how to create your own social network, utilize forums and rewards to stimulate interest. Youll also learn how to automate many marketing activities, so you can spend more time connecting with your audience.
Comprised of easy-to-follow tutorials and supplemental website, youll understand how to implement social media strategies.
What you will learn from this book
- Discover the fundamentals, misconceptions and basic implementations of social media as well as WordPress features to drive more site engagement
- Roll out your social media layer with BuddyPress and add game-like capabilities to help you engage your site members
- Create group forums using bbPress and BuddyPress, while automatically publishing WordPress posts to Twitter using RSS feeds
- Incorporate memberships and make category-specific content restrictions applicable only to non-members
- Implement Google Analytics to tracking your social media efforts and learn how to automatically email analytical reports
- Easily maintain your site by automatically backing up your site and publishing posts via email
- Automatically post tweets, so you can spend more time on genuine dialogues and less time on producing relevant tweets
- Produce QR codes for your print collateral so you can improve the accessibility of the relationships youve built online
Approach
Fast paced, quick to read, impossible to put down, this book is a complete plan for social engagement on the web.
Who this book is written for
Youve heard plenty of social media success stories. You know your WordPsress site inside and out, but you want help. Stop right now and pick up a copy of this book.
Michael Kuhlmann: author's other books
Who wrote Social Media for WordPress: Build Communities, Engage Members and Promote Your Site? Find out the surname, the name of the author of the book and a list of all author's works by series.
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Copyright 2012 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: April 2012
Production Reference: 1160412
Published by Packt Publishing Ltd. Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-84719-980-5
www.packtpub.com
Cover Image by Michael Kuhlmann (<>)
Author
Michael Kuhlmann
Reviewers
David Hopkins
Derek Key
Adii Pienaar
Acquisition Editor
Robin de Jongh
Lead Technical Editor
Kedar Bhat
Technical Editor
Apoorva Bolar
Project Coordinator
Alka Nayak
Proofreader
Mario Cecere
Indexer
Rekha Nair
Production Coordinator
Arvindkumar Gupta
Cover Work
Arvindkumar Gupta
One of the most amazing statistics I have ever read, I read while reading this book15 percent of the web now runs on WordPress .
The impact of this statistic is staggering. The size of that two-digit percentage, when multiplied by the entire Internet is so vast as to be incomprehensible. Yet the bigger imponderable the greater statistic comes when we realize that 100 percent minus 15 percent is 85 percent. That 85 percent has yet to discover WordPress.
In my career, I deal with web statistics every day. At Packt we publish books on IT and web technologies, and so it is to the web that we go for our research to base our assumptions of what is popular, what is worth spending our time, and an author's time on the technologies that will sell books. WordPress is virtually unique in that its popularity grows steeply and almost linearly over time, right from day one, and has done so for the last eight years, up, up, and up. Eating up the Internet bit by bit like an unstoppable virus. One might be forgiven for thinking the whole of that other 85 percent might succumb given time.
When setting up a content based website the fact of the matter is that there is no longer a reason not to use WordPress. Drupal and Joomla! have had their day and are declining in popularity. WordPress has now won the battle of the CMS outright. And the reason is simple. With a few tweaks and a five-minute installation, WordPress is the most search engine-friendly way to put content on the web bar. Yesterday that was enough to get you noticed on the web. Today, WordPress is only half the story. The other half is social media. And that's where Michael's book comes in.
When you begin to combine WordPress with Social Media elements you have the power of the Internet at your disposal; a way to fully engage readers; and that's a concept as staggering as the one we started with. Michael is a true expert and has written a book that is a pure joy to read because it gives you and me the tools we need to succeed where we may have failed before, yet without cost or high-level skills. The plan of action contained herein is, simply put, a template for web success that anyone can follow. I couldn't commend this book more emphatically to anyone who needs to be heard above the deafening noise of the Internet and nowadays that probably means all of us.
Robin de Jongh
Acquisition Editor, WordPress Social Media and WordPress Marketing
Michael Kuhlmann is a writer, entrepreneur, and web designer who specializes in WordPress and BuddyPress development. He has worked nearly 10 years in the publishing industry and has written a handful of tutorials spanning topics from print design to web design. To date, his BuddyPress themes have been downloaded more than 100,000 times.
He serves as the director of web design for Thompson Media Group, a publishing company, where he oversees seven brands and their respective web properties and marketing collateral. In 2008, he co-founded http://avenuek9.com, a pet site catering to canine lovers and their furry friends, which garnered the attention of The Huffington Post and Perez Hilton . His latest offering comes in the form of a WordPress hosting service http://joinevo.com, which is a mobile-friendly WordPress platform and marketing service.
Prior to becoming a web designer, he served as a managing and news editor for a San Diego newspaper. His work has been published in The New York Times, The San Diego Business Journal, and The San Diego Union-Tribune among other notable publications.
This book is dedicated to my amazing wife Shannon and our precious daughter Lily. I would also like to thank my family, friends, book editors, and all the dog owners at Morse Park for your continued support. You are all awesome!
Last, this book would not have been possible without all the editors involvedAdii Pienaar, Kedar Bhat, David Hopkins, Derek Key, and Robin de Jongh. If we all didnt live in separate time zones, Id take us all out for drinks. Thanks guys!
David Hopkins is a regular blogger on aspects of social media, social networks, learning technology, and general blogging activities and techniques. He started his current blogging activity in 2008 but was an advocate of blogging and online communities from a far back as 1999 and his first role as a web designer.
Using advances in social media websites and online social networks, David has made the most of what is available and has grown an International reputation for his blogging and conference activity.
You can follow David on his eLearning Blog (www.dontwasteyourtime.co.uk) and Twitter (@hopkinsdavid) where he writes on aspects of eLearning, technology, social media, and social networks.
Derek Key is currently a member of the business development team at Schipulthe web marketing company. He has worn many hats at Schipul from account executive, to customer support to now being a key member of the business development department. He's no stranger to getting knee-deep in project management and navigating the technical trenches of the various CMS software used to create amazing websites for his clients.
Derek has a wide range of experience, from marketing for the web, print, TV, and radio, to business development. He hails from the University of Texas, where he majored in advertising and has a minor in business foundations.
His love for all things techie dates back to his days in high school. Besides learning and exploring new possibilities online, and helping clients grow their businesses, Derek is a photography addict (www.derekskey.com), music fanatic, and football fan.
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