• Complain

Bill Gardner - LogoLounge 9

Here you can read online Bill Gardner - LogoLounge 9 full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. publisher: F+W Media, genre: Detective and thriller. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Bill Gardner LogoLounge 9

LogoLounge 9: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "LogoLounge 9" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

THE NINTH BOOK IN THE LOGOLOUNGE SERIES once again celebrates expert identity work by notable designers and up-and-coming talents from around the world. This editions far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. Masterminded by Bill Gardner, president of Gardner Design, the LogoLounge.com website showcases the latest international logo creations.

LOGOLOUNGE vol. 9 PRESENTS THE 2,000 BEST LOGO DESIGNS as judged by a select group of identity designers and branding experts. Logos are organized into 20 visual categories for easy reference. Within each section, case studies allow a closer look at designs from diverse firms such as Hornall Anderson, Lippincott, Tether, Von Glitschka Studios, OCD and more. Each story details the logo design journey, from concept to finish. LOGOLOUNGE vol. 9 is the definitive logo resource for graphic designers, brand managers and start-ups looking for ideas and...

Bill Gardner: author's other books


Who wrote LogoLounge 9? Find out the surname, the name of the author of the book and a list of all author's works by series.

LogoLounge 9 — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "LogoLounge 9" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make
Contents
Guide
LogoLounge 9 - image 1
LOGOLOUNGE 9
2,000 INTERNATIONAL IDENTITIES
BY LEADING DESIGNERS
BILL GARDNER AND EMILY POTTS
LogoLounge 9 - image 2 Cincinnati, Ohio
www.howdesign.com
Thank you for purchasing this How Design eBook.
Sign up for our newsletter and receive special offers, access to free content, and information on the latest new releases and must-have designing resources! Plus, receive a coupon code to use on your first purchase from MyDesignShop.com for signing up.
or visit us online to sign up at httphowdesigncomebook-promo CONTENTS - photo 3
or visit us online to sign up at http://howdesign.com/ebook-promo
CONTENTS
INTRODUCTION & JURORS
INTRODUCTION
Connecting with consumers is more than the holy grail of the craft: Its an imperative. Learning to tug the right heartstrings and subtly convey a concept in a simple iconic logo is perhaps the most challenging and rewarding feat for a designer. Logo designers have to know when to pull a great visual idea back from the edge just enough for the public to finish the thoughtand seal their loyalty with an a-ha moment. LogoLounge.com is the most comprehensive professional resource of logos from around the world, featuring 230,000 logos. LogoLounge 9 is organized in twenty-one visual content categories to provide context, clarity and immediate inspiration. LogoLounge 9 is organized in twenty-one visual content categories to provide context, clarity and immediate inspiration.

Logos within each category can be compared and contrasted, giving designers the opportunity to understand the critical nuances that define very different solutions to addressing a single audience. Peeking behind the curtains at the backstory of dozens of exceptional logo designs allows a designer to better understand what does and doesnt work. Viewing the near-misses and the bulls-eye solutions confirms for even the most jaded professional that our process is never perfect. But the creative experience of others provides a rich foundation on which to bolster our own technique. Every logo has a story, and in this edition of LogoLounge, we share some of the best with you. For instance, when designer Matt Stevens found that a Dunkin Donuts logo he had designed for an April Fools Day parody was being used by an actual donut shop, he turned what could have been a bad situation into an opportunity.

It turns out, the shop owner didnt know it was a copy, but after chatting for a bit, she asked Stevens if he would design her a new logo and mascot, and he did. It was a win-win. When Tether was contacted to design the brand identity for a caffeinated chocolate start-up called Awake, they exchanged their services for equity in the company. Tether principal Stanley Hainsworth even appeared on Canadas Dragons Den with the Awake founders to pitch the product to a panel of investors, which resulted in a bidding war. Not surprisingly, Awake is the top selling chocolate on university campuses, and its mascot, Nevil the owl, has his own Twitter following. And then there are times when a logo isnt loved at all, at first.

Such was the case with the logo and team name for El Pasos minor league baseball team, designed by Brandiose. When the name Chihuahuas was introduced, fans hated it. However, over time, they have embraced this fierce little icon wholeheartedly, and the franchise is breaking merchandising records. Sometimes a logo has to earn consumer loyalty. It isnt always a hit right off the bat. Consumers dont live in a vacuum and neither will the exceptional designer.

Through much research and trial and error, brand identity designers must learn the ins and outs of the products and services they are designing for in order to understand the intricacies and nuances that define it in its category. They also have to earn the trust and respect from their clients to push through the challenges. Logo design is an art form like no other because so much of a brands personality has to be captured in a single iconic mark. Not an easy task. Good logo designers see what the public responds toand better yet, they know why it works. Bill Gardner

JURORS
KENDRICK KIDD SHEPHERD
Kendrick Kidd has been designing professionally for the past fifteen years He - photo 4 Kendrick Kidd has been designing professionally for the past fifteen years.

He is currently working as an associate creative director at Shepherd, an agency in Jacksonville, Florida, and he also owns a small design and screen-printing business that operates during his off time. His recent work focuses heavily on branding, packaging and illustration for craft breweries, action sports companies and editorial publications. Some of his clients include Nike, Billabong, REAL Skateboards, Modus Bearings, Bold City Brewery, ESPN The Magazine and GQ. Kidds work has been featured in Print magazine, Communication Arts, Los Logos, The Dieline and Grain Edit.

ECOJET BY KARL DESIGN
Ive never heard of EcoJet before, but at a glance the leaf-jet mark gave me a clear impression of their company. The idea is simple, and it communicates a lot in a quick and clever way.

From the color choices to the subtle rounding of corners, the thought, design and mechanics of this logo are all lining up. Everything about this feels right. LogoLounge 9 - image 5

SEBASTIAN PADILLA ANAGRAMA
Sebastian Padilla was born in Monterrey an industrial city in northeast - photo 6 Sebastian Padilla was born in Monterrey, an industrial city in northeast Mexico. After studying graphic design in college and working at an agency, Padilla went out on his own doing freelance design projects. In 2009, he and two other partners (and later a third) formed the multidisciplinary agency Anagrama, which offers a wide range of services including graphic design, architectural and interior design, and software development. The studios work has been widely recognized for its unique branding and build-out of boutique shops in and around Mexico City and Monterrey where Anagrama has studios, as well as an international cast of clients.

Padilla travels and lectures extensively on branding and design, and Anagramas work has been featured by several international publications including Print, HOW, Etapes, Communication Arts and many others.

REDFOX BY IVAN BOBROV
I chose this logo because of its quick iconic appeal, its colorful dynamic quality and its spotless execution. The quick read of the sleek red fox is appealing and the aesthetic is timeless. LogoLounge 9 - image 7
TRACY SABIN SABINGRAFIK
Tracy Sabin has been an illustrator for more than forty years crafting over - photo 8 Tracy Sabin has been an illustrator for more than forty years, crafting over five hundred logos in that time. His skills include animation, package design, paper engineering and mosaic design for public spaces. He has illustrated a number of childrens books, including the New York Times bestseller Castle
Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «LogoLounge 9»

Look at similar books to LogoLounge 9. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «LogoLounge 9»

Discussion, reviews of the book LogoLounge 9 and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.