Scott Greenberg - The Wealthy Franchisee

Praise for The Wealthy Franchisee

As one of our most successful and dynamic franchisees, Scott knows what it takes to grow a franchise business. In The Wealthy Franchisee, Scott gets to the heart of what it takes to succeed as a franchise owner going beyond the obvious, like stable finances and prime real estate, and focusing on the personal characteristics and values needed to become a leader in todays highly competitive marketplace. This is a must-read for anyone looking to embody the ideal franchisee persona.

Tariq Farid, Founder and CEO of Edible Arrangements

Scott is one of the best motivational speakers out there and has had a real impact on me and my thinking. It is one thing to be able to motivate in person from the stage, but Scott has managed to put that motivation into one of the best books Ive come across for small-business owners. Its loaded with great advice, inspiring examples, and timeless wisdom. Itll shave years off your learning curve. This is the book the franchise industry has been waiting for.

Doc Cohen, Multi-Unit Franchise Owner, Great American Cookie Company & Pretzelmaker, Former IFA Chair & Franchise Hall of Fame Inductee

There are a lot of business books out there, but none that are so spot on for franchisees. If youre running a franchise business and want to grow, this is the book youve got to read.

Frank Garrido, Senior Vice President, Team USA at Dominos

Most franchisees take years to learn these ideas. One reading of this book will save you time, reduce your stress, and make you more money!

Dan Harmon, President & Chief Operating Officer, Smoothie King

The Wealthy Franchisee is an excellent resource for anyone looking to build a franchise business. Scott Greenberg lays it all out there to help franchisees improve their mindset and operate more profitably.

Tim Bisbocci, U.S. VP of Franchise Operations at Subway

Scott does an excellent job describing the connection between how leaders think and how much they earn. His book is an informative, inspiring read thats perfect for anyone wanting to succeed within a franchise system.

Rob Price, CEO, School of Rock

I am so excited Scott finally put in writing the brilliant ideas he shares on stage. This insightful book is going to change the lives of a lot of franchisees.

Jenn Johnston, President & Chief Brand Officer, Global Franchise Group

A captivating journey of self-awareness, this book unlocks the deep connection between attitude and achievement; the key elements to the wealthy success of any franchisee. Simply a must-read for any franchisee looking to take their business to the next level of prosperity.

Tad Mollnhauer, Multiple Center Owner (MCO) Franchisee with The UPS Store, Executive Director of the National TUPSSO Franchise Owners Association

Ive seen Scott speak and took away so many ideas for leading more effectively and running my company. This book captures everything he shared and so much more. I recommend it for anyone who runs a franchise business.

Kati Buckland, 2009 Franchisee of the Year, Chem-Dry

Scott provides authentic and pragmatic advice for new, struggling, and successful franchisees alike. This book inspires the self-reflection and mindset shift essential to enjoying wealth beyond the balance sheet.

Anna Larson, Franchise of Distinction Owner, Soccer Shots

Can a book really change your life? It can if it is The Wealthy Franchisee! Whether you are exploring the path of franchise ownership, a new franchisee, or an experienced franchise professional, this book has tips and tools that will drive your business to the next level! My advice: Dont operate your business without it!

Alesia Visconti, CEO & President, FranServe

In The Wealthy Franchisee, Scott Greenberg hits all the marks on the key principles that enable franchisees to make a meaningful difference in their lives and the lives of their family and employees. Those franchisees who live and lead with passion, attitude, awareness, and confidence build high performance teams that deliver outstanding customer service. That is wealth that goes far beyond dollars and sense. Scott provides real-world best practices that give every franchisee the opportunity to design his or her own future as part of a franchise network.

Brian Schnell, Partner and Chair of Franchise Practice, Faegre Drinker

Scotts roadmap to becoming a Wealthy Franchisee has been confirmed over and over by numerous franchise authorities. His unique insights on how to leverage the opportunity offered franchise business owners are practical, tactical, and grounded in the science of cognitive behavior and peak performance. Scott has given the franchise community an extraordinary gift in the pages of this book.

Katrina Mitchell, Owner & Founder, SPEAK! Franchise Speaker Bureau

Scott Greenberg goes right to the heart of franchisee success. Lots of people run franchises, but only some get wealthy. This book clearly explains why and shows you exactly what to do to get the best return on your investment.

Kim Haidacher, Franchise Owner, The Little Gym

Entrepreneur Press, Publisher

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ISBN 978-1-64201-124-1 (paperback) | ISBN 978-1-61308-445-8 (ebook)

Printed in the United States of America

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For Rachel

Contents

by Chuck Runyon, Anytime Fitness Cofounder, Self Esteem Brands CEO

Foreword

by Chuck Runyon

Anytime Fitness Cofounder, Self Esteem Brands CEO

O ne benefit of being an entrepreneur and franchisor is that Ive had a courtside seat to human success and failure. Ive done my best to remain both a student and a teacher throughout my career, and I could fill volumes with what Ive learned over my three decades in business. But one question has always nagged me:

In franchisingand in lifehow can you accurately predict who will succeed and who will fail?

My particular frame of reference is the fitness industry, where youd think it would be easy to forecast a persons success based on their dedication and work ethic. But it isnt.

Early in my career, I was a membership salesperson and gym owner. I sold literally thousands of gym memberships to every kind of person on the planet. I watched people of all ages, shapes, sizes, education levels, and life experiences join a gym with the best intentionsthey wanted to lose weight, gain muscle, train for events, or look their best for a special event, like a wedding or reunion. They all had access to the same weights, cardio machines, group exercise classes, and personal trainers. Yet some achieved their fitness goals while others didnt. People whom I expected to fail would surprise me. Others whose success I would have staked my life on would quit and never come back.