Matt Letten - Vodka Is Vegan: A Vegan Bros Manifesto for Better Living and Not Being an A**hole
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- Book:Vodka Is Vegan: A Vegan Bros Manifesto for Better Living and Not Being an A**hole
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Think you could never go vegan? Think again. As this smart, funny and persuasive manifesto makes clear, youre already 90% vegan anyway. Thats rightyou already love animals and are slowly but surely eating less meat than you used to. With the insider tips and inspiring stories in this book, youll be ready to go whole hog (see what we did there?) and eat vegan for good.
Topics include:
* How eating meat hurts your health and the planet (and is pretty close to eating your beloved pet for dinner)
* A simple action plan for getting started
* Dont Be an A**hole to Your Server, and other secrets for eating out
* Who Cares If Honey Is Vegan?: Getting over perfectionism and purity by eating as cruelty-free as you can
With a loyal online following thats growing fast, the Bros are the new face of veganismloud, proud, and fighting for a better world, one plate at a time.
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ADVANCE PRAISE FOR
Vodka Is Vegan
And The Vegan Bros
The Vegan Bros kick a**! Their new book educates and enlightens in a fun way, showing that eating vegan is for people from all walks of life. I recommend it to anyone thinking about making the switch!
D ANIELLA M ONET , actress and activist
Vodka Is Vegan makes the case for a vegan diet in a way thats both hilarious and non-judgmental. The Vegan Bros recognize that everyone is on their own unique path and encourage you on every step you take.
N ATHAN R UNKLE , founder of Mercy For Animals
Do you know how many NFL players are switching over to plant-based diets? I see it all the time! Look no further than the very best, Tom Brady. But its not just a 5x Super Bowl champ that understands the benefits. Vodka Is Vegan is humorous, inspiring, and, most important, educational on WHY the world is choosing to go VEGAN!
E RIN C OSCARELLI , sportscaster and TV host, NFL Network
If you think going vegan is a great idea, but not for regular people like you, think again. The Vegan Bros hilarious and insightful new book shows you the way to a healthier, happier, cruelty-free, new you. A fast, funny, and life-changing read!
S UZY W ELCH , bestselling author
Hilarious and informative. Vodka Is Vegan is one of the funniest books Ive read. If you like dogs and dont want to eat them then this book is for you.
C RAIG C OCHRAN , cofounder of Terri restaurant and P.S. Kitchen
Vodka Is Vegan is an absolute ice breaker to get everyone talking about veganism. The Vegan Bros obliterate stereotypes and make their case for vegan world domination in a charming way that will tear down walls. A much-needed book!
F LOR IAN R ADKE , cofounder of Cinnaholic and marketing guru
Having long been associated with sprawling, armpit-hair-clad, animal-rights warrior types, the animal-product-free lifestyle is now more closely aligned with ripped, mildly hipster-ish gym bunnies such as bolshy bloggers Vegan Bros.
Vice
If you want to see the faceor, to be more accurate, the bodyof the new wave of veganism, head to the website of the Vegan Bros.
The Guardian (London)
When speaking with them, it is hard not to think: If this lacrosse- room ebullience is the product of a plant-based diet, I want in.
Grist
An imprint of Penguin Random House LLC
375 Hudson Street
New York, New York 10014
Copyright 2018 by Matt Letten and Phil Letten
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
TarcherPerigee with tp colophon is a registered trademark of Penguin Random House LLC.
Library of Congress Cataloging-in-Publication Data
Names: Letten, Matt, author. | Letten, Phil, author.
Title: Vodka is vegan : a Vegan Bros manifesto for better living and not being an a**hole / Matt Letten, Phil Letten, the Vegan Bros.
Description: New York, New York : A TarcherPerigee Book, 2018. | Includes bibliographical references. |
Identifiers: LCCN 2018009209 (print) | LCCN 2018012641 (ebook) | ISBN 9781101993378 (e-book) | ISBN 9780143129738 (paperback)
Subjects: LCSH: Veganism. | Animal welfare. | BISAC: HEALTH & FITNESS / Healthy Living. | SELF-HELP / General.
Classification: LCC TX392 (ebook) | LCC TX392 .L4927 2018 (print) | DDC 613.2/622dc23
LC record available at https://lccn.loc.gov/2018009209
Version_2
To our parents.
Mom, lets be honest, youre probably the only reason either of us actually graduated from high school. You hustled us from church to soccer, to baseball, to basketball, and you probably single-handedly wrote most of our meaningful reports in school. We always knew we were the most important things in your life.
Dad, your day job as a commercial pilot had you traveling nonstop, but somehow you managed to be our best friend, our coach, and our biggest cheerleader. You instilled in us the idea that somehow we could accomplish anything we wanted. And here we are having written an actual book.
Lillie, Skyler, and Peyton. You showed us the emotional bond and connection we are capable of having with animals. The joy you all had for playing ball and taking rides in the car was contagious. You are the reason we fight for all animals.
Set your mind on a definite goal and observe how quickly the world stands aside to let you pass.
NAPOLEON HILL
H I WE RE P HIL AND M ATT . Were brothers. Were writers. And were vegan.
First off, you might ask, Are you guys also pieces of shit?
No. There is a difference between vegan and piece of shit. But there are the people who are both at the same time.
We, on the other hand, do our best to have love for everyone. And we know you may have interacted with a vegan piece of shit in the past. On behalf of all the vegans and all the animals, were sorry you experienced that.
We totally understand if you want to let that experience, or those experiences, cloud the way you view vegan eating. But we beg you to give us another chance.
If Beyonc, Jay-Z, Jared Leto, Mike Tyson, Kylie Jenner, Serena Williams, Miley Cyrus, Liam Hemsworth, Olivia Wilde, Tony Gonzalez, Joaquin Phoenix, and Brad Pitt are exploring it or 100 percent on-board now, then maybe were on to something with this whole vegan thing.
A vegan is two things:
Someone who thinks its wrong to brutally torture and kill animals. Thats 90 percent of the definition.
Someone who doesnt support torturing animals with their diet. Thats the last 10 percent that most of us have fucked up on.
We acknowledge that were all on our own unique personal journey. Rather than look for ways to exclude people, we try to be as inclusive as possible. If youre opposed to animal abuse and you enjoy fruit or, hell, an Oreo (yes, theyre vegan), guess what? Youre already 90 percent vegan. Were just here to help you get that final 10 percent. Or at least move a few more percentage points up.
One of the reasons that we wanted to write this book was because, as veganism has risen and become very popular in the mainstream, there was also a small segment of vegans who were assholes.
There used to be a joke about vegans. A vegan walks into a bar... and I only know this because he told everyone within two minutes. Okay, we get it. Vegans were pretty outspoken about their veganity in the past.
But its not that way anymore.
We became vegans for two basic reasons: we loved animals, and we wanted to be healthy and fit. Refusing to eat animals, and products derived from animals, helps spare a bunch of adorable critters torture and death while also keeping us toned as fuck. And thats good. But we also want people to know what eating vegan is NOT.
Eating vegan is NOT...
A way for you to feel superior to other people. Hey, were all human, were all composed of similar weaknesses and flaws. And for a lot of people, one big commonality is that we want to matter, we want to stand out, we want to be special. A productive way to achieve that perfectly reasonable goal is to do things like learn shit, work out, and have stimulating conversations with interesting people and
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