Schwartz Ezra - Axure RP7 Prototyping Essentials
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- Book:Axure RP7 Prototyping Essentials
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- Year:2014
- City:Birmingham
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- Learn in a progressive and structured way to plan and construct highly compelling interactive, responsive prototypes that will impress and excite decision makers, stakeholders, and users
- Discover how, without any programming knowledge, you can quickly simulate complex interactions for applications such as e-commence and global enterprise systems
- Acquire effective time-saving methods for constructing and annotating wireframes, interactive prototypes, and UX specifications
- A hands-on guide that walks you through the iterative process of UX prototyping as an individual designer or member of a team, including planning collaboration, wireframe construction, interaction design, annotations, and specifications
- Comprehensive coverage of Axure 7, the leading UX tool used by tens of thousands of user experience professionals, business analysts, and product managers in global corporations, governments, large institutions, leading interactive agencies, and thousands of small and medium businesses worldwide
If you are a UX practitioner, a business analyst involved UX projects, or a product manager involved in UX projects, this book is for you. Consultants or in-house staff who work for agencies or individual practitioners will also benefit from this book. Familiarity with Axure will help but is not mandatory.
What You Will Learn- Plan and construct compelling interactive prototypes that impress and excite decision-makers, stakeholders, and users
- Quickly simulate complex interactions for Web and mobile without programming knowledge. If you can program, the sky is the limit
- Acquire effective time-saving methods to construct annotated wireframes, interactive prototypes, and UX specifications
- Follow the iterative, collaborative process of UX prototyping as an individual designer or member of a team
- Keep UX on schedule and budget through planning, effort estimation and risk assessment
- Maximize your investment in Axure 7, the leading UX tool, with this comprehensive coverage of workflow and features
Designing the user experience has never been more exciting, while prototyping it has never been more challenging. Whether you are an individual practitioner or a member of a UX team, a consultant, or an in-houseUX resource, this book will teach you how to plan, construct, and document top-quality, device/OS-agnostic artifacts and deliverables such as task and user flows, persona briefs, wireframes, prototypes, and specifications with Axure 7, the leading UX industry design tool.
Axure 7 is used worldwide by tens of thousands of UX professionals, business analysts, and product managers in global corporations, governments, large institutions, leading interactive agencies, and consultancies.
Prototyping Essentials with Axure Second Edition is a detailed, practical primer on Axure 7.0 and is a complete rewrite of the previous edition due to the numerous new features in Axure 7.0. Demand for skilled Axure professionals is high and familiarity with Axure is an expected prerequisite skill for UX designers worldwide.
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Copyright 2014 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the authors, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First Published: January 2012
Second Edition: May 2014
Production reference: 1200514
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-84969-832-0
www.packtpub.com
Cover Image by Anna-Marie White (<>)
Authors
Ezra Schwartz
Elizabeth Srail
Reviewers
Ben Judy
Sam Spicer
Jan Tom
Commissioning Editor
Martin Bell
Acquisition Editors
Sam Birch
Ellen Bishop
Wilson D'souza
Antony Lowe
Content Development Editor
Azharuddin Sheikh
Technical Editors
Pankaj Kadam
Rohit Kumar Singh
Ankita Jha
Project Coordinator
Venitha Cutinho
Copy Editors
Sarang Chari
Mradula Hegde
Sayanee Mukherjee
Deepa Nambiar
Karuna Narayanan
Alfida Paiva
Adithi Shetty
Stuti Srivastava
Proofreaders
Simran Bhogal
Mario Cecere
Ameesha Green
Sandra Hopper
Indexer
Hemangini Bari
Graphics
Sheetal Aute
Ronak Dhruv
Disha Haria
Yuvraj Mannari
Production Coordinator
Shantanu Zagade
Cover Work
Shantanu Zagade
Axure RP 7 was one of the most significant product releases we've had to date. It reminded me a lot of Version 2, which was released in late 2003. In Version 2, we switched from an HTML-based editor to a diagram editor and laid the foundation for prototype generation. We were able to build upon Version 2 for the following 10 years to add milestones such as the dynamic panel, conditional logic, and shared projects. In Axure RP 7, we completely rearchitected the generated HTML with an eye towards the next 10 years of software and user experience design.
We've been lucky to work with thousands of customers over the years and listen to tens of thousands of feature requests and inquiries. Every request is tracked, reviewed, and categorized. It's been interesting to see patterns naturally emerge after each release, and this has helped us prioritize areas of focus for future releases. Our customers have given us a unique view into how many organizations are doing software design and development, and it's clear that user experience design has never been more important.
It's essential to be able to test and iterate quickly on ideas early in the design process. Once these ideas solidify, being able to truly experience the design as a designer, stakeholder, or user can be invaluable. I think Axure RP 7 takes a solid step forward in accomplishing these goals. The Shape widget in Axure RP 7 supports 17 events compared to only three events in Version 6.5. There is a new Repeater widget that is data-driven and supports sorting and filtering. We introduced Adaptive Views to apply different styles, positions, and sizes to the widgets based on the browser size.
AxShare has also been upgraded to give designers and developers much more flexibility. It is now possible to add custom JavaScript and HTML into hosted projects. This opens the door to hand-coded interactions and custom elements. It also makes it possible to integrate third-party solutions such as analytics and user testing. You can also assign a custom domain directly to a project.
There are currently over 80,000 licensed Axure RP customers, and we expect to reach over 100,000 this year. It's a great feeling when you can count people like Elizabeth and Ezra as customers and advocates. They are true leaders in the user experience and Axure communities. With the help of customers like them, we're confident the best is ahead.
Victor Hsu
Cofounder, Axure
Ezra Schwartz helps organizations realize their strategic vision for a world-class user experience. As a principal experience architect, he holds lead positions in mission-critical projects for global corporations. An advisor to management and stakeholders, Ezra is an expert in transforming large-scale, data-driven systems into mobile-first, device/OS-agnostic UX frameworks.
Ezra enjoys solving the numerous challenges involved in complex systems, the organizations that build them, and the people who use them. He draws on his wealth of experience from projects in the financial, education, aviation, healthcare, telecom, publishing, research, manufacturing, and software industries. Ezra feels very fortunate to be practicing in a domain that affords him the opportunities to travel and associate with the exceptional cast of international experts he gets to collaborate with. He values mentoring and giving back to his professional and social communities.
Ezra is the founder and organizer of AxureWorld.org, a free community-driven international conference dedicated to UX prototyping. He talks regularly about UX at conferences and on his blog, www.artandtech.com.
This book is dedicated to my mother, Eda.
To Tsippi and Shlomo Bobbe.
To my wife, Orit, who gave me her full support despite me braking a promise to abstain from writing so soon after the previous book, and to my sons, Ben and Yoav, who, during the writing of Axure RP 6 Prototyping Essentials , were already smarter than me and now surpass me in height and strength as well. Some of the time that went to writing and editing was family timetheir time.
To my family: Julia, Hillel and Eitan Gauchman, Hedva Schwartz, Ruth and Doron Blatt; and to my good friends: Lisa Comforty, Jim Carlton and Caroline Harney, Christine and Scott Marriott, and Ayelet. To Alon Fishbach, and Barbara Drapcho whose clarinet lessons taught me that in performing music, as opposed to most things in life, I cannot "wing it" and to Alan Brazil for his high-fives whenever we met on an early morning run.
To all the colleagues and friends who have contributed directly or indirectly to the writing of this book, I wish I could mention all of you. I would like to extend special thanks to Kalpana Aravabhumi, Sunni Barbera, Oren Beit-Arie, Kirk Billiter, Juli Boice, Janet Borggren, Martin Boso, Mary Burton, Gary Duvall, Richard Douglass, Mike Fleming, Chris Giesler, Jim Hobart, Victor Hsu, Allan Lawson, Ritch Macefield, Alice O'Brien, Kristin Richey, Julie Robertson, Iram Saiyad, Derik Schneider, Paul Sharer, Ginger Shepard, Sam Spicer, Andres Sulleiro, Arturo Ttovato, Kalyani Tumuluri, Zack Webb, Cord Woodruff, Donny Young, Maxine Zats, and Lynn Zealand for their tremendous support and encouragement.
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